with host artist Miriam Schulman
One of the biggest concerns of artists is pricing. What is the value of my art? Am I selling too high? Will anyone pay for this? And a lot of times, artists sell their art too low. The problem is whenever art is priced too low, it rings alarm bells in buyer’s mind and makes them ask “What’s wrong with it? Why is it too low? Is this real?”
“Not all buyers are looking for what’s cheapest, or even what’s most popular. A conscious consumer may care more about a company’s alignment with their values.” – Miriam Schulman
People are willing to pay for art and the value they see in it. And for us to be comfortable with charging for our art, we need to have a mindset shift around pricing.
In this podcast, you will discover…
Here are some things you might be wondering:
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How to scale art and what sizes sell best?
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How did the pandemic and the recession affect art sales??
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Is it too late to start an art career?
When buyers buy art, they aren’t just paying for the piece. They are paying for the story, the fantasy, and the connection that comes with the piece. In fact, the recent global crises just further reminded people how much they want that escape and connection, and this is a good thing for artists. When you talk about your art, whether it’s on your website, in emails, or directly, in person, tell stories. Talk about your process, why you create art and the story behind each piece. Also, tell them stories of your past clients, and how they were able to connect with your art. You’ll never know which ones they’ll be able to connect with.
And never stop creating art. The world is always in need of more art.
Links Mentioned
Free Ebook Artist Profit Plan: www.schulmanart.com/profit
Free Masterclass www.schulmanart.com/sellmoreart
Get my book Artpreneur: www.artpreneurbook.com
Get bonus goodies when you purchase Artpreneur: www.schulmanart.com/book
Get Chapter 1 for free by going to @SchulmanArt on Instagram and DM the word “Believe.”
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
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