with host artist Miriam Schulman
What if you could sell your art before the paint is even dry? Years ago, I sold a sunflower painting when it was barely more than a background and a promise, and no, it wasn’t a commission. I’m sharing my Wet Paint Sale strategy and how offering collectors early access to works in progress can create genuine excitement and urgency without sacrificing creative control. You’ll also discover how to turn your artistic process into a reason for collectors to buy now, using real deadlines, thoughtful email marketing, and a little inspiration from Matisse.
“A wet paint sale turns the making of the painting into an event.” – Miriam Schulman
In this podcast, you will…
- Discover how a Wet Paint Sale can help you sell artwork before it is completely finished.
- Learn how to create genuine urgency without relying on discounts or manufactured scarcity.
- Explore how sharing works in progress can make collectors feel more connected to your creative process.
“That was the entire listing, a background and a promise.” – Miriam Schulman
Links Mentioned
Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🥾Artpreneur Bootcamp VIP Experience: Upgrade your bootcamp with exclusive coaching sessions, portfolio reviews, and premium tools designed to help you attract collectors and sell your art faster.
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
Subscribe & Review in iTunes
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Other Episodes You Might Like
- 394: How to Price Art Like a Professional Artist
- 401: How to Get Collectors Without Relying On Galleries
- 412: How to Do the Work That Actually Sells Art
Listener shout out of the week!
Since joining the Artist Incubator around March 21, 2026 I have made $14,785.61 in sales.
~ Deborah Fryer
I just OPENED the doors to the Artist Incubator program!
This program is PERFECT for artists 👩🎨👨🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art.
If that’s you, get ALL the details here!
👉 schulmanart.com/enroll
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