Go From "So-So" Sales to "Sold Out"

>> TAKE THE NEXT STEP

Sell more art by implementing the 5-part Passion to Profit Framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)

If you're ready to learn how to make a sustainable living from your art and you don't want to keep putting off this dream, we're ready for you!

As an artist in the Incubator experience, you'll transform your art business using the 4 essential elements that separate thriving artists from the rest…

  • COACHING
  • STRATEGY
  • ACCOUNTABILITY
  • MINDSET

From Wall Street to Full time Artist

Hi, I'm Miriam Schulman, author of the best-selling book Artpreneur, and back in the 90’s you’d find me at the World Trade Center in my Ann Taylor suits. I loved the income and lifestyle but felt disconnected from my life purpose. So when 911 happened, I knew that I couldn’t go back to that world.

Yet, I still didn’t believe that I could make a full-time living from art. At first, I painted on the side and taught Pilates at New York Sports Club. While working for the gym, I was introduced to selling strategies that the club wanted me to use to sell personal training packages. That's when I had my "aha" moment" because sales are skills that anyone can learn to sell anything.

Over the last twenty years, I've built a multiple 6-figure art business. When I launched The Inspiration Place podcast to give voice to my story, other artists wanted me to show them how I did it. That’s why I created The Artist Incubator Program so that you can learn The "Passion to Profit" planning framework so that you can develop your art business and still have the time and freedom to create art and do what you love.

Let's work together to build your email subscriber list, attract high-end commissions, fill your art classes and get MORE of your work into the world. Not only will you overcome overwhelm but you'll gain practical strategies and a clear way forward for implementing them.

Learn what really works with an artist who's actually doing it.

During our time together you'll develop the five foundations of your thriving art business including:


The Production Plan:

Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!

The Prospecting Plan:

Build a list of people who want what you've got, and are prepared to pay for top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)

The Pricing Plan:

This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.

The Promotion Plan:

Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.

The Productivity Plan:

How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!

Implement the 5-part Passion-to-Profit Framework to Build a Thriving Art Business

PART ONE: PRODUCTION

———

Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!

  • Develop a marketable body of work.
  • Discover whether you’re right for art licensing
  • Make it easy for people to buy from you
  • Craft an irresistible "About Page"
  • Discover the art of the "mini-bio" and design the perfect elevator pitch
  • Explore writing prompts to talk about your art and craft your artist statement.
  • Develop copywriting skills and use words that sell for your website, emails, or social media posts.
  • Choose keywords strategically to tap into the power of SEO
  • Organize your finances to run an art business.
  • Set up your art business to best protect yourself and your assets legally.

PART TWO: PRICING

———

This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.

  • Develop a system that helps keep your emotions from driving your prices down.
  • Determine your ideal prices using this pricing calculator.
  • Manage your mind to create an abundant mindset
  • Establish a strong personal connection with collectors by asking the right questions. (you'll get them here)
  • Reinforce your abundant mindset with 25 powerful affirmations.

PART THREE: PROSPECTING

———

Build a list of people who want what you've got, and are prepared to pay for top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)

  • Learn how to get people on your list (even if you're starting from scratch)
  • Build your network and "relationship capital" (no business cards required)
  • Plan content that engages your audience to help form a connection in order to attract collectors.
  • Build your social media presence with a well crafted Instagram bio
  • Get your art noticed through free publicity and model the exact pitches that have gotten me into the New York Times and feature full-length interviews with local papers.
  • Learn the ins and out of Facebook advertising as well as other options and whether it's right for you.

PART FOUR: PROMOTION

———

Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.

  • Craft an effective promotional email for your list.
  • Bond with your new subscribers with a welcome sequence
  • Make sales from your email list with a sales sequence or a new collection release
  • Learn how to use storytelling to write powerful emails.
  • Design an open studio that will generate thousands of revenue
  • Discover everything you need to know for successful in-person selling events such as art festivals and craft fairs.
  • Arm yourself with the BEST strategies for making and closing sales. (even if you're shy)
  • Master from start to finish all the steps for closing sales (what to say without being salesy)
  • Learn how to build mutual trust with your potential art collectors and direct the conversation towards a sale.
  • Discover how to overcome objections
  • Swipe my entire Black Friday sales sequence which has never failed to sell art and also sold art for all of my clients who used it (including those not in the USA)
  • Easy access to plug-and-play templates for promoting online classes. (everything you need from a webinar slide template, sales pages, and email swipe copy.)

PART FIVE: PRODUCTIVITY

———

How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!

  • Manage time so you can make use of the time you have.
  • Learn how to reduce decision fatigue
  • Master your priorities and spend less time spinning. 

Lifetime Access to Motivational Make More Money Masterclasses

value: $8,000

———

We'll dig into what's working now in the world of selling art following the 5-part Proven Passion-to-Profit framework.

Monthly live “Ask Miriam Anything” sessions

value: $2,400

———

This is your chance to get your questions answered and ultimately, never get stuck again.

Bring us your challenges and revelations. Ensure that your most important projects move ahead.

Join me live or submit your question in advance.

Live Mindset Coaching

value: $1,800

———

Meet with certified life coach Shaun Roney to slay your mindset monsters and stay focused on the successful art business you're working to build. (We meet live 2 times per month or you can binge the recordings)

Roney specializes in working with people who have ADHD tendencies and helps neurodivergent minds access their brilliance.

These sessions will aid in overcoming financial blocks, procrastination, relationship difficulties, people pleasing, low self-confidence, overwhelm, anxiety, and other personal challenges.

Accountability Accelerator System

value: $1,000

———

You’ll benefit from peer support and accountability through the private Facebook group, a weekly accountability pod, 2x per week check-ins to help you stay accountable and smash your goals.

"Having a pod has been great! Accountability, talking through issues, learning from others who have already done what you are trying to do This is keeping me on track!" ~Rita F.

"We talk about we're thinking, what we're worried about; we bounce ideas off each other. It's like a think tank. Your little ideas just blossom. I'm surrounded with artists that have a goal like me. It just takes it to the next level." ~Suzanne K.

YOU GET ALL THESE "DONE FOR YOU" EMAIL TEMPLATES

value: $500

———

I've paid copywriters (email writing experts) thousands of dollars to help me write my winning emails. And it was worth it because these emails have made me thousands of dollars!
But you don't have to hire a copywriter when you steal mine.
But you don't have to hire a copywriter when you use mine.

  • Copy my entire welcome sequence
  • Steal my promotional emails
  • [BONUS] Swipe promotional emails for online classes

If any one of these “proven, done for you” templates generate even ONE sale…would it be worth $497 to you?

I KNOW it would! This is why I want to make this a no-brainer for you—

Yep, you’ll get instant access to all 3 steps for just one payment of $497 today...

BONUS #1:

The Publicity Pack

value: $1,500

———

You’ll get access to the FULL database that my team and I have spent HOURS researching, compiling, and organizing with all of the BEST media opportunities for artists (over 1,000 sources including International publications hand-picked for artists like you.)

PLUS, I’ll share the exact pitches that have gotten me into the New York Times and feature full-length interviews with local papers.

Get inspired by these pitches for your own publicity efforts! Plus dive into training videos on how to put this publicity power pack into action.

Why hire fancy (not to mention) pricey publicists when you can do it yourself with these done-for-you templates?

BONUS #2:

Tech Lab

value: $300

———

We're giving away all of our step by step guides for MailChimp and other software used behind the scenes of my 6-figure art business. Plus, we've curated tutorials for you.

JUST-ADDED BONUS #3:

Insta-Connect: Connection and Conversion for Email List Building

value: $300

———

🎨 Unleash the power of Direct Messages on Instagram
💌 We'll dive deep into the dos and don'ts. No more awkward asks or cold messaging!
🌟 From crafting your compelling call to actions to expressing your unique voice, we'll cover it all.

You'll learn how to:

  • Create posts that aren’t just scrolled past, but spark genuine excitement.
  • Slide into DMs with ease, grace, and etiquette that feels natural, not needy.
  • Turn casual likes into lasting email subscribers to nurture your growing list of art admirers.

✉️ Let's turn your followers into your next art show attendees, one DM at a time

JUST-ADDED BONUS #4:

Done-For-You Marketing Template Power Pack

value: $500

———

Empower your brand presence and attract high-end art collectors with professional designed marketing materials, maximizing your potential for increased sales and success.

You'll receive a collection of ready-to-use templates for business cards, email collection cards, brochures, and more.

These professionally designed materials are specifically tailored for artists like you, helping you showcase your work and promote your brand effortlessly.

PAY-IN-FULL BONUS #1:

Website Audit

value: $300

———

Find out how to make your website better. Optimize your beautiful website so that art collectors joyfully whip out their credit cards for your art. You'll get a video walk-through by yours truly of your website so you know how to make it better.

PAY-IN-FULL BONUS #2:

Art Video Academy

value: $500

———

After creating literally hundreds of videos for my online art classes, I’ve developed a unique system for filming and editing videos so that they’re both compelling and instructional....And I’ll break it down for you in this training so you can skip the learning curve and create your own amazing videos!

When you add it all up...

