with host artist Miriam Schulman
What happens when a collector lands on your website, falls in love with your artwork, and can’t find the price? Most artists assume serious buyers will ask. The truth is, many won’t. I’m pulling back the curtain on why hiding your prices may actually be creating friction, lowering conversions, and quietly costing you art sales every single day. From real buyer psychology to surprising data from the online art world, this conversation will completely change the way you think about pricing, collector behavior, and what makes people actually click “buy.”
“Showing your price isn’t lowering your status. It’s signaling confidence.” – Miriam Schulman
In this podcast, you will…
- Discover why visible prices increase online art sales and collector trust
- Learn the psychological reasons buyers avoid asking for prices
- Create a smoother buying experience that makes purchasing art feel effortless
“Your website is not your portfolio. It’s your storefront.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎯 Artist Incubator Inner Circle: Private coaching and personalized support to help you make consistent income from your art—without burnout. Work closely with Miriam Schulman to refine your messaging, connect with collectors, and grow with confidence.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Other Episodes You Might Like
Listener shout out of the week!
I continue to get new ideas about how to sell my work because of the Artist Incubator Program
~ Rich Mitchell
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
Other ways to enjoy this podcast
 |
Listen on Apple Podcasts |
|
 |
Read the transcript |
|
 |
Join the conversation on Instagram |
So, do we actually have to take all the time it takes to actually set up a store on our sites so that buyers can buy from there…which to me (and I’m sure lot’s of other artists also) feel) is a huge, time consuming pain in the butt….or simply show the price with each piece and then ask potential buyers to contact us to make a purchase?