with host artist Miriam Schulman
I’ve noticed something fascinating after years of coaching artists. Some artists can raise their prices overnight, while others struggle with fear, doubt, and second-guessing every step of the way. The surprising truth is that pricing your art has very little to do with formulas and everything to do with how you see yourself. If saying your prices out loud makes you uncomfortable, there’s a deeper reason behind it. Today, I’m pulling back the curtain on the hidden psychology of pricing and sharing practical ways to build the confidence to charge what your work is truly worth.
“When you set a price, there are two people that you have to sell it to. The first one is you.” — Miriam Schulman
In this podcast, you will…
- Discover why pricing challenges are often rooted in identity rather than strategy
- Learn how fear of rejection influences the prices artists charge for their work
- Explore the connection between confidence, self-worth, and profitable pricing
“Pricing isn’t about the market. It’s about how safe you feel being seen at that level.” — Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎯 Artist Incubator Inner Circle: Private coaching and personalized support to help you make consistent income from your art—without burnout. Work closely with Miriam Schulman to refine your messaging, connect with collectors, and grow with confidence.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Other Episodes You Might Like
402: Artists: The Real Reason Art Collectors Aren’t Buying Your Art
Listener shout out of the week!
On Saturday, I encouraged a friend of mine to sign up for the Incubator program. I couldn’t remember how to sign up directly so she signed up for the upcoming bootcamp. I’ve been talking about how much I’m learning so much that she is going to sign up too!
~ Cheryl Russell
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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Sorry Miriam I should always double check. Talk to text before I hit send this is Cheryl Brands again once again I loved your series today on pricing and fully intended to do some more research into your group and the possibility of joining up. I was trying to say that I am a type a person in my career but an introvert when it comes to putting myself out there.
Miriam, I felt like you were talking directly to me. I have been drawing my whole life but working at perfecting my art for the last five years I started out in graphite, then took courses in color pencil and after a while I realized I wasn’t doing the courses. I was doing more my own stuff than then the instructor stuff so I figured it was time to let that go and continue working on my own stuff in colored pencil then I discovered charcoal and I’m absolutely loving charcoal, but I equally love colored pencils so I do both. I am kind of introverted, even though I’m a Taipei person in my career when I get to my Art you’re right it’s about me. It’s about me not feeling good enough. It’s about me not feeling good that my Arts good enough even though everyone who sees in gushes about how beautiful it is. My daughter is my number one fan and is always singing my praises and sometimes to the point where I feel that it may not be real, even though she says it is. She has now convinced me to start doing some art shows so I’m doing a rather big one in June and I’m a nervous wreck and I’m still not quite sure where to put my prices. I have been doing 8 x 10 custom portraits of pets at $125 which I know is way too low for the number of hours that I put into it. I have done some larger charcoal, which I have had matted framed professionally and know that I’ve got to raise my prices on those in order to make anything so I’m going to try the steps you talk today in your podcast and I’m gonna look further into your group because I am definitely interested. Thank you again for today. I enjoyed the podcast greatly and again it was like you were talking straight to me. Thank you, Miriam.