If you're ready to learn how to make a sustainable living from your art and you don't want to keep putting off this dream, we're ready for you!
As an artist in the Incubator self-study experience, you'll transform your art business using the 4 essential elements that separate thriving artists from the rest…
From Wall Street to Full time Artist
Hi, I'm Miriam Schulman and back in the 90’s you’d find me at the World Trade Center in my Ann Taylor suits. I loved the income and lifestyle but felt disconnected to my life purpose. So when 911 happened, I knew that I couldn’t go back to that world.
Yet, I still didn’t believe that I could make a full time living from art. At first, I painted on the side and taught Pilates at New York Sports Club. While working for the gym, I was introduced to selling strategies that the club wanted me to use to sell personal training packages.
It was then that I had my "aha moment" and realized that these time tested selling strategies could be used to sell anything.
Over the last twenty years, I've built a multiple 6-figure art business and I want to show you how I did it. That’s why I created The "Passion to Profit" planning framework to help artists develop their businesses - so that they can have the time and freedom to create art and do what they love.
Let's work together to build your email subscriber list, attract high end commissions, and get MORE of your work into the world.
Not only will you overcome overwhelm but you'll gain practical strategies and a clear way forward for implementing them.
Plus, you’ll get a backstage pass to how I run my 6-figure art business. Learn what really works to sell your art and fill your art classes from an artist who's actually doing it.
Implement the 5-part Passion-to-Profit Framework to Build a Thriving Art Business
Motivational Make More Money Masterclasses
We'll dig into what's working now in the world of selling art following the 5-part Proven Passion-to-Profit framework.
PART ONE: PRODUCTION
Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!
Develop a marketable body of work.
Discover whether you’re right for art licensing
Make it easy for people to buy from you
Craft an irresistible "About Page"
Discover the art of the "mini-bio" and design the perfect elevator pitch
Explore writing prompts to talk about your art and craft your artist statement.
Develop copywriting skills and use words that sell for your website, emails, or social media posts.
Choose keywords strategically to tap into the power of SEO
Organize your finances to run an art business.
Set up your art business to best protect yourself and your assets legally.
PART TWO: PRICING
This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.
Develop a system that helps keep your emotions from driving your prices down.
Determine your ideal prices using this pricing calculator.
Manage your mind to create an abundant mindset
Establish a strong personal connection with collectors by asking the right questions. (you'll get them here)
Reinforce your abundant mindset with 25 powerful affirmations.
PART THREE: PROSPECTING
Build a list of people who want what you've got, and are prepared to pay for top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)
Learn how to get people on your list (even if you're starting from scratch)
Build your network and "relationship capital" (no business cards required)
Plan content that engages your audience to help form a connection in order to attract collectors.
Build your social media presence with a well crafted Instagram bio
Get your art noticed through free publicity and model the exact pitches that have gotten me into the New York Times and feature full-length interviews with local papers.
Learn the ins and out of Facebook advertising as well as other options and whether it's right for you.
PART FOUR: PROMOTION
Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.
Craft an effective promotional email for your list.
Bond with your new subscribers with a welcome sequence
Make sales from your email list with a sales sequence or a new collection release
Learn how to use storytelling to write powerful emails.
Design an open studio that will generate thousands of revenue
Discover everything you need to know for successful in-person selling events such as art festivals and craft fairs.
Arm yourself with the BEST strategies for making and closing sales. (even if you're shy)
Master from start to finish all the steps for closing sales (what to say without being salesy)
Learn how to build mutual trust with your potential art collectors and direct the conversation towards a sale.
Discover how to overcome objections
Swipe my entire Black Friday sales sequence which has never failed to sell art and also sold art for all of my clients who used it (including those not in the USA)
Easy access to plug-and-play templates for promoting online classes. (everything you need from a webinar slide template, sales pages, and email swipe copy.)
PART FIVE: PRODUCTIVITY
How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!
Manage time so you can make use of the time you have.
Learn how to reduce decision fatigue
Master your priorities and spend less time spinning.
