with host artist Miriam Schulman
Marketing expert, Ben Guttman, joins me today to share his five key principles for sending your message across clearly and simply.
“You can’t make a simple message if what you do is too complicated” – Ben Guttman
In this podcast, you will…
- Discover how to effectively design your message
- Learn five key principles in simple communication
- Master clear and concise communication for both personal and professional success
“Constraints are an incredibly powerful tool in art as well as business in terms of being able to get us to do stuff that others can’t do” – Ben Guttman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
📚Ben Guttmann: Check out Ben’s work and socials here!
Books!
About Ben
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
Exactly what I needed to hear as an artist
☆☆☆☆☆
This podcast was exactly what I have been looking for! As an artist, I appreciate the topics covered in this podcast and look forward to hearing all of the episodes. I recommend this for anyone who is an artist, and I related to this 100%
~ Kristin, Muralist and Painter
I just OPENED the doors to the Artist Incubator program!
This program is PERFECT for artists 👩🎨👨🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art.
If that’s you, get ALL the details here!
👉 schulmanart.com/enroll
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I appreciated the basic strategies that Ben gave. It makes sense that a lot of what connections comes down to is crafting a compelling message.