Go From So-So Sales to Sold Out With the Artist Incubator Program

Transform your art business in 1 year by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)

As an artist in the Incubator self-study experience, you'll transform your art business using the 4 essential elements that separate thriving artists from the rest…


The artists that come to me for help always ask for one thing: A PLAN. They want to spend less time frustrated at their computers and more time actually creating art.

So when I tell you that I have 5 plans and you’ll get all of them (don’t be scared - they’re ALL shortcuts to where you want to go, I promise!)


If I told you that the biggest factor impacting your ability to sell your art is CONFIDENCE...

would you believe me? Deep down, you know that if only you had more confidence, it would unlock all kinds of opportunities for you.

Well, I believe that 100% which is why it’s such a focus of the Artist Incubator. Confidence-building is baked into every aspect of the program to help you banish impostor syndrome, overcome overwhelm, and beat back perfectionism and procrastination.


Being an artist can be lonely sometimes. You’re alone in your studio, and then alone in front of your computer trying to make this thing work...

Imagine having a whole virtual cafe full of artists who will lift you up as you do big things, celebrate your wins, and support you along the way. The Artist Incubator is THE community for artists who are ready to spread their wings and soar.


Successful people, no matter what they’re trying to do, know they will get there faster with an expert guide who has walked the path they want to travel.

In the Artist Incubator Self Study, not only will you get the benefit of my experience building a 6-figure art business (which will shorten YOUR learning curve to reach your goals a lot faster)...I also know where the pitfalls come and how to get you successfully through them.

Worked like MAGIC

"Your strategy worked like magic. I passed 600 subscribers. In one month.”

~Simone Sloan, San Diego, CA thevintagenib.com

From Wall Street to Full time Artist

I’ve coached dozens of artists who all came in believing one or more of these myths and to be perfectly honest, I believed them all at one time too.

Hi, I'm Miriam Schulman and back in the 90’s you’d find me at the World Trade Center in my Ann Taylor suits. I loved the income and lifestyle but felt disconnected to my life purpose. So when 911 happened, I knew that I couldn’t go back to that world.

Yet, I still didn’t believe that I could make a full time living from art. At first, I painted on the side and taught Pilates at New York Sports Club. While working for the gym, I was introduced to selling strategies that the club wanted me to use to sell personal training packages.

It was then that I had my "aha moment" and realized that these time tested selling strategies could be used to sell anything.

Including art.

That’s when I noticed that the difference between starving and successful artists is that successful artists plan for profit. That’s why I created The "Passion to Profit" planning framework to help artists develop their businesses - so that they can have the time and freedom to create art and do what they love.


In case you’re wondering...

The 5 plans are: Prospecting, Profit, Promotion, Production, and Productivity.

During our one year together you will develop the five foundations of your thriving art business including:

The Production Plan:

Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!

The Prospecting Plan:

Build a list of people who want what you've got, and are prepared to pay for top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)

The Profit Plan:

This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.

The Promotion Plan:

Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.

The Productivity Plan:

How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!

What can you get out of the Artist Incubator?

Hear from inspired artists!

What You're Going to Learn:
You get instant access to all of this training when you join!

There's something important you need to know.

The Artist Incubator self-study experience isn't about piling more on your plate or procrasti-learning — this about taking inspired action and doing the right things that will actually make a huge difference to help you easily sell more art.

>> Yes, I’m ready to get going!

As an artist inside the Artist Incubator self-study experience, here’s what you’ll get:

» Gain instant access to the complete Artist Incubator program, where you get targeted strategy lessons on the 5 foundations — Each month trainings are added and updated. Enjoy over 52 exclusive masterclasses by yours truly plus so much more. ($5,300 value)

» Peer support and accountability through the private Facebook group and an accountability buddy ($1,000 value)

» Mindset lessons and coaching with certified life coach Shaun Roney to help you slay your mindset monsters and stay focused on the successful art business you're working to build. ($1,200 value)

» Monthly live “Ask Me Anything” sessions with yours truly — this is your chance to get your questions answered and ultimately, never get stuck again. ($1,200 value)


The Publicity Pack

value: $1,500, YOURS FREE


You’ll get access to the FULL database that my team and I have spent HOURS researching, compiling, and organizing with all of the BEST media opportunities for artists (over 1,000 sources including International publications hand picked for artists like you.)

PLUS, I’ll share the exact pitches that have gotten me into the New York Times and feature full-length interviews with local papers.

Get inspired by these pitches for your own publicity efforts! Plus dive into training videos on how to put this publicity power pack into action.


Art Video Academy

value: $500, YOURS FREE


Hey. We all know that when it comes to learning art, our students want pre-recorded videos.

So that’s why I’ve created this training series to support Artist Incubator members who teach online art classes. You’ll learn how to master the “Art of Teaching Art” through pre-recorded videos.

Teaching this way is truly the path to having a course that you can sell over and over again that can be accessed from all over the world, without YOU being chained to Zoom calls or livestreams all the time. (#freedom!)

