If you’re ready to make a steady, consistent income that you can be proud of by selling the art that you’re already proud of…
But you’re feeling like you’re spinning your wheels, confused about what to do next and what you actually NEED to make it all work
And you see others effortlessly selling their work - they make it look so easy...and you wonder, why can’t I do that too?
I get it.
But the truth is there’s NEVER been a better time to sell art on your own, outside of the traditional gallery system.
You see, the art world “gatekeepers” who used to decide what was “worthy” of being featured are being pushed aside by the internet. Now anyone with a laptop and a dream can make a thriving living from their art.
That’s so groundbreaking that I want to say it again:
ANYONE can make a thriving living from their art.
So...why are some artists still struggling?
For many artists who want to turn their art into a thriving business…
It can be overwhelming and confusing to cut through all the noise and discover what really works
There are endless business courses, gurus to follow, tech tools to choose from, and tons of conflicting voices about what you “really need” to be successful.
So we can get it out of the way and get clear, let me break down some things you don’t need:
You don’t have to schlep your art to every festival across the country.
Don’t get me wrong, I’m not against festivals and selling art in person is highly lucrative. But there’s no need to spend your days driving around the country when you have the right pieces in place. The key is to make the in person shows you DO attend more profitable while ALSO staying in touch all year long with those collectors and prospects you meet there.
You don’t need a “verified” Instagram account.
No, you don’t need to be insta-famous or have thousands of fans to make this work! Social media definitely has a place - but it’s all about leveraging it strategically.
You don't have to move to New York.
You can sell art from your kitchen table and it isn’t just New Yorkers who value art. Art collectors can be found all over the world. (not just fancy galleries in SoHo).
You don’t need to have a podcast (or a blog for that matter).
Your collectors, the people who fall in love with your work, don’t care if you’re “famous” or not. They collect your art because they feel a connection with you - no fame required.
And finally, you don’t need to spend hours procrasti-learning.
When I hear someone say, “I just need to know how to do XYZ and then I’ll be ready…”
Well, here’s the thing: you’ll NEVER feel ready. So many artists get caught up in wanting to get it all perfect that they never actually get it going.
And I see so many artists who get STUCK because they have one of those 5 limiting beliefs...and what they don’t realize is that there are just 5 things that you DO need to build a thriving art business. (Want to know? Keep on reading.. We’ll get there in a moment.)
I’ve coached dozens of artists who all came in believing one or more of these myths and to be perfectly honest, I believed them all at one time too.
Hi, I'm Miriam Schulman and back in the 90’s you’d find me at the World Trade Center in my Ann Taylor suits. I loved the income and lifestyle but felt disconnected to my life purpose. So when 911 happened, I knew that I couldn’t go back to that world.
Yet, I still didn’t believe that I could make a full time living from art. At first, I painted on the side and taught Pilates at New York Sports Club. While working for the gym, I was introduced to selling strategies that the club wanted me to use to sell personal training packages.
It was then that I had my "aha moment" and realized that these time tested selling strategies could be used to sell anything.
That’s when I noticed that the difference between starving artists and successful artists is that successful artists plan for profit. That’s why I created The "Passion to Profit" planning framework to help artists develop their businesses - so that they can have the time and freedom to create art and do what they love.
“Now, I tell people I'm an artist; this is what I DO”
- Cassie Bauer - Leadville, CO
“I've never gotten this much value out of a coaching experience”
- Peter Bragino - Amityville, NY
The Production Plan:
Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!
The Prospecting Plan:
Build a list of people who want what you've got, and are prepared to pay for top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)
The Profit Plan:
This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.
The Promotion Plan:
Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.
The Productivity Plan:
How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!
Next time, when someone says, “I love your art”...
You WON’T just say “thank you”...
Instead, you’ll know the exact script to use to send them home with YOUR work (at a price that feels good and makes you do a happy dance).
Let's work together to build your email subscriber list, attract high end commissions, and get MORE of your work into the world.
Not only will you overcome overwhelm but you'll gain practical strategies and a clear way forward for implementing them.
Plus, you’ll get a backstage pass to how I run my 6-figure art business. Learn what really works to sell your art and fill your art classes from an artist who's actually doing it.
Working with me is by application only, because I want to make sure that it’s a good fit for both of us.
I want to work with action takers and artists who are serious about growing into a full time profitable business.
If your goal is to make just enough to cover your art supplies, then this is NOT for you.
If you want to grow as an artist and profit from your art this year, the FIRST step is to have a call with me. We'll chat, see if working together is a good fit for you, and answer all of your questions about the program.
Click the button below to apply. Answer a few short questions so I can get to know your situation better, and then schedule a time to chat:
When I first approached Miriam, I seemed to be spinning my wheels and not moving forward. I'd worked hard to create a body of work but was disappointed that I couldn’t create sales to go along with that.
Coaching appealed to me because I could get personal access to Miriam, not just a scripted course. Within a short time of following her advice, I sold a piece of art! It's great to have practical steps to follow. I have a plan and a path to go down.
Although this is a journey and a work in progress, I feel so much more positive because I can see the light.
I'm enjoying the personal touch that Miriam gives to each person and the way she pushes us forward. I would recommend it to anyone serious about selling their art.
~Sue Grilli, Atlanta, Georgia suegrilli.com
Before working with Miriam, I was feeling scattered and not sure where to start. I was all over the place. No focus and no plan. However, I hesitated about signing up for coaching because I wondered if it would fulfill my needs. I decided to join the Artist Incubator program anyway because I admire Miriam’s business sense and her warm direct approach to teaching.
Almost from the start, I felt like there was guidance I could trust and the structure helped me focus plus the group offered extra support. It’s a very structured and yet warm, supportive and safe environment. I feel like I have a solid plan now. The program gave me a template to reach my goals and dreams. I’m still in the early stages but that’s ok. I know I’ll get there. Instead of chasing my tail like I was before I’m showing up and working in a direction.
Miriam's coaching has made all the difference in launching my art career! I feel so blessed to have crossed paths with her! Thank you Miriam for being so inspiring to me and for all your wisdom, tenacity, humor and drive as well as your kind and compassionate heart!
~Tracy Allegro Quincy, MA @tracyallegro on instagram
Yes, you CAN sell more of your art. Yes, there ARE art collectors out there, waiting for you to have the CONFIDENCE to show up and sell.
So...let’s do this together.
"I didn't have any hesitations about signing up for coaching because Schulman seemed to be doing the things with her art that I would also like to do, promote it regularly and selling it on a consistent basis. Before joining the program, I felt hopeless because had no system to market and sell my art. Since I’ve joined, I’ve begun a new series of paintings and making adjustments to my website and marketing efforts to rally around that one singular focus. Essentially, I stepped into my confidence as a Fine Artist and was ready to finally announce to the world that I was working on a series of paintings that could be purchased and collected. My art business looks like a running machine now. Each week I make progress on building my inventory, sharing my story, and gathering people that are interested in what I'm doing. Essentially there's fuel on the fire now.
"It feels empowering, like I'm actually shining my light out into the world and taking people on the journey of creativity. We all deserve a little bit of magic and now I'm helping to bring that into the world. The Artist Incubator exceeded my expectations because Miriam actually cares about helping people. She genuinely gets excited to help people get out of their own way and move forward with their dream to make a living as an artist. She's genuine and down to Earth which is important. Working with artists can be a delicate operation that requires sensitivity. Although she's aware of that she helps you move past your self-imposed roadblocks with a tough-love approach which only a trusted friend can deliver. She walks that line and it's effective. I'm on fire right now because I know what it takes to make this career happen and it's liberating." ~Peter Bragino, bragino.com