003: How to Price your Art with Jeffrey Shaw

with host artist Miriam Schulman

Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We’ll also jump into how environment impacts your creativity.

In this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We’ll talk about turning around the race to the bottom because there really is no glory in being a starving artist.

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In this podcast, you will discover…

• Pricing Psychology
• Pricing creates a perception
• Artists are also customers
• There is no shame in having financial freedom
• People have a hard time charging for things that come easy for them
• What comes easy to you is what the world wants most from you
• Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide
• Find something you are so passionate about you would do it for free and then never do it for free
• To speak someone’s lingo is to speak someone’s heart code
• The Five Love Languages
• People who are cost conscious vs people who are value conscious
• Defining your ideal customer
• The ultimate compliment
• Understanding your ideal client’s lifestyle
• How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait
• There’s no glory in being a starving artist
• Turning the race to the bottom around
• Forgetting formula and cost of goods when it comes to pricing
• Deciding whether you are a starter or a finisher
• Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger

Links Mentioned

• The Five Love Languages
• The Lingo Media Kit
• Rest
• The Language of Man

About Jeffrey

Jeffrey Shaw is one of the most sought after portrait photographers in the United States. Jeffrey has photographed the families of notable people such as Tom Sever, Pat Riley, David Bloom, Stephanie Seymour and C-Suite Executives from Twitter, Anheuser-Busch, etc. as well as many Wall Street leaders. His portraits have appeared on Oprah, in People Magazine, on CBS News and much more. Jeffrey is hardly a struggling photographer. He now helps others and coaches them to help improve their creative business. Jeffrey is also the host of the Creative Warriors Podcast and writer of Lingo, a book to discover your ideal customers secret language to make your business irresistible. http://lingomediakit.com/

 

 

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

 

 

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And it's not because you don't work hard enough. You're just focusing on all the wrong things!

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