068: Make Art That Sells with Lilla Rogers

with host artist Miriam Schulman

Today, I’ve invited top artist agent Lilla Rogers to join me on the Inspiration Place Podcast! Lilla books her clients for illustration jobs, and we’re answering your questions!


In this podcast, you’ll discover…

  • Different niches that artists can pursue in illustration
  • What kinds of artists excel at illustration
  • What publishers are looking for when booking illustration jobs
  • New Artistic trends to expect in 2020

Links Mentioned


About Lilla

Lilla is the founder of Lilla Rogers Studio, a visionary art agency that represents over three dozen artists from around the world and has sold art for products worth over $200 million. An accomplished illustrator herself, she has been in the business for over three decades. The Studio’s client list includes Anthropologie, Crate & Barrel, Chronicle, the New York Times, Blue Q, Godiva, Barneys New York, Warner Brothers, IKEA, Target, Paperchase, and hundreds more.

The Studio represents some of the most sought-after artists worldwide and has licensed their artwork on a huge variety of products, such as bathing suits, teacups, scrubs, bathmats, puzzles, piggybanks, clocks, paper lanterns, children’s books, wall décor, and much more. Lilla is a trusted mentor to internationally renowned artists and has taught throughout her career. She has lectured at venues such as ICON: the Illustration Conference, Printsource NY, the Creative Connection Event, art colleges and corporations, and is frequently interviewed for her expertise as an agent, trendsetter, and artist.

Lilla’s love for art inspired her to pursue a degree in fine art in San Francisco, a second degree in illustration, and launch a fruitful illustration career in New York City in the ’80s. But it was the entrepreneurial gene she inherited from her parents that led her into the agency business. Lilla has the extraordinary ability to recognize new artistic trends as well as technology developments that allow illustration to morph and take on a new life within the media revolution. Lilla’s book, I Just Like to Make Things, is a best-seller in ‘Business of Art’ on Amazon.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies


Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“I just listened to the episode with Anna Tsui and I found the content extremely insightful and brilliant. All businesses and all business owners share the same struggles – Learning more about the inner talk and strategies to shine on a regular basis was amazing.”

~Fabienne Raphael

😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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