After creating literally hundreds of videos for my online art classes, I’ve developed a unique system for filming and editing videos so that they’re both compelling and instructional....And I’ll break it down for you in this training so you can skip the learning curve and create your own amazing online class! (Or just use this video know-how to make the videos you post on social that much more amazing with less effort!)



value: $250, YOURS FREE


The first 15 people to sign up get bonus hot seat coaching call over zoom to dive into the area that's your biggest pain point. If you're not sure what exactly is holding you back, you'll gain super clear focus in this actionable private group session. Together we’ll create your personalized Artist Profit Plan.


Pricing Drama Workshop with Shaun Roney

value: $250, YOURS FREE


Sign up by 5:00pm ET Monday May 24th to join Shaun Roney for a private group training session on PRICING DRAMA - the "Overcoming Objections" edition!

If you're afraid to raise your prices.. This is THE training for you.

You'll uncover the mindset blocks that are holding you back.

This is THE secret behind how Artist Incubator Client Dawn Trimble went from sporadic sales of $50 art to SOLD OUT collections with art priced at $1,400.



Pricing Calculator

value: $250, YOURS FREE


One of the biggest questions I get asked is about PRICING:

  • What do I charge for my art?
  • How do I figure out my commission pricing?
  • How much should I raise my prices and when?


I’ve got a simple Art Pricing Calculator to make it plug-and-play simple to figure out what you should charge…

With a video that explains exactly how to use it.

So you never have to second-guess your prices again.


Website Review



Pay in full to get a personalized artist website review!

When you add it all up, that's a total real-world value of at least $11,200

But you can join the Artist Incubator Self-Study program today for just...

>> Join Now

"You achieve so much"

- Vicky Beths - Goombungee, QLD

"The program elevated my collectors"

- Dawn Trimble - Atlanta, GA

“Believing in Myself!”

- Deb Lund - Billings, MT

“Helped me define what my business was”

- Ginny LaMont Naegeli - Franklin, MI

“I'm not the same person that I was before"

- Nicoline Mann - Nanaimo, Canada

"Loved the accountability"

- Elizabeth Mordensky - Gainsville, VA

How to *KNOW* for sure if the Artist Incubator Program is right for you:

Now, I know this might feel like a big decision, so I’ve got a fun (and effective) way to help you answer the questions you might have.

If you can check off at least 3 of the boxes below, you’re ready to do this!

You're already selling your art but you’d like to be charging more and making sales more consistently or perhaps you're just starting out.

You’re a DIY type of guy or gal who doesn't need a lot of hand holding to get things done.

There's no doubt about it, you're in this for the long haul. You're the polar opposite of a “dabbler” — you know with all your heart that it's your life purpose to be an artist and you can't imagine doing anything else.

You’re proud of the art that you create but you might be lacking confidence when it comes to selling it (especially if you want to charge premium prices)

You understand that success doesn’t happen overnight and anything worth doing will take some time commitment - and you’re excited to learn new strategies to manage your time better so that you can get more done.

You would consider yourself a person who enjoys learning and growing and you’re open to learning new concepts and pushing out of your comfort zone.

Did you check off at least three?


“Joining has upleveled my biz”

“Within 10 days of joining the Artist Incubator program, I am on contract for a $750 commission!

"I just wanted to share with you because joining the Artist Incubator has upleveled my biz already to a place I expect to occupy! I'm already thrilled with the information I have received from the program and excited about implementing the strategies. Thanks for creating a program that addresses all of the important aspects of running a successful art business, and for being a leader who demonstrates these principles in action. I am excited for what the future holds.”

~Nicoline Mann, Nanaimo, BC Canada nicolinemann.com

"A man is not old until regrets take the place of dreams."

~ John Barrymore

"This program is focused on what I need"

- Natasha Papousek - Lemon Grove, CA

"My email list exploded"

- Simone Sloan - San Diego, CA

Still not sure? Hmmm...here are some more questions artists have asked before they joined:

Q: Is this group for me? 
A: If you're 100% committed to creating a profitable art business.
If you have a strong desire to contribute to the group and bring your unique voice and talents to the table…

And if you recognize that the fastest path to get from where you are now to where you want to go is to work DIRECTLY with an artist who’s walked that path and had success…

Q: What kinds of things can you help me with? 
A: There are 5 major things that I’ve done over the years in my business that are responsible for my success. 

There’s a specific process to follow, there’s a framework! And it's all about PLANNING!!

  • Build a body of work through a consistent "Production Plan"
  • Build a list of people who want what you've got- "Prospecting Plan"
  • Price for profit - "Profit Plan"
  • Create a sales and marketing plan - "Promotion Plan"
  • Create systems in your business that organize all of this so you can focus and stop spinning! "Productivity Plan"

And because I have experience actually implementing each of these things, I can walk you through exactly how to do them.

Q: How do you help build confidence?
A: Mindset coaching is baked in throughout the program but we also recently added Shaun Roney who is a certified life coach that specializes in ADHD.

Q: What kinds of artists are in the group?
A: We’ve artists who are portrait artists, muralists, felt artists, floral painters and more.

