with host artist Miriam Schulman
Today’s show is about your website. Specially how to make changes so that it works better for you, and helps you sell more art. I recently reviewed websites for my incubator clients. Many of the things they need to update showed up frequently so I made a list to help you have the best website possible.
Look at your site. Where can you improve things?
In this podcast, you will discover…
10 Steps to a Better Artist Website
- Pop-ups. They do work and it’s a smart strategy if it’s done correctly. Most either say too much or were not clear about the promise. Hear how to improve your pop-up for more opt-ins with specific examples for the best way to get your pop-up to convert.
- Apologizing. Use an email provider that ensures you are following the requirements for email but it’s not necessary to assure people you won’t bother them or that they can unsubscribe easily. Take the approach that people want to hear from you, and they want to know about your work.
- The Menu Bar. Be thoughtful about your menu options. I outline two easy fixes are updating the about and sale menu tabs.
- Gallery tab. The art that is for sale should not be under a gallery tab. The term gallery refers to having representation not the place where people can go and peruse what’s for sale.
- No way to purchase! I wish I didn’t need to put this here. If people are on your site, make it easy for visitors to purchase! Don’t create obstacles to sales. I share 2 website providers that make this easy.
- Clarity in your offer. A confused mind never buys. When there are too many options, overwhelm stops people from completing a purchase. Get my best insight about the best way to curate what you sell.
- Clearly state shipping information. Asking customers to contact you to find out shipping options will prevent people from purchasing. I’ve outlined 3 options that work, pick one so your buyer knows exactly how their purchase will be shipped.
- Outdated information. Old events, past courses, pricing specials that have expired are making your site look neglected.
- Pronouns. Maintain consistency in your copy. I recommend your site be written in first person. Even if you use third person, it’s key that it’s done site wide.
- About page photos. Another place for consistency. Two key things: make sure there are photos of you and make sure they are current. Bonus: a photo of you making your art is always recommended. Write your page with confidence. Listen for the 3 things that make a huge impact here.
Review your site with a new perspective. Where can you make updates? Make sure your site is engaging, informative and most of all, make it easy to sell your art!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Listener shout out of the week!
“Must listen for fellow artists!
Miriam’s positive energy is truly contagious through her podcast. Her episodes bring in inspiration from a diverse range of artists, and she offers such valuable insight into how your art can inspire you and how you can build a business from it.”
~ Jason Matias @realjasonmatias