with host artist Miriam Schulman

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When I submitted the book proposal for Artpreneur, the most pushback I got was on why I didn’t include a chapter on social media. I wanted my book to be a classic, to still be relevant in five years, and social media is evolving so often that I knew adding it would be a mistake. Instead of just dropping the topic completely, I decided to dive deeper and make a stronger case for why social media isn’t as important as you might believe. 

The thing is, social media is no longer what it was. It’s constantly changing so the techniques that work now could no longer work in six months. The average engagement on some platforms is so low it’s not worth the time you need to put in to get those engagements. 

“Marketing and mindset trump talent.” – Miriam Schulman 

So how can you still use social media today so that it’s still worth your time and effort?

In this podcast, you will discover…

Here are three topics I talk about more in this episode: 

• Secure earned media coverage to effectively expand your online presence. 
• Identify the most valuable social media platforms for your art and avoid the time wasters 
• Use social media to build relationships and engage with your audience, rather than a substitute for traditional marketing 

“Traditional marketing trumps social media.” – Miriam Schulman 

I’m not going to tell you to stop using social media. It still has its place. But you can’t let it be your only platform and it’s better to explore methods and channels beyond social media.  

Message me on Instagram, DM me “Believe” and see for yourself how social media can be used to connect and you’ll receive the first chapter of my book Artpreneur for free. 

Links Mentioned

143: NFT Art | How Blake Jamieson Makes Money Selling NFTs: http://schulmanart.com/143

230: Beautiful Writers with Linda Sivertsen and Miriam Schulman: http://schulmanart.com/230

235: Proposing Your Book to Publishers with Allison Lane and Miriam Schulman: http://schulmanart.com/235

236: Write Your Book with Candice L. Davis and Miriam Schulman: http://schulmanart.com/236

Get Artpreneur: www.artpreneurbook.com 

Books!

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Listener shout out of the week!

A pricing Your Art; Prestige vs Charm
☆☆☆☆☆
This is a fascinating and informative podcast. I know nothing about consumer psychology except a bit about real estate. I would recommend listening to this podcast to anyone who is considering selling their art. Possibly it applies to other types of sales as well. Choosing a price point involves a number of factors, but how to specifically price a piece is a different strategy, as this podcast explains.

~ @jel51

I just OPENED the doors to the Artist Incubator program!

This program is PERFECT for artists 👩‍🎨👨‍🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art. 

If that’s you, get ALL the details here!
👉 schulmanart.com/enroll

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