1X Monthly live “Ask Miriam Anything” sessions
This is your chance to get your questions answered and ultimately, never get stuck again.
Bring us your challenges and revelations. Ensure that your most important projects move ahead.
3x Monthly Mindset Sessions
Meet with certified life coach Shaun Roney to slay your mindset monsters and stay focused on the successful art business you're working to build.
Roney specializes in working with people who have ADHD tendencies and helps neurodivergent minds access their brilliance.
These sessions will help you:
Uncover Money Blocks
Manage Difficult Relationship
Stop People Pleasing
Bolster your Self-Confidence
Accountability Accelerator System
You’ll benefit from peer support and accountability through the private Facebook group, an accountability buddy, 2x per week check-ins to help you stay accountable and smash your goals.
You’ll get access to the FULL database that my team and I have spent HOURS researching, compiling, and organizing with all of the BEST media opportunities for artists (over 1,000 sources including International publications hand picked for artists like you.)
PLUS, I’ll share the exact pitches that have gotten me into the New York Times and feature full-length interviews with local papers.
Get inspired by these pitches for your own publicity efforts! Plus dive into training videos on how to put this publicity power pack into action.
You're going to learn how to photograph your art, how to create prints from home so you can save money, how to package the prints, and what to sell them for.
Pricing Drama Workshop with Shaun Roney
If you're afraid to raise your prices... this is THE training for you.
You'll uncover the mindset blocks that are holding you back.
This is THE secret behind how Artist Incubator Client Dawn Trimble went from sporadic sales of $50 art to SOLD OUT collections with art priced at $1,400. you too will gain the courage to raise prices with confidence and overcome your pricing drama
PAY-IN-FULL BONUS #1:
Find out how to make your website better. Optimize your beautiful website so that art collectors joyfully whip out their credit cards for your art. You'll get a video walk-through by yours truly of your website so you know how to make it better.
PAY IN FULL BONUS #2:
Art Video Academy
After creating literally hundreds of videos for my online art classes, I’ve developed a unique system for filming and editing videos so that they’re both compelling and instructional....And I’ll break it down for you in this training so you can skip the learning curve and create your own amazing videos!
When you add it all up...
That's a total real-world value of at least $14,100
But you can join the Artist Incubator Self-Study program today for just...
"Thanks to the Artist Incubator program I now sell out 90% of my collections and am on my way to a sustainable living as a full-time artist."
~Dawn Trimble, Atlanta, GA
What can you get out of the Artist Incubator?
Hear from inspired artists!
This could be you
I'm a lot more confident now about my pricing
In six months, my business hasgrown exponentially.
In the last year, my business has literally quadrupled.
I booked my biggest commission to date.
I'm believing in myself for the first time, especially as an artist, but most importantly, as a person.
I did all the strategies and made over $14,000 from my open studio.
What I've been trying to do for a few years, I've been able to do in 4 to 5 months.
I have my focus now.
My family is taking me seriously now and respects me.
Myemail list just exploded going from 60 people to over 600 in less than a month.
I'm finding my collectors and selling my art.
I'm being bold and stepping outside of my comfort zone
All the time you were thinking about it, they were doing it!
"My business has grown exponentially"
"My business has grown exponentially, and I've doubled my prices.
I believe in myself more, and I can talk about my art with no apologies and understanding that I know my worth as an artist."
~Rachel La Roux from Muntinlupa City, Philippines
There's something important you need to know.
The Artist Incubator self-study experience isn't about piling more on your plate or procrasti-learning — this about taking inspired action and doing the right things that will actually make a huge difference to help you easily sell more art.
"Before joining the program, I felt hopeless because had no system to market and sell my art. My art business looks like a running machine now. Each week I make progress on building my inventory, sharing my story, and gathering people that are interested in what I'm doing. We all deserve a little bit of magic and now I'm helping to bring that into the world. I'm on fire right now because I know what it takes to make this career happen and it's liberating."
~Peter Bragino from Amityville, NY
"I booked by biggest commission to date"
"I sold a canvas print for $200, and then I booked my biggest commission to date. I booked a $3,500 Commission. He actually booked $4,400 total because he also ordered a 12x12 pet portrait and a 12x12 painting of a wolf for two Christmas presents as well. And it was the same size as one of the bigger pieces I've previously painted, but I charged $2,000 more this time."
- Kayla Thompson West Fork, Arkansas
“One of the best decisions I've ever made for my art business”
"Before joining the Artist Incubator, I wanted to raise my prices and sell larger artwork for more money. The Artist Incubator has helped me have the confidence to do that. I'm a lot more confident now about my pricing and really owning my pricing. I get a lot of good value out of the mindset sessions with Shaun Roney because it really exposes the limiting mindsets that I had about being an artist and selling art. And it's really nice to have someone double checking your thought processes and expose the gaps in the logic. I would say that this is one of the best decisions I've ever made for my art business."
- Camille Gerrick - Charlottesville, Virginia
"You achieve so much"
"I'm actually moving towards my goals. They're not what other people think I should do.
You can achieve so much when you're actually focused with steps to follow."
- Vicky Beths - Goombungee, QLD
"The program elevated my collectors"
"Since I've been in the Artist Incubator, I've noticed that the quality of my followers, subscribers, and collectors has elevated.
The Artist Incubator has given me the tools, the support, the encouragement, and the real-time talk to get there. I'm so incredibly thankful that I chose to do it."
- Dawn Trimble - Atlanta, GA
“Believing in Myself!”
"Because of this Incubator, I am believing in myself for the first time, especially as an artist, but most importantly, as a person. That's worth more than anything."
- Deb Lund - Billings, Montana
"Made over $14,000 from my open studio"
“I just wanted to tell you how successful our Open Studio was and just sing your praises for all the things that I did. And I kept thinking, Oh, this is what Miriam would do. You would be very proud. We made $14,000 before we even added up the totals of how many people want puppy portraits. I did all your strategies that you taught me, and you would be very proud.”
"Before the Incubator, I didn't really have a clue of priorities. I was totally overwhelmed. The program helped me figure out what needs to be done first and what to do next. Having really practical advice for my type of business has made all the difference.
"People are taking me seriously. Now they respect that I'm a committed, serious artist anda real business person."
~Natasha Papousek from Lemon Grove, CA
How to *KNOW* for sure if the Artist Incubator Program is right for you:
Now, I know this might feel like a big decision, so I’ve got a fun (and effective) way to help you answer the questions you might have.
If you can check off at least 3 of the boxes below, you’re ready to do this!
▢ You're already selling your art but you’d like to be charging more and making sales more consistently or perhaps you're just starting out.
▢ You’re a DIY type of guy or gal who doesn't need a lot of hand holding to get things done.
▢ There's no doubt about it, you're in this for the long haul. You're the polar opposite of a “dabbler” — you know with all your heart that it's your life purpose to be an artist and you can't imagine doing anything else.
▢ You’re proud of the art that you create but you might be lacking confidence when it comes to selling it (especially if you want to charge premium prices)
▢ You understand that success doesn’t happen overnight and anything worth doing will take some time commitment - and you’re excited to learn new strategies to manage your time better so that you can get more done.
▢ You would consider yourself a person who enjoys learning and growing and you’re open to learning new concepts and pushing out of your comfort zone.
It's important for you to know the enormous value you get out of this program. These numbers are not inflated. They're an honest, good faith estimate because you cannot purchase components of the Artist Incubator separately.
The Artist Incubator comes with a 100% satisfaction guarantee. We're so sure that this program works and is better than any other art business coaching program out there that we invite you to try it out for 14 days on us.
“I'm not the same person that I was before"
"There's been so much change within me over these past 6 months.
I'm not the same person that I was when I started.
And I'm very, very grateful. It's changed my life."
- Nicoline Mann - Nanaimo, Canada
"Already passed my income goal"
I was working five to seven days a week on my other job for the last six months, and I've still by far had my most successful year I've ever had. I've already passed my income goal just by implementing as much as I could in the time that I had while I was working 60 hours a week on another job.
