003: How to Price your Art with Jeffrey Shaw

with host artist Miriam Schulman

Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We’ll also jump into how environment impacts your creativity.

In this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We’ll talk about turning around the race to the bottom because there really is no glory in being a starving artist.

listen on iTunes  | listen on Google Play | listen on Stitcher | listen on Spotify

In this podcast, you will discover…

  • Pricing Psychology
  • Pricing creates a perception
  • Artists are also customers
  • There is no shame in having financial freedom
  • People have a hard time charging for things that come easy for them
  • What comes easy to you is what the world wants most from you
  • Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide
  • Find something you are so passionate about you would do it for free and then never do it for free
  • To speak someone’s lingo is to speak someone’s heart code
  • The Five Love Languages
  • People who are cost conscious vs people who are value conscious
  • Defining your ideal customer
  • The ultimate compliment
  • Understanding your ideal client’s lifestyle
  • How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait
  • There’s no glory in being a starving artist
  • Turning the race to the bottom around
  • Forgetting formula and cost of goods when it comes to pricing
  • Deciding whether you are a starter or a finisher
  • Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger

Links Mentioned

About Jeffrey

Jeffrey Shaw is one of the most sought after portrait photographers in the United States. Jeffrey has photographed the families of notable people such as Tom Sever, Pat Riley, David Bloom, Stephanie Seymour and C-Suite Executives from Twitter, Anheuser-Busch, etc. as well as many Wall Street leaders. His portraits have appeared on Oprah, in People Magazine, on CBS News and much more. Jeffrey is hardly a struggling photographer. He now helps others and coaches them to help improve their creative business. Jeffrey is also the host of the Creative Warriors Podcast and writer of Lingo, a book to discover your ideal customers secret language to make your business irresistible. http://lingomediakit.com/



About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies



Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


Other ways to enjoy this podcast

Listen on Apple Podcasts
Read the transcript
Join the conversation on Instagram

9 thoughts on “003: How to Price your Art with Jeffrey Shaw”

  1. Amazing sharing of ideas and positive mindset to rethinking pricing. Very much enjoyed listening and taking notes. Valuable direction indeed!

  2. Thank you for the very informative podcast or artist had a price that work. I Chyna given up on selling my heart I just can’t seem to find people to buy it I’ve had four shows one person shows last one is it to people show and I didn’t get one person asking for to purchase.
    I don’t think it’s me I just think it’s the situation I’ve been exhibiting in library’s in Boca Raton Florida and community centers and the people just are not going there to buy artwork. I wish you could give me some advice. Or just give up and just enjoy the paintings myself in my own house

  3. This is such a valuable perspective. Trying to be the Wal-Mart of the Fine Art world really doesn’t work at the one on one level. Truly exhausting trying to give people who want a bargain the gift of art. I am implementing these ideas and revamping my target audience. Fantastic interview!

  4. What a wonderfully informative podcast this is! It is such a treat to hear things explained that I always kind of wondered about anyway when shopping or pricing my own products and art. Thank you so much Miriam and Jeffrey!


Leave a Comment



I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

Recent Posts

Search this blog


The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter