with host artist Miriam Schulman
Ever poured your heart into an art exhibition only to walk away wondering why it didn’t turn into the sales you hoped for? I’ve seen too many artists blame their artwork when the real problem was everything happening before and after the show. In this episode, I share the exact 90 day exhibition strategy I teach artists to build demand, attract the right collectors, and keep the momentum going long after opening night. If you want your next gallery show, open studio, or art festival to create lasting sales instead of lasting disappointment, this roadmap will change how you prepare forever.
“Opening night doesn’t create that decision. Opening night gives them permission to act on it.” – Miriam Schulman
In this podcast, you will…
- Learn how to plan your exhibition with a proven 90 day marketing timeline instead of waiting until the last minute.
- Discover the six phases that help artists attract collectors before opening day and continue selling after the show ends.
- Create a stronger invitation strategy by speaking differently to collectors, followers, press, and your personal network.
“They plan the artwork, but they never actually planned the marketing around the exhibition.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.
🧑🏻🎨 Artist Incubator Coaching: Transform your art business by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Other Episodes You Might Like
- 403: What Art Collectors Are Buying Right Now (and Why)
- 405: How Collectors Decide Your Art Is Worth It In 30 Seconds
- 417: How to Sell Art Without Feeling Salesy
Listener shout out of the week!
The program has given me the structure I needed to make accelerated progress in my art career. I’ve benefited most from shifting my mindset around selling and being able to talk about my art and prices with confidence – no apologies!.
~ Katelin Schutt
I just OPENED the doors to the Artist Incubator program!
This program is PERFECT for artists 👩🎨👨🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art.
If that’s you, get ALL the details here!
👉 schulmanart.com/enroll
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