That's a total real-world value of
at least $17,100

This program regularly sells for $2,700

But you can join the Artist Incubator program today for just...

>> Join Now + Get Extra Bonuses
Most Flexible: Regularly 4 installments of $675, Save with sale price of 4 installments of $497
>> Join Now

What can you get out of the Artist Incubator?

Hear from inspired artists!

This could be you

  • I'm a lot more confident now about my pricing
  • In six months, my business has grown exponentially.
  • In the last year, my business has literally quadrupled.
  • I booked my biggest commission to date.
  • I'm believing in myself for the first time, especially as an artist, but most importantly, as a person.
  • I did all the strategies and made over $14,000 from my open studio.
  • What I've been trying to do for a few years, I've been able to do in 4 to 5 months.
  • I have my focus now.
  • My family is taking me seriously now and respects me.
  • My email list just exploded going from 60 people to over 600 in less than a month. 
  • I'm finding my collectors and selling my art.
  • I'm being bold and stepping outside of my comfort zone

All the time you were thinking about it, they were doing it!

Have more questions? Click here to schedule a call with me!

There's something important you need to know.

The Artist Incubator experience isn't about piling more on your plate or procrasti-learning — this about taking inspired action and doing the right things that will actually make a huge difference to help you easily sell more art.

>> Yes, I’m ready to get going!

"I booked by biggest commission to date"

"I booked my biggest commission to date. I booked a $3,500 Commission. And it was the same size as one of the bigger pieces I've previously painted, but I charged $2,000 more this time."

- Kayla Thompson, West Fork, AR

“One of the best decisions I've ever made for my art business”

"I'm a lot more confident now about my pricing and really owning my pricing.  I would say that this is one of the best decisions I've ever made for my art business."

- Camille Gerrick, Charlottesville, VA

Do you need an established style before you can market your art?

Is this all in the book?

"You achieve so much"

"You can achieve so much when you're actually focused with steps to follow."

~Vicky Beths, Goombungee, QLD

"I now sell out 90% of my collections"

"The Artist Incubator has given me the tools, the support, the encouragement, and the real-time talk to get there. I'm so incredibly thankful that I chose to do it."

"Thanks to the Artist Incubator program I now sell out 90% of my collections and am on my way to a sustainable living as a full-time artist."

~Dawn Trimble, Atlanta, GA

"Get Out of Your Own Way"

"Before joining the program, I felt hopeless because had no system to market and sell my art. My art business looks like a running machine now.

Each week I make progress on building my inventory, sharing my story, and gathering people that are interested in what I'm doing. We all deserve a little bit of magic and now I'm helping to bring that into the world. I'm on fire right now because I know what it takes to make this career happen and it's liberating."

~Peter Bragino, Amityville, NY

"Practical advice for MY type of business"

"Before the Incubator, I didn't really have a clue of priorities. I was totally overwhelmed. The program helped me figure out what needs to be done first and what to do next.

Having really practical advice for my type of business has made all the difference.

"People are taking me seriously. Now they respect that I'm a committed, serious artist and a real business person."

~Natasha Papousek, Lemon Grove, CA

“Believing in Myself!”

"Because of this Incubator, I am believing in myself for the first time, especially as an artist, but most importantly, as a person. That's worth more than anything."

~Deb Lund, Billings, Montana

"Made over $14,000 from my open studio"

“I just wanted to tell you how successful our Open Studio was We made $14,000 -- I did all the strategies that you taught me, and you would be very proud.”

~Ginny LaMont Naegeli, Franklin, MI

"The accountability pod is like a think-tank"

“Record breaking sales"

"Before the Incubator, I didn't know which way to turn, I didn't know anything about online marketing. My shows had been cancelled and I was really just overwhelmed by the future.

In the past few months, I have had record breaking sales at my art shows. I've had record breaking orders from the galleries that I've been delivering my artwork to, and galleries are ordering more art from me and the results have been fabulous."

~Linda Doucette, Millville, PA

“My business has grown exponentially”

"In six months, my business has grown exponentially. I doubled my prices. I've changed a lot. I was so unsure of myself. I questioned whether I should get things out there.

I'm stronger and I believe in myself more, and I can talk about myself and my art with no apologies."

~Rachel Le Roux, Muntinlupa City, Philippines

“My business has literally quadrupled”

"In the last year, my business has literally quadrupled and Miriam has been a key person in that journey for me. I’ll be so forever grateful for all of her willingness to share her knowledge and expertise. I had my first £10k month last month."

~Ciara Gilmore, Down, Northern Ireland

“I'm not the same person that I was before"

"There's been so much change within me over these past 6 months.

I'm not the same person that I was when I started.

And I'm very, very grateful. It's changed my life."

~Nicoline Mann, Nanaimo, Canada

"Already passed my income goal"

I was working five to seven days a week on my other job for the last six months, and I've still by far had my most successful year I've ever had. I've already passed my income goal just by implementing as much as I could in the time that I had while I was working 60 hours a week on another job.

~Elizabeth Mordensky, Gainsville, VA

"This program is focused on what I need"

"Well, before the Incubator, I didn't really have a clue of priorities. I should say I knew what needed to be done, but they all had equal importance and they were all big. And I was, like, totally overwhelmed that... The program helped me figure it out. Okay, this is what needs to be done first. This is what needs to be done next. Having really practical advice has made all the difference. Practical advice for my type of business. So I've taken other business classes. This is a lot more focused on me and what I need. 

My family is taking me seriously now. They really didn't believe that I could do this. But now I think they respect me. And they know that I actually am committed and serious and a real artist and a real business person. People are taking me seriously."

~Natasha Papousek, Lemon Grove, CA

"My email list exploded"

"Before I started, I guess I was just like all over the place. I had not much of a direction.

The program helped me kind of stop and focus on one thing at a time.

The email list just exploded: it went from 60 people to over 600 in less than a month."

~Simone Sloan, San Diego, CA

Proof that the Artist Incubator works

HEAR MORE SUCCESS STORIES

Here's a recap of everything you get...

  • Motivational Make More Money Masterclasses value: $8,000
  • Monthly live “Ask Miriam Anything” sessions value: $2,400
  • LIVE MINDSET COACHING value: $1,800
  • Accountability Accelerator System value: $1,000
  • "DONE FOR YOU" Email Templates value: $500
  • BONUS #1: The Publicity Pack value: $1,500
  • BONUS #2: Tech Lab value: $300
  • BONUS #3: Insta-Connect Workshop value: $300
  • BONUS #4: Done-For-You Marketing Template Power Pack value: $500
  • PAY-IN-FULL BONUS #1: Website Audit value: $300
  • PAY-IN-FULL BONUS #2: Art Video Academy value: $500

Total Artist Incubator Value: $17,100

Regular price: $2,700

TODAY: $1970

It's important for you to know the enormous value you get out of this program. These numbers are not inflated. They're an honest, good faith estimate because you cannot purchase components of the Artist Incubator separately.

The Artist Incubator comes with a 100% satisfaction guarantee. We're so sure that this program works and is better than any other art business coaching program out there that we invite you to try it out for 7 days on us.


"A man is not old until regrets take the place of dreams."

~ John Barrymore


Still not sure? Hmmm...here are some more questions artists have asked before they joined:

Q: Is this group for me? 
A: If you're 100% committed to creating a profitable art business.
If you have a strong desire to contribute to the group and bring your unique voice and talents to the table…

And if you recognize that the fastest path to get from where you are now to where you want to go is to work DIRECTLY with an artist who’s walked that path and had success…


Q: What kinds of things can you help me with? 
A: There are 5 major things that I’ve done over the years in my business that are responsible for my success. 

There’s a specific process to follow, there’s a framework! And it's all about PLANNING!!

  • Build a body of work through a consistent "Production Plan"
  • Build a list of people who want what you've got- "Prospecting Plan"
  • Price for profit - "Profit Plan"
  • Create a sales and marketing plan - "Promotion Plan"
  • Create systems in your business that organizes all of this so you can focus and stop spinning! "Productivity Plan"

And because I have experience actually implementing each of these things, I can walk you through exactly how to do them.


Q: Is this all in the book?

A: The short answer is NO. The book complements the program with case studies and the framework, but the program includes laser-focused coaching, accountability, step-by-step action plans, done-for-you templates, and resources you can't find anywhere else.


Q: How do you help build confidence?
A: Mindset coaching is baked in throughout the program, but we also recently added Shaun Roney who is a certified life coach that specializes in ADHD.


Q: What kinds of artists are in the group?
 
A: We’ve artists who are portrait artists, muralists, fiber artists, floral painters, and more.

What I've noticed is that many of the same things that hold artists back, in the beginning, are the same things that make other artists plateau which is why no matter where you’re at in your art business, no matter what you’re working on, you can find someone who has been there, exactly where you are right now, someone who’s done it, that you can get advice and help from. 

What I love about the group is that people learn from each other.

That “cross-pollination” of ideas and strategies that happens when you get so many diverse people in a (virtual) room is what makes this group so unique. 
In fact, the more diverse the artists are in the group, the better. 

