267: Unleashing the Power of YouTube: Game-Changing Strategies for Artists with Elise Darma

2023 IP Podcast - Episode 267 - Elise Darma - rectangle

with host artist Miriam Schulman

Have you ever wondered what it takes to have a successful YouTube channel? That and a lot more is what we’re talking about on this episode. I’m joined by digital content expert Elise Darma who unveils how she grew her channel to over 100,000 subscribers, and what’s working now. It’s changed and that’s good news for artists. Elise shares how storytelling rather than SEO is now her focus in all her social media.

The easiest thing you can do is simply record and show yourself making your art. People love just hearing the sounds you’re making in your studio or seeing you in your natural environment. – Elise Darma

In this podcast, you will discover…

This episode is packed with great info including:

  • Learn how to reap the benefits of YouTube for organic reach.

  • Hear how you can cultivate sources of passive income.

  • Find out how the role of storytelling in the art sphere aids in interacting with your audience.

  • Decipher the role that analytics, compelling titles and striking thumbnails play in captivating an audience on YouTube – so many great tips here!

  • Delve into the necessity of focusing on the ‘why’ and unveiling the inspiration behind artistic endeavors on YouTube.

  • Identify the advantages of YouTube and Instagram as high-performance platforms for business owners.

. . when it comes to making content, the easiest thing you can do is simply record and show yourself making your art. – Elisa Darma

I am always more drawn to art when I understand either the story of the artist or the story of the art behind it. – Miriam Schulman

Links Mentioned


See what video tech I recommend here: http://schulmanart.com/tech

Sign up for On Video with Elise (50% Off Your First Month!): http://schulmanart.com/elise


About Elise

Elise Darma is an Instagram marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She’s helped over 30,000 people truly grow their businesses, sell more programs and build money-making brands – all through her no-fluff courses and membership. Elise has been featured for her Instagram expertise in Forbes, Entrepreneur, Digital Marketer and Social Media Examiner.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout-out of the week!

Excellent Book, written by an artist for artists, helps to redirect and focus on things that matter to selling your art and not getting sucked down the rabbit hole of social media, Now all I need to do is implement!!!
So many gems of information in a very readable format.
Miriam is so much more than this book, with podcasts and e-courses to support her followers, but the book is a starting point to enable you to take stock and focus on things that matter.

~ Stephen Airey


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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