with host artist Miriam Schulman
What does it really take to build a 7-figure product-based brand without burning out or selling out? Charis Jones of Sassy Jones is bringing the sparkle and the strategy. From humble beginnings hosting parties in her kitchen to running one of the fastest-growing businesses in the country, Charis shares the mindset shifts, marketing tactics, and lessons that helped her scale. If you’ve ever wondered how to show up online with both purpose and profit, you’re going to love this.
“Overthinking is overrated. Slow down and be present.” – Charis Jones
In this podcast, you will discover…
- Explore the importance of staying consistent and evolving with your audience
- Learn how Facebook ads helped her scale her business without relying solely on organic reach
- Discover how Charis turned home jewelry parties into a powerful livestream strategy
Links Mentioned
“Do it with excellence—with what you have. Even if it’s teeny tiny and small.” – Charis Jones
Books!
About Charis
Charis Jones is the CEO and Chief Designer of Sassy Jones. She started the brand with a trade show tour, then to her kitchen because of raising twin boys at the same time. Charis quickly pivoted to creating her own pop up shop at home and conducting live streams via social media naming it The Sparkle Party®️. This is where the brand began to impact the lives and confidence of women all across the globe by empowering them to practice decision audacity with their lifestyle choices that can start with fashion style. Sassy Jones accomplishments include being ranked #24 on the Inc. 5000 listing, Forbes, a collection on HSN, featured on The Today Show, being the Stylist and conducting makeovers for Tabitha Brown’s book tour, as well as being the first black female entrepreneur to build two girls dormitories at an academic center in Kenya, Africa.
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
I made $2,000 more than last year and 2024 was my best year for art sales since the 1990s! I also got into a few shows that I would have never applied to in the past. My confidence is through the roof thanks to the Artist Incubator program. Thank you!
~ Paula Manning-Lewis
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Fine jewellery continues to blend artistry with craftsmanship beautifully. Loved the appreciation for design highlighted here.
Inspiring journey of a jewellery artist—great read.
This podcast is such a gem! Charis Jones’ journey from hosting kitchen parties to leading a booming business is incredibly inspiring. Her insights on staying consistent, evolving with your audience, and the power of Facebook ads are gold.
Amazing insight into building a jewelry career.
“Don’t over think it” – my favorite quote. SO many of us do that. Good to be reminded. Awesome podcast.