with host artist Miriam Schulman
Michael Schein joins us today to talk about the power of hype and how it makes you and your brand stand out.
“I have both of those sides to my personality, but in my public persona, I had to get very ruthless about what I was going to put out there. And I think the same is true for artists” – Michael Schein
In this podcast, you will…
- Learn why it’s important to not just have followers, but real fans
- Know what consistency does to you and your business
- Discover how to build genuine connections with your collectors
“Too many decisions is not a good thing” – Michael Schein
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
📘 How to Use a Four-Letter Word to Meet Damn Near Anyone: Michael’s step by step primer on how to use the tactics that he has used and that he uses for clients.
Books!
About Michael
Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, is currently appearing where books are sold.
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Other Episodes You Might Like
Ep. 133: The Hype Handbook with Michael F. Schein
Listener shout out of the week!
Full of A-Ha moments!
☆☆☆☆☆
I love Miriam’s podcast, she always has really interesting guests and every episode is jam packed with little nuggets that will help artists at any stage of their career! Thank you Miriam.
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