with host artist Miriam Schulman
Building your art business gets stressful real fast when it takes you beyond the comfort of creating art. Still, marketing, sales, and engagement are a necessity for any person building a business.
Why should you know your brand archetype as an artist? You have your own style and preferred medium of art, so is branding and archetypes really important? After all, you’re possibly running ads, you’re staying on top of social media posts, and you have your own art collections for sale and available for purchase. Maybe you’ve even set up a few funnels to grow your business.
Jennifer Kem is the creator of Master Brand. While she agrees that marketing is part of branding, she also distinguishes why branding is more about your messaging.
The brand is your art, and the rest is science. Marketing is a science, sales is a science, but your brand is the soul of how you’re presenting yourself in the world.
-Jennifer Kem
In this podcast, you will discover…
Branding for Artists and Creatives 101:
- What branding is and isn’t
- How artists should think about branding
- What is an archetype
- What are brand archetypes
- Dominant, intrinsic, intuitive, and creator archetypes you should know
Links Mentioned
Connect with Jennifer Kem!
Learn more about Confidently Online
About Jennifer
Jennifer “Jen” Kem is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves.
She’s the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts, leveraging Jennifer’s 20 years of corporate experience and her launching of multiple companies.
She uses the Master Brand method in strategic consulting for emerging entrepreneurs, celebrity brands like Oprah Winfrey Network and Steve Harvey, and major corporations including Verizon, Blue Cross Blue Shield, and Bank of Hawaii.
What she is most passionate about in her work today is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world.
Jennifer serves up straight talk wrapped in love, because she understands entrepreneurs’ challenges: She built a retail business and became a millionaire at 32, only to lose it all in the recession two years later. She is now the successful owner of three million-dollar brand-building businesses and the mother of three children.
Website: https://www.JenniferKem.com
YouTube: www.JenniferKem.com/YouTube
Instagram: @jennifer.kem // https://www.instagram.com/jennifer.kem/
Facebook: @JenniferKemComm // https://www.facebook.com/JenniferKemComm/
LinkedIn: linkedin.com/in/jenniferkem
Twitter: https://twitter.com/_JenniferKem_
Pinterest: https://www.pinterest.com/jenniferkem/
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
The Inspiration Place
☆☆☆☆☆
“I love this podcast! Miriam is a delight to listen to and SO helpful in an art career. I love her transparency and honesty. And she has so much good advice and tips. Makes my day!”
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