For years, artists have asked to take me to coffee or pick my brains!
They saw me and others effortlessly selling our work - making it look so easy...and you wonder, why can’t I do that too? And if you’re feeling like you’re spinning your wheels, confused about what to do next and what you actually NEED to make it all work.
I get it.
But the truth is there’s NEVER been a better time to sell art on your own, outside of the traditional gallery system.
You see, the art world “gatekeepers” who used to decide what was “worthy” of being featured are being pushed aside by the internet. Now anyone with a laptop and a dream can make a thriving living from their art.
That’s so groundbreaking that I want to say it again:
ANYONE can make a thriving living from their art. (without having to move to NYC, become insta-famous, or spend a fortune on ads!)
So...why are some artists still struggling?
For many artists who want to turn their art into a thriving business…
It can be overwhelming and confusing to cut through all the noise and discover what really works.
There are endless business courses, gurus to follow, tech tools to choose from, and tons of conflicting voices about what you “really need” to be successful.
And I see so many artists who get STUCK because they have a myriad of other self-sabotaging thoughts and what they don’t realize is that there are just 5 things that you DO need to build a thriving art business. (read on, we'll get there in a moment)
I’ve coached dozens of artists who all came in believing one or more of these myths and to be perfectly honest, I believed them all at one time too.
Hi, I'm Miriam Schulman and back in the 90’s you’d find me at the World Trade Center in my Ann Taylor suits. I loved the income and lifestyle but felt disconnected to my life purpose. So when 911 happened, I knew that I couldn’t go back to that world.
Yet, I still didn’t believe that I could make a full time living from art. At first, I painted on the side and taught Pilates at New York Sports Club. While working for the gym, I was introduced to selling strategies that the club wanted me to use to sell personal training packages.
It was then that I had my "aha moment" and realized that these time tested selling strategies could be used to sell anything.
That’s when I noticed that the difference between starving artists and successful artists is that successful artists plan for profit. That’s why I created The "Passion to Profit" planning framework to help artists develop their businesses - so that they can have the time and freedom to create art and do what they love.
Let's work together to build your email subscriber list, attract high end commissions, and get MORE of your work into the world.
Not only will you overcome overwhelm but you'll gain practical strategies and a clear way forward for implementing them.
Plus, you’ll get a backstage pass to how I run my 6-figure art business. Learn what really works to sell your art and fill your art classes from an artist who's actually doing it.
"Research. Planning. Dreaming. Who knew you needed to nurture your inner nerd to grow as an artist? At least, that has been the case for me...and I am leaning into it!"
~Dawn Trimble, Atlanta, GA dawnmtrimbleart.com
The five foundations of your thriving art business include:
The Production Plan:
Consistently build a body of work. Just because you’re marketing your art doesn’t mean you should sacrifice sacred studio time. You CAN have both!
The Prospecting Plan:
Build a list of people who want what you've got, and are prepared to pay for top dollar. Building a list of collectors who love you and your art is easier than you think. (without expensive or complicated advertising)
The Profit Plan:
This is one of the biggest sticking points for artists at all stages of their business (myself included). The key to raising your prices is to communicate with confidence, (even when you don’t feel it), and I’ll show you how to “price for profit” at premium prices.
The Promotion Plan:
Now that you have a collector base, this is the step-by-step plan to turn them into repeat collectors and raving fans who will tell their friends about you. When you develop a sales and marketing plan, you’ll know exactly what to say so that your ideal collectors joyfully whip out their credit cards for your art.
The Productivity Plan:
How to get more done (with more focus) in less time. I’ll give you the exact processes and tools to quickly get organized and stop spinning! Plus, with a few quick handy time management techniques, everything will move faster. Imagine going from standing at the sink for hours to getting a dishwasher for the first time!
The Artist Incubator Mastermind experience isn't about piling more on your plate or procrasti-learning — this about taking inspired action and doing the right things that will actually make a huge difference to help you easily sell more art.
I'm taking up to 14 people by application to coach for a full year.
You'll get 3 private group calls per month. Tuesdays at 5:00 pm ET for up to 2 hours per call.
As a full mastermind member, you’re guaranteed a "hot seat" in the group format every week plus you'll get 6 more 1-1 calls throughout the year, and unlimited email support.
That means me helping you wherever and whenever you need help: Your messaging and positioning, your copy, your creative flow, your business strategy, your emails, working with commissions, pricing your art, building your email list, setting boundaries, managing client expectations, or selling online classes or anything else I’m qualified to talk about.
noun position in a mastermind group when you get to ask for exactly what you need to move your business or yourself forward. You could be asking a specific question, asking for advice about a problem you're facing, getting help with a decision you're facing, or wanting feedback and ideas on changes you want to make. The Hot Seat is where mastermind group magic happens.
I’ve been in several masterminds' hot-seat rounds over the years. First of all, I LOVE THEM. They’re my favorite thing to participate in, as facilitator or as hot-seat-ee.
