with host artist Miriam Schulman
Building your art business gets stressful real fast when it takes you beyond the comfort of creating art. Still, marketing, sales, and engagement are a necessity for any person building a business.
Why should you know your brand archetype as an artist? You have your own style and preferred medium of art, so is branding and archetypes really important? After all, you’re possibly running ads, you’re staying on top of social media posts, and you have your own art collections for sale and available for purchase. Maybe you’ve even set up a few funnels to grow your business.
Jennifer Kem is the creator of Master Brand. While she agrees that marketing is part of branding, she also distinguishes why branding is more about your messaging.
The brand is your art, and the rest is science. Marketing is a science, sales is a science, but your brand is the soul of how you’re presenting yourself in the world.
In this podcast, you will discover…
Branding for Artists and Creatives 101:
- What branding is and isn’t
- How artists should think about branding
- What is an archetype
- What are brand archetypes
- Dominant, intrinsic, intuitive, and creator archetypes you should know
Connect with Jennifer Kem!
Jennifer “Jen” Kem is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves.
She’s the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts, leveraging Jennifer’s 20 years of corporate experience and her launching of multiple companies.
She uses the Master Brand method in strategic consulting for emerging entrepreneurs, celebrity brands like Oprah Winfrey Network and Steve Harvey, and major corporations including Verizon, Blue Cross Blue Shield, and Bank of Hawaii.
What she is most passionate about in her work today is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world.
Jennifer serves up straight talk wrapped in love, because she understands entrepreneurs’ challenges: She built a retail business and became a millionaire at 32, only to lose it all in the recession two years later. She is now the successful owner of three million-dollar brand-building businesses and the mother of three children.
Instagram: @jennifer.kem // https://www.instagram.com/jennifer.kem/
Facebook: @JenniferKemComm // https://www.facebook.com/JenniferKemComm/
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Listener shout out of the week!
The Inspiration Place
“I love this podcast! Miriam is a delight to listen to and SO helpful in an art career. I love her transparency and honesty. And she has so much good advice and tips. Makes my day!”