with host artist Miriam Schulman
What if the story you’ve been telling yourself about why your art isn’t selling is the very thing keeping you stuck? I’m pulling back the curtain on what’s really happening in the art market right now and why collectors are still actively buying art at every level, from emerging artists to multimillion dollar auctions. We’re talking about the hidden problem most artists never address: positioning, messaging, and the way your work is being perceived long before someone clicks “buy.” I also share a powerful client story that completely transformed how he talks about his art, plus the uncomfortable truth about Instagram engagement and where serious buyers are actually paying attention in 2026. If you’ve been working hard but wondering why your sales still feel inconsistent, this conversation may completely change how you see your art business moving forward.
“If your art isn’t selling, it’s not the economy, it’s your positioning.” – Miriam Schulman
In this podcast, you will…
- Learn why visibility to the right audience matters more than going viral.
- Discover how artists can attract serious buyers without relying entirely on Instagram.
- Explore how collector psychology influences buying decisions in today’s art market.
“The most impactful marketing does not aim for broad viral exposure. It focuses on precise targeting.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎨 Artist Incubator Program: A transformational group coaching program that helps artists build a sustainable and profitable art business using Miriam’s 5-part Passion to Profit framework, so you can confidently sell more art, attract collectors, and create consistent income without relying on social media alone.
💼 How to Unlock More Art Sales Using LinkedIn: A practical workshop that teaches artists how to attract collectors, connect with art world insiders, and turn LinkedIn into a consistent source of real art sales and opportunities without relying on Instagram.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
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Listener shout out of the week!
The accountability pod has been a huge help in keeping me in the artist mindset instead of focusing on other “keep busy” tasks that don’t move the needle in any measurable way.
~ Jeanette Johnson
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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