with host artist Miriam Schulman
If you’ve ever wondered how to create art commercially, Lori Siebert joins us to discuss the different types of commercial art, how to go about it correctly, and how to be successful at it! We also talk about the changing world and how it affects our art. You don’t want to miss this episode!
In this podcast, you will discover…
- What artists should include when creating a portfolio to show to agents
- How artists make money in the world of licensing
- How to pivot in your career depending on how you and the world change
When asked to define her artistic style, Lori Siebert says that she likes to be a bit of a chameleon. Constantly experimenting with different styles and mediums feeds her insatiable curiosity. She has a very whimsical design sense and loves to play with color to give each collection that and she designs its own unique personality. She started taking private art lessons at the young age of 7 and continued to study art throughout high school. This lead to a degree in graphic design from the University of Cincinnati. She opened her own design firm just 3 years out of college in 1987. Her firm, Olika Studios, has developed branding and design programs for influential clients such as Target, Bath & Body Works, Nickelodeon and Universal Studios.
Lori began the art licensing arm of her business 15 years ago and now works with several top manufactures in the gift and home decor industry. Her client list includes Demdaco, Creative Co-op, Studio M, Lang and many more. Her licensed products have been sold through many key retailers and small gift shops throughout the United States and Canada. She has been featured in “Where Women Create” and “Where Women Create Business.” She is also the co-founder of ArtBizJam and ArtBizJam Abundance, which provide helpful business tips and networking opportunities for women artists. And, she hosts and teaches at several creative retreats each year including her first European retreat in southern France in 2019. She also creates DIY and art technique on-line courses.
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She creates everyday, dividing her time in her home studio in Kentucky…sewing, sculpting, drawing, painting, and developing product concepts. Her husband, Steve, is her business partner and she has two children… Kenzie (who is a designer and works closely with her mom at Olika) and Tanner (who is a mechanical engineer.) She also has two grandchildren who light up her life!!!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
“Exactly what I needed to hear as an artist”
“This podcast was exactly what I have been looking for! As an artist, I appreciate the topics covered in this podcast and look forward to hearing all of the episodes. I recommend this for anyone who is an artist, and I related to this 100%”
~@ANJLNYC, Kristin, Muralist and Painter