- Elizabeth Mordensky - Gainsville, VA
“Record breaking sales"
"Before the Incubator, I didn't know which way to turn, I didn't know anything about online marketing. My shows had been cancelled and I was really just overwhelmed by the future.
In the past few months, I have had record breaking sales at my art shows. I've had record breaking orders from the galleries that I've been delivering my artwork to, and galleries are ordering more art from me and the results have been fabulous."
- Linda Doucette - Millville, PA
"A man is not old until regrets take the place of dreams."
~ John Barrymore
"This program is focused on what I need"
"Well, before the Incubator, I didn't really have a clue of priorities. I should say I knew what needed to be done, but they all had equal importance and they were all big. And I was, like, totally overwhelmed that... The program helped me figure it out. Okay, this is what needs to be done first. This is what needs to be done next. Having really practical advice has made all the difference. Practical advice for my type of business. So I've taken other business classes. This is a lot more focused on me and what I need.
My family is taking me seriously now. They really didn't believe that I could do this. But now I think they respect me. And they know that I actually am committed and serious and a real artist and a real business person. People are taking me seriously."
- Natasha Papousek - Lemon Grove, CA
"My email list exploded"
"Before I started, I guess I was just like all over the place. I had not much of a direction.
The program helped me kind of stop and focus on one thing at a time.
The email list just exploded: it went from 60 people to over 600 in less than a month."
- Simone Sloan - San Diego, CA
Still not sure? Hmmm...here are some more questions artists have asked before they joined:
Q: Is this group for me? A: If you're 100% committed to creating a profitable art business. If you have a strong desire to contribute to the group and bring your unique voice and talents to the table…
And if you recognize that the fastest path to get from where you are now to where you want to go is to work DIRECTLY with an artist who’s walked that path and had success…
Q: What kinds of things can you help me with? A: There are 5 major things that I’ve done over the years in my business that are responsible for my success.
There’s a specific process to follow, there’s a framework! And it's all about PLANNING!!
Build a body of work through a consistent "Production Plan"
Build a list of people who want what you've got- "Prospecting Plan"
Price for profit - "Profit Plan"
Create a sales and marketing plan - "Promotion Plan"
Create systems in your business that organize all of this so you can focus and stop spinning! "Productivity Plan"
And because I have experience actually implementing each of these things, I can walk you through exactly how to do them.
Q: How do you help build confidence? A: Mindset coaching is baked in throughout the program, but we also recently added Shaun Roney who is a certified life coach that specializes in ADHD.
Q: What kinds of artists are in the group? A: We’ve artists who are portrait artists, muralists, fiber artists, floral painters and more.
What I've noticed is that many of the same things that hold artists back in the beginning are the same things that make other artists plateau which is why no matter where you’re at in your art business, no matter what you’re working on, you can find someone who has been there, exactly where you are right now, someone who’s done it, that you can get advice and help from.
What I love about the group is that people learn from each other.
That “cross-pollination” of ideas and strategies that happens when you get so many diverse people in a (virtual) room is what makes this group so unique. In fact, the more diverse the artists are in the group, the better.
And the amazing thing is that everyone contributes their questions, expertise, their opinions, and their knowledge to make the group better. (you learn as much from each other's questions and problems as you do from their successes)
Dawn Trimble now regularly sells out 90% of her collections and with regular $5-8k months is on her way to making a sustainable living as an artist.
Vicky Beths held her FIRST solo gallery exhibition during Covid, which resulted in her selling 80% of the work and getting commissions from work sold. She used the exclusive Publicity Pack to gain major exposure in her local Australian news media.
Ciara Gilmore made ￡16,391 from her first art class launch and ￡12,758 from her second launch
Marisabel Gonzalez sold three works in one week, including one large artwork for $5,000
Virginia Naegeli made over $3,000 at her first open studio and now regularly generates $3-4K every month from her art and art classes. In her second open studio in 2021, Naegeli made over $14,000!!!
