242: What’s Working Now with Social Media

2023 IP Podcast - Episode 242 - What's Working Now with Social Media - rectangle

with host artist Miriam Schulman


When I submitted the book proposal for Artpreneur, the most pushback I got was on why I didn’t include a chapter on social media. I wanted my book to be a classic, to still be relevant in five years, and social media is evolving so often that I knew adding it would be a mistake. Instead of just dropping the topic completely, I decided to dive deeper and make a stronger case for why social media isn’t as important as you might believe. 

The thing is, social media is no longer what it was. It’s constantly changing so the techniques that work now could no longer work in six months. The average engagement on some platforms is so low it’s not worth the time you need to put in to get those engagements. 

“Marketing and mindset trump talent.” – Miriam Schulman 

So how can you still use social media today so that it’s still worth your time and effort?

In this podcast, you will discover…

Here are three topics I talk about more in this episode: 

  • Secure earned media coverage to effectively expand your online presence. 
  • Identify the most valuable social media platforms for your art and avoid the time wasters 
  • Use social media to build relationships and engage with your audience, rather than a substitute for traditional marketing 

“Traditional marketing trumps social media.” – Miriam Schulman 

I’m not going to tell you to stop using social media. It still has its place. But you can’t let it be your only platform and it’s better to explore methods and channels beyond social media.  

Message me on Instagram, DM me “Believe” and see for yourself how social media can be used to connect and you’ll receive the first chapter of my book Artpreneur for free. 

Links Mentioned

143: NFT Art | How Blake Jamieson Makes Money Selling NFTs: http://schulmanart.com/143

230: Beautiful Writers with Linda Sivertsen and Miriam Schulman: http://schulmanart.com/230

235: Proposing Your Book to Publishers with Allison Lane and Miriam Schulman: http://schulmanart.com/235

236: Write Your Book with Candice L. Davis and Miriam Schulman: http://schulmanart.com/236

Get Artpreneur: www.artpreneurbook.com 


About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

A pricing Your Art; Prestige vs Charm
This is a fascinating and informative podcast. I know nothing about consumer psychology except a bit about real estate. I would recommend listening to this podcast to anyone who is considering selling their art. Possibly it applies to other types of sales as well. Choosing a price point involves a number of factors, but how to specifically price a piece is a different strategy, as this podcast explains.

~ @jel51

😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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