with host artist Miriam Schulman
What if the story you’ve been telling yourself about why your art isn’t selling is the very thing keeping you stuck? I’m pulling back the curtain on what’s really happening in the art market right now and why collectors are still actively buying art at every level, from emerging artists to multimillion dollar auctions. We’re talking about the hidden problem most artists never address: positioning, messaging, and the way your work is being perceived long before someone clicks “buy.” I also share a powerful client story that completely transformed how he talks about his art, plus the uncomfortable truth about Instagram engagement and where serious buyers are actually paying attention in 2026. If you’ve been working hard but wondering why your sales still feel inconsistent, this conversation may completely change how you see your art business moving forward.
“If your art isn’t selling, it’s not the economy, it’s your positioning.” – Miriam Schulman
In this podcast, you will…
- Learn why visibility to the right audience matters more than going viral.
- Discover how artists can attract serious buyers without relying entirely on Instagram.
- Explore how collector psychology influences buying decisions in today’s art market.
“The most impactful marketing does not aim for broad viral exposure. It focuses on precise targeting.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎨 Artist Incubator Program: A transformational group coaching program that helps artists build a sustainable and profitable art business using Miriam’s 5-part Passion to Profit framework, so you can confidently sell more art, attract collectors, and create consistent income without relying on social media alone.
💼 How to Unlock More Art Sales Using LinkedIn: A practical workshop that teaches artists how to attract collectors, connect with art world insiders, and turn LinkedIn into a consistent source of real art sales and opportunities without relying on Instagram.
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
The accountability pod has been a huge help in keeping me in the artist mindset instead of focusing on other “keep busy” tasks that don’t move the needle in any measurable way.
~ Jeanette Johnson
I just OPENED the doors to the Artist Incubator program!
This program is PERFECT for artists 👩🎨👨🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art.
If that’s you, get ALL the details here!
👉 schulmanart.com/enroll
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