with host artist Miriam Schulman
In this episode, I dive into the work of art agents and the process of having art licensed for use in manufacturing products. I talk to art agent Gary Levine, owner of the agency Roaring Brook. We discuss how the process works, what art agents are looking for and how much money your art can actually make.
In this podcast, you will discover…
- (04:52) Who Gary’s main clients are
- (05:29) How he primarily works with manufacturers to provided designs for their products
- (06:06) How the process works from conception to actual products
- (07:32) Discussing two different paths – manufacturers asking for a specific artistic concept and art being recommended to manufacturers from artists portfolios
- (09:33) How manufactures are already planning for Christmas 2019
- (11:14) Who the taste-maker tends to be
- (13:19) How do you keep your own style while appealing to manufacturers desire for current trends?
- (15:21) Why it can be a good thing if an artist works in multiple styles
- (17:22) Is it worth contacting an art agent if your style is very similar to artists they already represent?
- (19:02) Some mistakes people make when submitting a portfolio to Roaring Brook
- (19:59) The submission process Roaring Brook uses
- (23:38) The number of artists Roaring Brook represent
- (25:37) The income that some of their artists achieve
- (29:04) Gary’s advice for artists
Gary is passionate about art and has spent the better part of his career working and selling to mass market retail. Roaring Brook Art Licensing puts together his passion and knowledge: marketing and licensing commercial designs to wholesalers and retailers (brick & mortar and e-commerce). Roaring Brook’s focus and relationships include contracts with manufacturers in the home decor, gift, housewares and stationery industries in such products as dinnerware, bath accessories, kitchen textiles, wall decor, outdoor entertaining, paper and party products, storage boxes and bedding. Gary is a graduate from the Questrom School of Business at Boston University, enjoys hiking, yoga and theater, and lives with his wife and 3 children in Ardsley.
About the host, Miriam Schulman
In case we haven’t met yet, I’m a watercolor and mixed media artist. My art has been featured in numerous publications such as Somerset Studio, and I’m the founder of The Inspiration Place where I give my students stepping stones to create beautiful art as well as the emotional support they need to stay inspired. See the art I create at art.SchulmanArt.com or learn how to paint with me at TheInspirationPlace.net
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Listener shout out of the week!
“This one resonated with me so much. It brought up an event that crippled me artistically for many years. It was a huge compliment from someone very important in the art world while I was in college. The thing that immediately came to my mind was, “On no, what can I do for an encore”. I was struck by fear of success and failure all at once. It has taken me decades to recover and I still have issues. More to work on. Thank you. The podcasts are great.”
~Betty Kay Price