What I've noticed is that many of the same things that hold artists back in the beginning are the same things that make other artists plateau which is why no matter where you’re at in your art business, no matter what you’re working on, you can find someone who has been there, exactly where you are right now, someone who’s done it, that you can get advice and help from. 

What I love about the group is that people learn from each other.

That “cross-pollination” of ideas and strategies that happens when you get so many diverse people in a (virtual) room is what makes this group so unique. 
In fact, the more diverse the artists are in the group, the better. 

And the amazing thing is that everyone contributes their questions, expertise, their opinions, and their knowledge to make the group better. (you learn as much from each other's questions and problems as you do from their successes)

Ready to join us?

>> Join the Artist Incubator Program

Q: What kinds of results are artists getting?

  • Dawn Trimble doubled her art prices, having her first first $5K month in October 2020 and then she had her biggest month ever in February 2021 with $8,300 in art sales...completely selling out her collections
  • Vicky Beths held her FIRST solo gallery exhibition during Covid, resulted in her selling 80% of the work and getting commissions from work sold. She used the exclusive Publicity Pack to gain major exposure in her local Australian news media.
  • Ciara Gilmore made £16,391 from her first art class launch
  • Marisabel Gonzalez sold three works in one week, including one large artwork for $5,000
  • Virginia Naegeli made over $3,000 at her first open studio and now regularly generates $3-4K every month from her art and art classes
  • Pat Stanton made over $1,000 from her home studio show
  • Lauren Young filled her commission schedule with a waitlist
  • Peter Bragino launched a successful "go fund me" campaign combining his dual passions for art and music


  • Annie Sylling learned how to use her email to gain new commissions
  • Carolina Dalmas discovered she could get orders for her prints through email marketing
  • Deb Lund sold an artwork before the paint dried
  • And much much more

Q: How long is the program?
A: Building an art career does not happen overnight, that's why I ask you to commit to me for one year. You can do incredible things in a short amount of time.

I invest 100% in coaching you and the artists in my Artist Incubator program. 

This is not for dipping your toe in, this is for you only if you’re prepared to make that same kind of commitment to yourself. 

If you want this to be the year that you step it up and make that leap, that big monumental jump, that’s what this is for. 

Q: Do you meet live?
A: Yes, we meet live with Shaun Roney and Miriam at least once a month.

All sessions are recorded and placed in a password protected classroom for you to review.

Q: What’s the difference between this version of the program and the Artist Incubator Mastermind? 
A:The Artist Incubator includes everything you need to accelerate your art sales, including the group coaching, live monthly calls, mindset coaching, strategy lessons, and everything you need to run a successful art business. 

The Artist Incubator Mastermind is for people who feel like they need MORE access to me, including live weekly coaching and regular 1:1 calls. For artists who are ready to get more personalized help and attention, the Mastermind might be for you. 

>>Book a call with me to see which option is better for you

Q: Do you offer a guarantee or a refund? 
A: This group is not for everyone. This is for highly motivated artists who are ready to put in the work towards building an art business that allows them to profit from their passion.

Creativity Takes Courage-- but building an art business, well that takes even MORE courage. You have to put the PERSPIRATION behind the inspiration.

I don’t make it a secret that it’s a financial investment to join....

And when you join, I make a commitment to you and your art business. I’ll be putting in 100% to make sure you’re as successful as possible. 

Because of that commitment, and the time and effort involved, there are no refunds available on coaching.. 

That’s why I interview everyone personally for this group and only invite those whom I think would be a great fit. (like you!!)
So far, we have a group that truly cares about each other and I'm proud of their progress. 

Additionally, I can’t guarantee your success, because if you join this group and don’t put in the effort, you won’t achieve the results you’re looking for. However, if you do everything I tell you to do, you'll be able to make back your investment and then have the lifetime skills to continue selling your art for profit.

Q: Why don't I get lifetime access?
A: The Artist Incubator is designed as a coaching program rather than a fixed curriculum. Artists get the best results when they are fully present and take action when Miriam is available for support and troubleshooting. 

In addition, the curriculum is always being updated and added to so in fairness to our current members as well as to make sure you get the best results we do not offer continued access when you're no longer an active member of the program.

Members who wish to renew will be offered a favorable alumni rate and/or special bonuses.

Q: When does my access begin?
A: You can begin immediately

Plus instant access to the library of all recorded masterclass training calls.

Have a question not answered here?

>> Chat with us on Facebook!

“My business has grown exponentially”

- Rachel Le Roux - Muntinlupa City, Philippines

“I've done so much since I joined”

- Limor Dekel - Rockville, MD

Let’s not let another year slip by without turning those dreams into reality.

With the right strategy, support, and accountability you can make those dreams real.

Here's to surprising yourself with what's possible when you commit, show up, and choose to take inspired action.

You are enough. You are more than capable. And I want you to have the same confidence in your art business as you do in your incredible artwork.

You deserve to prove to yourself that you've got what it takes to make your big dreams happen. It's my honor to show you the way.

Cheering you on always!

ALL my best,