with host artist Miriam Schulman
What does it really take to build a 7-figure product-based brand without burning out or selling out? Charis Jones of Sassy Jones is bringing the sparkle and the strategy. From humble beginnings hosting parties in her kitchen to running one of the fastest-growing businesses in the country, Charis shares the mindset shifts, marketing tactics, and lessons that helped her scale. If you’ve ever wondered how to show up online with both purpose and profit, you’re going to love this.
“Overthinking is overrated. Slow down and be present.” – Charis Jones
In this podcast, you will discover…
- Explore the importance of staying consistent and evolving with your audience
- Learn how Facebook ads helped her scale her business without relying solely on organic reach
- Discover how Charis turned home jewelry parties into a powerful livestream strategy
Links Mentioned
“Do it with excellence—with what you have. Even if it’s teeny tiny and small.” – Charis Jones
Books!
About Charis
Charis Jones is the CEO and Chief Designer of Sassy Jones. She started the brand with a trade show tour, then to her kitchen because of raising twin boys at the same time. Charis quickly pivoted to creating her own pop up shop at home and conducting live streams via social media naming it The Sparkle Party®️. This is where the brand began to impact the lives and confidence of women all across the globe by empowering them to practice decision audacity with their lifestyle choices that can start with fashion style. Sassy Jones accomplishments include being ranked #24 on the Inc. 5000 listing, Forbes, a collection on HSN, featured on The Today Show, being the Stylist and conducting makeovers for Tabitha Brown’s book tour, as well as being the first black female entrepreneur to build two girls dormitories at an academic center in Kenya, Africa.
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Listener shout out of the week!
I made $2,000 more than last year and 2024 was my best year for art sales since the 1990s! I also got into a few shows that I would have never applied to in the past. My confidence is through the roof thanks to the Artist Incubator program. Thank you!
~ Paula Manning-Lewis
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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Fine jewellery continues to blend artistry with craftsmanship beautifully. Loved the appreciation for design highlighted here.
Inspiring journey of a jewellery artist—great read.
This podcast is such a gem! Charis Jones’ journey from hosting kitchen parties to leading a booming business is incredibly inspiring. Her insights on staying consistent, evolving with your audience, and the power of Facebook ads are gold.
Amazing insight into building a jewelry career.
“Don’t over think it” – my favorite quote. SO many of us do that. Good to be reminded. Awesome podcast.