273: Art Business Basics: 7 Steps to Setting Up Shop

The Inspiration Podcast logo with Episode 273 and image of Miriam Schulman smiling and holding a paint brush.

with host artist Miriam Schulman

Whether you’re a seasoned artist or just dipping your toes into the art world, today’s episode is for you. I’ve been chatting with so many of you during our one-on-one calls, and I’ve realized that everyone needs to nail down some crucial art business basics. And guess what? These basics aren’t just for artists; they’re for all online business owners. Don’t miss out on these fundamental steps that can significantly impact your business success!

“Always, the goal is to make things as easy as possible for your customers to shop with you.”- Miriam Schulman

In this podcast, you will discover…

  • How to set up your business foundations right. Don’t underestimate the power of organized finances – it’s a game-changer!
  • Creating an online presence with a website with e-commerce capabilities and building your email list is crucially important.
  • How to make buying for your customers easy. By accepting various payment options, like PayPal, Stripe, Apple Pay, and Venmo, you’re creating a seamless shopping experience.

“I’ve identified seven steps for really nailing down the art business basics. And these basics, they’re really for every online business owner, not just artists.”- Miriam Schulman

“I want you to listen to this carefully because some of these things I’m seeing even in my more advanced students, clients who have been in business for a while, they still may have skipped some of these basic steps.”- Miriam Schulman

Links Mentioned

🌟 Episode 108: The One Thing You Need to Make Your Art Business “Real”

📩 Episode 168: Why You Need an Email List with Teresa Heath-Wareing and Miriam Schulman

💥 Episode 171: Words that Sell: 5 Top Copywriters Share Their Best Advice with Laura Belgray, Lacy Boggs, Tarzan Kay, Kimberly Houston, and Danielle Weil

⚠️ Episode 178: What’s Wrong with Your Website with Miriam Schulman

💻 Episode 268: The Artist’s Digital Canvas: Why Having a Website Matters

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

📺 Ellie Dashwood’s Vlog: Why Journaling Has Helped My Mental Health *So* Much | plus: book journaling & current reads


Artpreneur book cover featuring various color block shapes in blue, green and yellow.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Icon with green headphones with red heart behind on the rightFantastic, love your message of discovering and creating with your OWN style!
I’ve watched soooo many tutorial art videos by a variety of Artists.
Need to STOP and do my own creations incorporating what I’ve learned, then apply it MY Way.
Thanks Miriam, your classes and podcasts have moved me “ART forward” in diverse ways.
~Ann Nafziger

Other ways to enjoy this podcast

Listen on Apple Podcasts
Read the transcript
Join the conversation on Instagram

Leave a Comment



I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

Recent Posts

Search this blog


The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter