THE INSPIRATION PLACE PODCAST
Miriam Schulman: People who are marketers telling our stories. We really need to dig into our personal stories, especially given all this AI stuff. Not only do you have to do that because people need that human connection, but this is also where things have evolved to that people really crave that.
Speaker 2:: It’s The Inspiration Place podcast with artist Miriam Schulman. Welcome to the The Inspiration Place podcast, an art world insider podcast for artists by an artist, where each week we go behind the scenes to uncover the perspiration and inspiration behind the art. And now your host, Miriam Schulman.
Miriam Schulman: Well, hey there, my friend. Welcome back to the Inspiration Place podcast. I’m your host Miriam Schulman, author of Artpreneur and your guide to building a thriving art business while staying true to your creative soul. And I’m so excited to excited to share today’s episode with you because I’m joined by the lovely and very smart Jen Laner, a marketing genius who always knows how to stay ahead of the curve when it comes to tech trends and tools for creative entrepreneurs like you. Now, before we dive in, I wanted to let you know that today’s podcast episode is an abbreviated version of our conversation. But don’t worry, you can catch the full uncut Kvetch and Kvell on my YouTube channel. We talked about so much, including a lot of juicy behind the scenes banter. And if you don’t want to miss a second of it when you’re done listening here, or instead of listening here, you can head over to the link in the show notes to watch the full version on YouTube. Now here’s what you’re going to get out of tuning in today. Jen and I are diving into the tools, strategies, and shifts you need to make to stay competitive in today’s rapidly changing social media slash AI landscape. Now, whether it’s AI, social media, or new ways to connect with your audience, we’re going to show you how to embrace the latest without losing your authentic, creative edge. By the end of this episode, you’re going to walk away with actionable tips to future proof your creative business and amplify your visibility. All right, let’s get started. I’m the host of The Inspiration Place podcast, and today I’m joined by the lovely Jen and also very smart.
Miriam Schulman: We always say lovely when it’s a. We never say the very handsome when it’s a guy.
Jen Lehner: Oh, well, lovely doesn’t mean pretty.
Miriam Schulman: No, but I mean, like, commenting on the looks rather than.
Jen Lehner: You’re right.
Miriam Schulman: — the very muscular. You would never say that. Like if you were a guy, I would never say welcome. The very handsome. I mean, like, right, right. Very.
Jen Lehner: The very beautiful. Miriam Schulman.
Miriam Schulman: Exactly.
Jen Lehner: Right. Okay. Today I’m joined by Jen Lehner:. How are you?
Jen Lehner: I’m great, I really am. I’m. I’m just looking forward to the rest and relaxation that is just around the corner once we finish this week. And I’m just coming back from a live event that was very successful.
Miriam Schulman: Did you know that mocha is the color of the year?
Jen Lehner: I do because I saw you posted on social and you were so excited because like, your paint is mocha, your couch is mocha. Something’s mocha in your life.
Miriam Schulman: Everything’s mocha I love mocha. My lipstick’s mocha. Yeah. What lipstick do you have on? Which one?
Jen Lehner: Oh, I’m in love with this. It’s Bahama brown. It is by. I don’t even know the company.
Miriam Schulman: Well, since we look very much alike.
Jen Lehner: Brown. Bobby. Brown.
Miriam Schulman: Okay, I have a Kvetch. Okay. Courtesy of Addy. So when she does our transcripts using Sonix. Sonix cannot distinguish between my voice and your voice.
Jen Lehner: Oh
Miriam Schulman: Because all Jewish people sound the same. I don’t know. I mean, so you have a southern accent? I have a New York accent. I don’t understand what the confusion is.
Jen Lehner: It doesn’t show you like. Speaker one. Speaker two.
Miriam Schulman: No. Why can’t Sonix distinguish between our voice? What happens?
Addy Avecilla: All right. There are placeholders where it says. Speaker one. Speaker two. And so whenever I use your transcript with Miriam, I usually will in general whenever I use tonics for transcripts, I changed the speaker one to the corresponding name. And so whenever I change, let’s say the first line is said by Miriam. So I’m naturally I’m just going to say I’m just going to edit the name to Miriam Schulman. It’s going to edit the whole thing, even your lines to Miriam Schulman.
Miriam Schulman: So not with anybody else though, just with mine. Because we are one, we are one. So anyway, so it’s the lipstick looks good on you. It’ll look good on me. Pretty much. All right. Thank you Addy.
Jen Lehner: Thanks, Addy.
Miriam Schulman: Okay. That was an unplanned thing, but I have to tell you what I do. Every Monday with my team, we do Kvetch and Kvell.
Jen Lehner: Oh, I love that.
Miriam Schulman: Yeah, and it’s super fun. They really come up with really cute things. I don’t know what you have planned for me, but I have some planned things. So first of all, I have a major Kvell. So I’ve been asking my team about what they use the different robots for, and Anna had very specific things that she says. Well, Claude, she felt, was best for writing emails because she felt it sounded more human. I don’t actually use Claude. But you do.
Jen Lehner: Claude is the bomb. She’s exactly right. He’s more conversational. He’s like, you’re really smart, best friend.
Miriam Schulman: Okay. And she said she occasionally uses to write copy, but she likes ChatGPT better for generating ideas, being creative and analyzing data. So ChatGPT more general and Claude more specific. And then I also am now using perplexity a lot.
Jen Lehner: It’s great. And now perplexity also does shopping. And so the way that Google Lens does. And on that note, also great for coupon codes. So I was at Staples for this event. I had to get a lot of things printed, and when I was in line, I googled a coupon for Staples and nothing came up. And honey didn’t give me any staple in any coupons and any of those. I have another one for Capital One, no coupons. I went to perplexity $50 off. Just right there on the spot. I got $50 off, so keep that in mind.
Miriam Schulman: I like to use perplexity for things like this. Like if I can’t remember the name of a movie, or if I can’t remember the name of a painting or an artist, I can describe it to perplexity. And it can pretty much.
Jen Lehner: Oh that’s great.
Miriam Schulman: Yeah. And that was Anna’s idea, by the way. So that was that was super cool. So perplexity is like definitely in my rotation. I don’t use Claude, but maybe I should. But maybe this is because I like my own writing. So if ChatGPT gives me the ideas, I pretty much can do my own writing. I don’t know, is that
Jen Lehner: Well, I can show you a couple of things with Claude that will blow your mind in a second. I can tell you, like my other Kvell. Okay. And I have another Kvetch.
Miriam Schulman: We can go as long as you want.
Jen Lehner: Okay, so. Kvell. In Judaism. If you have fun at someone else’s simcha, that means celebration, Right or event right, we can just fill in the word event. It’s considered a mitzvah, a good deed, like it’s your obligation. So you would never go to a party and sit in the corner and act like a bored person, even if you’re miserable, right? If it’s too hot in there, if it’s too cold, if the food isn’t to your liking, you smile and you dance and you have a good time. That is what you do. And at my event, I still have.
Miriam Schulman: Are we doing a Kvetch or Kvell right now?
Jen Lehner: Kvell.
Miriam Schulman: Okay. I was worried you were going to tell me about somebody who sat in the corner like a sourpuss.
Jen Lehner: No. Nobody sat. No. It was. I’m still got the warm, glowy feeling because people just rally and people step up. Every single person just had such a good time, you know? And there were a couple of people that were working through some of their own stuff and a couple that didn’t feel good. You know, they had their own cold coming on and stuff, but everybody just like showed up in that way. And it’s it’s like so appreciative. And it’s like when you’re, it’s like when you’re in the audience and there’s a speaker and you’re the one that’s leaning in and you’re just nodding your head and you’re smiling and you’re engaging with the speaker. The speaker sees that it’s such a good deed to do that for people, you know. So we have to remember to show up like that, too. You know, like seeing them show up like that for me reminds me I want to do more of that, too.
Miriam Schulman: Well, you’re really good at live events and you’re an Enneagram seven, so you’re like the adventure lover. So no surprise there.
Jen Lehner: Okay, I didn’t know that I was.
Miriam Schulman: That you didn’t know you were. That you knew you were that Enneagram seven. You knew that, right?
Jen Lehner: It went right out of my head. If I knew it, I didn’t know that.
Miriam Schulman: Yeah, I don’t even know what it means. The test. We took the test. I’m an eight. Which means I like to argue a lot, which is not so good. Well, that’s why I can argue. I can have an argument in an empty apartment.
Jen Lehner: You question, you question, you research. I’m not, you know, you’re not a sheep. You’re not just going to take somebody’s word for it.
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Miriam Schulman: This program gives you access to personalized coaching, accountability pods, and a library of resources to guide you step by step towards achieving your goals. Don’t let another year go by wondering what if. Doors are open this week only, and I’d love to help you transform your passion into a profitable business. Head on over to SchulmanArt.com/Incubator to learn more and join today! Let’s make 2025 the year your art gets the spotlight it deserves. And now let’s get back to the show.
Miriam Schulman: Wall Street Journal why everyone is now watching podcasts on YouTube. Did you know this? Did you know that YouTube gets more listens or watches whatever we’re calling them than iTunes?
Jen Lehner: Amazing.
Miriam Schulman: It is. Yeah. So this is not just an important part of my strategy for 2025. This is the main strategy. You know everything. That’s why we’re here broadcasting live on YouTube. Every single podcast is going on YouTube. Every single one.
Jen Lehner: Love it.
Miriam Schulman: And the other thing that we found out from our friend Matt Brown, who is on your podcast, do you know the episode number? So we can link to it in the show notes? No, I will I will look it up. You know, Addy will look it up and let me know. So I hired an email deliverability guy and to analyze why my open rates and my click rates are so garbage. And there was one spike in our open rates where things were being delivered to the main inbox rather than the promo tab.
Miriam Schulman: And he was like, why do you think this email landed here? I said, all I know exactly why that was the email we sent out that had a link to our YouTube video.
Jen Lehner: And it got more opens. You’re saying?
Miriam Schulman: It was it was put into the inbox rather than the promo tab. Why? Because Gmail, yes. Is Google owns YouTube,
Jen Lehner: Right.
Miriam Schulman: Oh, I make money when you send traffic to YouTube.
Jen Lehner: So when you send an email with your podcast episode for the week, you’re now linking it to YouTube?
Miriam Schulman: Well, we put in all the links like, here’s how you can listen, here’s how you can read the transcript. And now we’re also saying, here’s how you can watch it because we’re trying to get we were having putting podcast episodes as YouTube videos on delay, like maybe a couple months later if we wanted to, we would put it on. Now it’s like they are all coming at the same time. So this one actually the YouTube video is. So if you’re listening to this as a podcast, as audio, we are on this is already on YouTube. And the ones that I do solo, my team is editing it and releasing it on time with everything.
Jen Lehner: Amazing.
Miriam Schulman: Essential email deliverability strategies with Matt Brown, so we will link that in the show notes.
Jen Lehner: Thank you, thank you.
Miriam Schulman: The other thing that I just want to share, that’s marketing news worthy front that I learned from Matt Brown since this will help the listeners. One thing that my audience has been complaining about is like their open rates have dropped significantly. And I said, no, no, no, it’s just the reporting has dropped. I don’t know if you knew this, Matt. You may have talked to him before this happened, but iOS, they changed it from. It used to be that we didn’t know if somebody truly opened the email from every device. Like they would count machine opens and now it’s more of a true count. So if your open rates have suddenly dropped, it’s not that your open rates have dropped, it’s just that the reporting is now more accurate.
Jen Lehner: What’s working in marketing? I do have two things to show you because you and I love to geek out on AI.
Miriam Schulman: We do.
Jen Lehner: So this is an example that I did, but it is a real client. And I said this to Claude. Okay, I have a client who sells an online course that teaches people how to be virtual assistants. I was thinking it would be cool if she created some sort of calculator as part of her launch material, but calculator for what? Like what makes sense? And I was just too lazy to think it through. You know what I mean? So, yeah, this is Claude on the left, and Claude now has this thing.
Jen Lehner: It’s where it does work for you in the screen, and you can watch it doing its work. But basically this calculator that you’re looking at actually works. So it created this calculator. So basically I can’t do it because it’s a static slide. But if I slide those little bars it’s a working calculator. And you’ll notice to the top right hand corner it says code. So if I click on that code literally it’s just copy and paste and you just stick it into whatever your software is, we use Kajabi. And here’s a like a little video showing you like working with the calculator that Claude created. And it’s showing you how we pasted that code onto a landing page.
Miriam Schulman: In Kajabi?.
Jen Lehner: In Kajabi. But you could do it on any landing page.
Miriam Schulman: Wait wait wait, we are totally doing this because we have this very convoluted spreadsheet that I teach my clients how to price 2D art with. And what we can do is now code it and put it into kajabi for my clients.
Miriam Schulman: Addy, are you listening? You gotta like, asterisk this moment and send it to Anna, because Anna will totally geek out and have so much fun doing this.
Jen Lehner: It’s just amazing. We’re going to do a calculator too. We’re going to do lots of calculators because we’re the same. We have spreadsheets and all the things.
Miriam Schulman: Nobody wants to use a spreadsheet. And it’s so hard to use a spreadsheet. And they just want to click buttons.
Jen Lehner: Yeah. And this is so fun. You just like. And what was amazing was the thinking that Claude did to come up with it. Like, you know, I didn’t go into the reasoning. It gave me all the reasoning here. I’m not going to talk through it, but it’s brilliant. And I wouldn’t change a thing about this calculator.
Miriam Schulman: But ChatGPT could do this too, right?
Jen Lehner: Because, uh, yeah, it could give you the code for that. But the difference is it doesn’t give you that preview on the right where Claude is. I mean, because we’re moving into Agentic AI, right? Like where? Like this year. This whole year has been all about large language models and to some degree, you know, some automations. But now we’re moving into Agentic, where you just literally will tell the AI like, this is my goal, and then you will be able to watch it, and this is what you could do on Claude, I think it’s called Claude computer model or something. But you can watch and see it work through all the steps. So it’ll say, oh, you know, you can see it. Open up a browser like Firefox and then type in the research and then maybe need to go to LinkedIn depending on what the task is. But then you’ll see it get blocked at LinkedIn because you have to log in.
Jen Lehner: So it’ll say never mind, and it’ll try to go to Google to find what it needs. And it basically it’s not just super transactional in that way. It actually you tell it the goal, it plans its course for trying to achieve the goal. And it does the thing and it’s amazing. So that’s kind of where we’re headed. That’s what 2025 is going to be all about.
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Miriam Schulman: Again, that’s SchulmanArt.com/Incubator. And now let’s get back to the The Inspiration Place. Okay. There’s a comedian I follow. Modi. He’s the one I sent you links to. Yeah. Which, by the way, this is a little side Kvetch. I bought tickets to see him tomorrow night, and I forgot all about it. And now I can’t find the tickets. Like I spent almost an hour last night looking. Oh, no. Yeah. So I’m just going to call them because I do have the receipt in my.
Jen Lehner: Oh, you’re good then.
Miriam Schulman: But I don’t have tickets. I don’t have I don’t I don’t have the emails. I don’t have seat numbers I don’t. Anyway, I’ll figure it out. So he was in an interview where he was talking about how comedy has evolved. And the reason why this is important is because the way we tell stories as people who are marketers, as artists talking about our art has evolved. So he was talking about how comedy has evolved from it used to be, you know, like a rabbi and a priest walked into a bar, right? It was a joke with a setup like this guy and that guy, like, you know, the joke and the punchline. And then comedy evolved to I walked into a bar and then comedy evolved to, well, you know, my wife. So it got more and more personal. And that is the way, as people who are marketers telling our stories, we really need to dig into our personal stories, especially given all this AI stuff, because AI is going to give you, you know, the priest and the rabbi walked into a bar like this generic setup, but nobody can tell that first person narrative story.
Miriam Schulman: That’s your own personal experience. But you. And if you want to rise above, not only do you have to do that because people need that human connection, but this is also where things have evolved to that people really crave that. What do you think of that, Jen?
Jen Lehner: Yeah, I think it’s right. But what here’s what’s interesting okay. I mean, I do think like the more the more digitized things. And this has always been the case so far anyway, the more we appreciate the analog. Right? And so so I think that’s true. But here’s what’s so interesting to me is even with that, AI can help us so, so much.
Miriam Schulman: Thousand percent in fact.
