007: How to Sell Art on Instagram with Tyler J. McCall

with host artist Miriam Schulman

This episode is all about Instagram. Discover how often to post on Instagram, how to use hashtags and why using Linktree is lazy marketing.

My guest Tyler J McCall teaches entrepreneurs on how to use Instagram with intention. He shows people how to convert you followers into customers and stresses the importance of a well crafted Instagram strategy. He believes that you can use Instagram to sell your art.

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In this podcast, you will discover…

  • (06:07) Figuring out Instagram strategies, systems and how the algorithm works
  • (08:18) How often you need to post
  • (10:06) What hashtags actually do
  • (11:39) Why posting infrequently is still effective
  • (12:17) The other things to do on Instagram, besides posting, to increase followers and engagement
  • (12:56) How to work out which hashtags to engage in so you can find art collectors rather than just other artists
  • (13:41) How you can engage with locations on Instagram
  • (14:00) Ways of working out the kind of people to engage with so you can find buyers
  • (15:30) How you can figure out the best posting time for you and why it doesn’t really matter
  • (17:10) What IGTV is and what it’s benefits are
  • (21:01) The three places you can do clickable links in Instagram
  • (20:23) Advice on how to use IGTV
  • (22:22) Why Linktree is lazy marketing
  • (24:23) The importance of thinking about where to send your followers when they click on the link on your Instagram profile
  • (25:48) The artists Tyler follows
  • (26:42) The biggest mistakes artists make on Instagram
  • (27:34) Suggestions on how to make posting your art about your followers rather than just you
  • (29:20) Listener question: ‘What counts more – comments, likes or impressions and how do they increase your reach?’
  • (32:06) How user habits on Instagram have changed
  • (32:51) What the profile visits number means and why we should not get obsessed with analytics
  • (35:09) Listener question: how to stop ghost followers
  • (36:33) How your beliefs about Instagram are important and if you believe Instagram won’t work, then it won’t

Links Mentioned

About Tyler

Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives. He teaches his students and clients how to use Instagram with intention to grow their community online, grow their list, and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught and coached hundreds of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game in 2015. Tyler is based in Chicago, where he lives with his partner Eric and their dog Douglass. When he’s not coaching or teaching or Instagram strategizing, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies



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Listener shout out of the week!

“Really enjoying your podcasts, Miriam! I love the guests and variety of topics. Somehow I knew I would love Blenda’s art after listening to her and sure enough, I now follow her on Instagram and subscribe to her newsletter. Hope these podcasts will continue for a long, long time!”

~ Diane O.

Thanks for tuning in, Diane! Stay tuned for many more podcast episodes to come…

😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


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6 thoughts on “007: How to Sell Art on Instagram with Tyler J. McCall”

  1. Fellow artist here…This is fantastic information! Thank you, Miriam and Tyler! Going to try these tips to promote my own Insta account!
    I already follow Miriam and now, I’ll definitely be following Tyler!
    Find me @devanryancarpenterart

  2. So informative! Really enjoyed this. Definitely clarified some of the Instagram confusion I’ve had. I need to follow Tyler on Instagram! And thank you for the listener shout out, Miriam!

  3. Wow! There is a LOT of info here. I think I’ll need to listen several times to really absorb it all. There is a lot that I don’t really understand about instagram, social media, stories, etc. So I love that I can replay and replay as often as I want! Thank you both for such an interesting and informative talk.

  4. Thank you so much to yourself and Tyler that was a fantastic podcast. I am sorting my social media out at the moment and I loved all the tips. 3 is the magic number 3 posts a week and 3 links. Everything Tyler said was just so true and I loved the tip about following Interior designers (I do love their work and should follow more) but I didn’t realise this could get followers to like what I do or even buy from me. That would be great. And putting up stories about a piece of art that was fascinating. Again thank you so much. I really enjoyed the Podcast

  5. I can’t thank you and Tyler enough for this podcast. I am an artist who recognizes that getting on Instagram is way overdue but intimidation and fear of the unknown has prevented me from pulling the trigger. This podcast will be my saving grace and encouragement to make it happen!


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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