I’ve found that, often, I learn even more from hearing solutions to other people’s questions and struggles than from my own time in the hot seat.
While I listen, ideas for my own business or creative output start firing like crazy.
Also, I end up refining my own question, and get more value out of my time in the hot seat than I would have from booking a whole hour of private time with the same mentor.
Finally, in a setting like this, you get to see the genius of the other people in the group. And, by that equation, they see yours.
Fruitful, profitable connections come out of these things.
» 12 months of inspirational and practical strategy lessons where we'll dig into what's working now in the world of selling art and focus on how you can implement these strategies — PLUS time for every artist to get their time in the "hot seat." You'll get 3 of these every month.
These sessions will empower you to remove the dreaded “I’m not ready yet” from your vocabulary.
» Peer support and accountability through the private Facebook group
» Monthly Mindset group coaching sessions with certified life coach Shaun Roney to help you slay your mindset monsters and stay focused on the successful art business you're working to build.
» UNLIMITED email support from me
» Private Coaching: Six 30-minute 1-on-1 calls to be scheduled at your convenience during the 12 months period.
» Additional monthly live “Ask Me Anything” sessions with yours truly — this is your chance to get your questions answered and ultimately, never get stuck again.
» BONUS: "Ask Anna Hour" will give you the chance to get your technical questions about apps and tools answered by SchulmanArt studio assistant Anna. Need help setting Kajabi? Mailchimp? Leadpages? We've got you covered.
» Free Lifetime access to Print Apprenticeship, my spotlight course that teaches you how to photograph your art, create and sell prints.
» GUEST EXPERT COACHING: My rockstar friends come to the group to teach you things. We've had presentations from my most popular podcast guests on how to pitch to the press, write your stellar copy and craft your Instagram profile.
» BONUS (only if safe) The Inspiration Place Retreat
Fingers crossed—if travel and "in-person" exists within the year, it'll happen in New York City. I have my eye on the fall. If we have to do it virtually, rest assured I'll find a way to conjure up that in-person chemistry.
Hey. We all know that when it comes to learning art, our students want pre-recorded videos.
So that’s why I’ve created this training series to support Artist Incubator members who teach online art classes. You’ll learn how to master the “Art of Teaching Art” through pre-recorded videos.
Teaching this way is truly the path to having a course that you can sell over and over again that can be accessed from all over the world, without YOU being chained to Zoom calls or livestreams all the time. (#freedom!)
After creating literally hundreds of videos for my online art classes, I’ve developed a unique system for filming and editing videos so that they’re both compelling and instructional....And I’ll break it down for you in this training so you can skip the learning curve and create your own amazing online class!
*For qualified applicants who join the Artist Incubator program by the end of this month!
"Your strategy worked like magic. I passed 500 subscribers. In TWO weeks."
~Simone Sloan, San Diego, CA thevintagenib.com
Professional Artist + Art Business Coach
Laser focused coaching on the "Passion to Profit Framework" You' get hot seat coaching from yours truly every week, 1-1 sessions plus UNLIMITED email support.
Certified Life Coach
Tune in for Mindset Calls to let go of limiting self-beliefs. You'll get at least one group mindset call per month.
Operations and Studio Manager
Hand holding for your tech questions for running your art business. Need help setting up something techy? We've got you covered.
Before working with Miriam, I was feeling scattered and not sure where to start. Almost from the start, I felt like there was the guidance I could trust and the structure helped me focus plus the group offered extra support. It’s a very structured and yet warm, supportive, and safe environment. I feel like I have a solid plan now. The Artist Incubator program gave me a template to reach my goals and dreams.
Miriam's coaching has made all the difference in launching my art career!
~Tracy Allegro Quincy, MA @tracyallegro on Instagram
Working with me is by application only, because I want to make sure that it’s a good fit for both of us.
I want to work with action takers and artists who are serious about growing into a full-time profitable business.
If your goal is to make just enough to cover your art supplies, then this is NOT for you.
If you want to grow as an artist and profit from your art this year, the FIRST step is to have a call with me so I can learn about YOUR goals, YOUR struggles, and your art business. Then I can help you map out the steps you need to take to take your art business from so-so to sustainable.
Based on what we talk about, if I believe you're a good fit for the program (and only if you're a good fit) we'll talk more about my Artist Incubator Mastermind program or other ways of working with me.
Click the button below to apply. Answer a few short questions so I can get to know your situation better, and then schedule a time to chat:
"Miriam Schulman is an exceptionally talented artist with a completely brilliant business mind. Every time she has ever given me marketing advice (or any advice, really), and I've been smart enough to listen to her, I've always gotten amazing results. She's able to think outside of the box while simultaneously getting right to the heart of the matter. When Miriam talks, I listen!"
~Jen Lehner, Digital Marketing Strategist - jenlehner.com
Yes, you CAN sell more of your art. Yes, there ARE art collectors out there, waiting for you to have the CONFIDENCE to show up and sell.
So...let’s do this together.
You'll know what you really need to create a sustainable art business and grow no matter what the circumstance.