Pat Stanton made over $1,000 from her home studio show
Lauren Young filled her commission schedule with a waitlist
Peter Bragino launched a successful "go fund me" campaign combining his dual passions for art and music
Q: How long is the program? A: Building an art career does not happen overnight, that's why you get group coaching for a fullyear. You can do incredible things in a short amount of time.
I invest 100% in coaching you and the artists in my Artist Incubator program.
This is not for dipping your toe in, this is for you only if you’re prepared to make that same kind of commitment to yourself.
If you want this to be the year that you step it up and make that leap, that big monumental jump, that’s what this is for.
Q: Do you meet live? A: Yes, you'll meet live with Shaun Roney three times a month and with me once a month.
All recorded sessions are placed in a password-protected classroom for you to review.
Q: What’s the difference between this version of the program and the Artist Incubator Mastermind? A: The Artist Incubator includes everything you need to accelerate your art sales, including group coaching, live monthly calls, mindset coaching, strategy lessons, and everything you need to run a successful art business.
The Artist Incubator Mastermind is for artists who feel like they need MORE access to me, including live weekly coaching and regular 1:1 calls. For artists who are ready to get more personalized help and attention, the Mastermind might be for you. Acceptance to the Mastermind is by application only, and it's a competitive process. To see if you qualify,click here.
Q: Do you offer a guarantee or a refund? A: We want you to be delighted with all of The Inspiration Place programs. We know that if you implement these strategies in the Artist Incubator Program, you'll make art sales. That's why we give you a full 14 days from the date of purchase to try the program. To be eligible for the refund, you must send your request to support@theInspirationPlace.net during the refund period.
We hope you agree that this policy gives you enough time to figure out if the Artist Incubator is a good fit for you.
Q: Why don't I get lifetime access? A: The Artist Incubator is designed as a coaching program rather than a fixed curriculum. Artists get the best results when they are fully present and take action when I'm available for support and troubleshooting.
In addition, the curriculum is always being updated and added to so in fairness to our current members as well as to make sure you get the best results we do not offer continued access when you're no longer an active member of the program.
Members who wish to renew will be offered a favorable alumni rate and/or special bonuses.
Q: When does my access begin? A: You gain instant access to the library of all recorded masterclass training.
Q: What if I have a question that isn't answered here? A:I understand that signing up for the Artist Incubator is a big decision and you may have lots of questions about whether or not it's right for you.
After learning all that is included, you may still have questions. I want to see all the artists who sign up succeed but also feel really good about their decision to enroll.
"I learned a lot from the mindset sessions with Shaun Roney. I think that's what really helped me.
In six months, my business has grown exponentially. I doubled my prices. I've changed a lot. I was so unsure of myself. I questioned whether I should get things out there.
I'm stronger and I believe in myself more, and I can talk about myself and my art with no apologies."
- Rachel Le Roux Muntinlupa City, Philippines
“I made £16K on my first art course launch”
"When I first came across Miriam, I was confused about where I was going and what I needed to do. When Miriam stepped in, I just felt so much at ease and more confident in moving forward because she was right there by my side and helping me to figure out what to do next. With the help and support of Miriam, I made £16K on my first course launch and built up my email list.
In the last year, my business has literally quadrupled and Miriam has been a key person in that journey for me. I’ll be so forever grateful for all of her willingness to share her knowledge and expertise. I had my first £10k month last month.
Doing the program gave me the confidence to actually price my work at the appropriate price. One of the things that I learned was that investing in yourself is as important as investing in a ton of new pants or a new easel or a new piece of equipment.
The investment that you make on yourself and your personal growth will affect the business more than any other thing."
- Ciara Gilmore Down, Northern Ireland
Let’s not let another year slip by without turning those dreams into reality.
With the right strategy, support, and accountability you can make those dreams real.
Here's to surprising yourself with what's possible when you commit, show up, and choose to take inspired action.
You are enough. You are more than capable. And I want you to have the same confidence in your art business as you do in your incredible artwork.
You deserve to prove to yourself that you've got what it takes to make your big dreams happen. It's my honor to show you the way.