with host artist Miriam Schulman
Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We’ll also jump into how environment impacts your creativity.
In this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We’ll talk about turning around the race to the bottom because there really is no glory in being a starving artist.
In this podcast, you will discover…
- Pricing Psychology
- Pricing creates a perception
- Artists are also customers
- There is no shame in having financial freedom
- People have a hard time charging for things that come easy for them
- What comes easy to you is what the world wants most from you
- Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide
- Find something you are so passionate about you would do it for free and then never do it for free
- To speak someone’s lingo is to speak someone’s heart code
- The Five Love Languages
- People who are cost conscious vs people who are value conscious
- Defining your ideal customer
- The ultimate compliment
- Understanding your ideal client’s lifestyle
- How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait
- There’s no glory in being a starving artist
- Turning the race to the bottom around
- Forgetting formula and cost of goods when it comes to pricing
- Deciding whether you are a starter or a finisher
- Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger
Jeffrey Shaw is one of the most sought after portrait photographers in the United States. Jeffrey has photographed the families of notable people such as Tom Sever, Pat Riley, David Bloom, Stephanie Seymour and C-Suite Executives from Twitter, Anheuser-Busch, etc. as well as many Wall Street leaders. His portraits have appeared on Oprah, in People Magazine, on CBS News and much more. Jeffrey is hardly a struggling photographer. He now helps others and coaches them to help improve their creative business. Jeffrey is also the host of the Creative Warriors Podcast and writer of Lingo, a book to discover your ideal customers secret language to make your business irresistible. http://lingomediakit.com/
About the host, Miriam Schulman
In case we haven’t met yet, I’m a watercolor and mixed media artist. My art has been featured in numerous publications such as Somerset Studio, and I’m the founder of The Inspiration Place where I give my students stepping stones to create beautiful art as well as the emotional support they need to stay inspired. See the art I create at art.SchulmanArt.com or learn how to paint with me at TheInspirationPlace.net
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Calling all artists...
Today’s episode is brought to you by my new quiz, “What’s your art marketing personality?” Whether you’re an emerging artist or you want to skyrocket your art career I want to help you determine the best next steps for your art career.
To take the quiz go to schulmanart.com/quiz