And the amazing thing is that everyone contributes their questions, expertise, their opinions, and their knowledge to make the group better. (you learn as much from each other's questions and problems as you do from their successes)

Ready to join us?

Q: What kinds of results are artists getting?

  • Dawn Trimble now regularly sells out 90% of her collections and with regular $5-8k months is on her way to making a sustainable living as an artist.
  • Vicky Beths held her FIRST solo gallery exhibition during Covid, which resulted in her selling 80% of the work and getting commissions from work sold. She used the exclusive Publicity Pack to gain major exposure in her local Australian news media.
  • Ciara Gilmore made £16,391 from her first art class launch and £12,758 from her second launch
  • Marisabel Gonzalez sold three works in one week, including one large artwork for $5,000
  • Virginia Naegeli made over $3,000 at her first open studio and now regularly generates $3-4K every month from her art and art classes. In her second open studio in 2021, Naegeli made over $14,000!!!
  • Pat Stanton made over $1,000 from her home studio show
  • Lauren Young filled her commission schedule with a waitlist
  • Peter Bragino launched a successful "go fund me" campaign combining his dual passions for art and music

Q: Can I see what the classroom is like?
A: Absolutely! Here's a tour of the classroom I recorded just for you:

Q: How long is the program?
A: Building an art career does not happen overnight, that's why you get lifetime access to the training and group coaching for a full year. You can do incredible things in a short amount of time.

I invest 100% in coaching you and the artists in my Artist Incubator program. 

This is not for dipping your toe in, this is for you only if you’re prepared to make that same kind of commitment to yourself. 

If you want this to be the year that you step it up and make that leap, that big monumental jump, that’s what this is for. 


Q: Do you meet live?
A: Yes, you'll meet live with Shaun Roney two times a month and with me once a month.

All recorded sessions are placed in a password-protected classroom for you to review.

Q: How does the accountability system work? Can you explain those bonuses?
A: Sure can! Since we're all over the world and can't meet in person, Zoom is our next best thing.
So, we've created accountability pods that meet once a week! (At no extra cost to you).

Each pod will have between 3 and 5 people. It's not too many people, and you'll have time for everyone to have a chance to participate. It's not too many people that voices can't be heard.

Once enrolled, you'll get to take a look at our pod schedule and commit to the pod that works for you.

If you're on Facebook, we also have a private, members-only Facebook group for all members to connect with each other. Here's a video tour of the private Facebook group:


Q: What’s the difference between this version of the program and the Artist Incubator Inner Circle? 
A: The Artist Incubator includes everything you need to accelerate your art sales, including group coaching, live monthly calls, mindset coaching, strategy lessons, and everything you need to run a successful art business. 

The Artist Incubator Inner Circle is for artists who feel like they need MORE access to me, including additional live group coaching and regular 1:1 calls. For artists who are ready to get more personalized help and attention, the Inner Circle might be for you. To join the Inner Circle, book a discovery call.


Q: Do you offer a guarantee or a refund? 
A: We want you to be delighted with all of The Inspiration Place programs. We know that if you implement these strategies in the Artist Incubator Program, you'll make art sales. That's why we give you a full 7 days from the date of purchase to try the program. To be eligible for the refund, you must send your request to support@theInspirationPlace.net during the refund period.

We hope you agree that this policy gives you enough time to figure out if the Artist Incubator is a good fit for you.


Q: Why don't I get lifetime access to the group coaching and accountability?
A: The Artist Incubator is designed as a coaching program rather than a fixed curriculum. Artists get the best results when they are fully present and take action when I'm available for support and troubleshooting. 

Members who wish to renew access to group coaching and accountability will be offered a favorable alumni rate and/or special bonuses.


Q: When does my access begin?
A: You gain instant access to the library of all recorded masterclass training.

What if I have a question that isn't answered here?

I understand that signing up for the Artist Incubator is a big decision and you may have lots of questions about whether or not it's right for you. You can always email us at support@theinspirationplace.net

Let's get answers so that you feel really good about your decision to enroll.

That's why I'm offering FREE enrollment calls to answer your questions about which program is right for you!

SCHEDULE A CALL WITH ME

This program regularly sells for $2,700

But you can join the Artist Incubator program today for just...

Let’s not let another year slip by without turning those dreams into reality.

With the right strategy, support, and accountability you can make those dreams real.

Here's to surprising yourself with what's possible when you commit, show up, and choose to take inspired action.

You are enough. You are more than capable. And I want you to have the same confidence in your art business as you do in your incredible artwork.

You deserve to prove to yourself that you've got what it takes to make your big dreams happen. It's my honor to show you the way.

Cheering you on always!

Bye for now,