Jen Lehner: And this is my new favorite thing. And I showed you how like putting in the Donald Miller book and notebook LM and. Yeah, right.
Miriam Schulman: So notebook LM is our fourth favorite tool. So we’ve we’re going to say what our five four tools are. It’s we have Claude ChatGPT perplexity notebook LM okay. Yeah. Trying to keep track.
Jen Lehner: Yeah. And it is it’s just it’s a beautiful thing, this notebook lm and there’s even been changes this week that are really, really cool. But whether it’s notebook LM or a folder, because ChatGPT now has project folders or wherever you want to put it, you can let’s say you read a book that is all about how to tell your personal story, like the best way to to mine your own to create a memoir. To what? Whatever, but to pull the story out of you. There’s a million different frameworks, right? Right. You get a framework that you really like. You pop that into one of your language models of choice. Then the prompt is, then I want you to interview me based on this framework to pull out my best stories. Right. And and like, you know, and then and so now like, yeah, there’s your stories. I could never create those. They’re unique to your life experiences, but it’s going to help you pull out the best ones and just help you get more detail and, and make it more interesting and relatable and whatever else you tell it. So I do think that is so important and, you know, story. I mean, we’ve learned like story is just never, ever going to go away. We as human beings. Right. Like in the hieroglyphics we were telling stories.
Miriam Schulman: So I mean, this is what we were doing in the caves. In the caves. Yeah, yeah. Which, by the way, they have, like, female handprints. That was women who were making those cave drawings just saying. Oh, can you just help me for a minute, though?
Jen Lehner: Um, yeah. But I also have to tell you one more AI thing. Okay. What am I gonna do?
Miriam Schulman: This is an AI thing. I don’t. I didn’t know that ChatGPT has folders. Can you, like, help me on the left? Well, we’re going to do it right now. I’m going to share my whole window. Just because I’m. I never can figure out how to do this. Okay, so here we are. Can you see ChatGPT? Can you see that?
Jen Lehner: Yeah. Okay. On the left. Projects.
Miriam Schulman: All right. So can I put, like. So do you see, I have all my clients. I have a different thread for them where I help them do things.
Jen Lehner: Click on the three dots, but don’t open it up on the right up.
Miriam Schulman: Well, can I, like make a client folder? Oh, okay.
Jen Lehner: Click the three dots. I get the platforms confused. I thought it had a move button, but you can’t.
Miriam Schulman: Well, should I make a project called clients? And then can I put them all in there?
Jen Lehner: Well. Let’s see. Okay. Yeah, maybe that’s why it didn’t show up in the three dots. Okay. Now go.
Miriam Schulman: Now, where is it? Oh, there it is. Okay. So now can I do the right.
Jen Lehner: You can add instructions for the project. Add to project. Oh, wait.
Miriam Schulman: It obeyed my drag and drop, which is even better. Look at that. Okay. Okay, so these are all my inner circle clients, and we do a very detailed messaging session together where okay, I’m going to stop sharing my screen and I’m going to go back here so I can just talk. Okay. So we do a very detailed messaging session using chat GPT, where it’s kind of like we describe the art in detail. We describe what we think the ideal client is in detail. And then it’s a why this? Why now? And also dig into their values so that their values are incorporated. And that’s the hardest part for them to do. So even with ChatGPT like, you know, it’s kind of like a Lamborghini, but you need a really good driver. Do you agree with that? With all this stuff? I mean, that’s why they need people like us. It’s like, if you don’t know how to drive a Lamborghini, you’re going to get into a serious accident. Yes.
Jen Lehner: It’s a good thing that I’ve practiced in my Lamborghini. So that’s right.
Miriam Schulman: Although there’s this guy who seriously has a Lamborghini. He’s so annoying. I’m not going to say the name. This is definitely a Kvetch that wasn’t planned. He invited me to come on his podcast, but it really was the top of his funnel because his whole business is booking people on podcasts. And he was so aggressive and he keeps texting me, you didn’t book, you didn’t book.
Miriam Schulman: And then I booked and then I and then I canceled. And then it was like so aggressive and so annoying and was like, no, this is not who I want on my team.
Jen Lehner: I have another thing for you. I am just another AI use case because I could talk all day. I just think it’s so fun because we’re only limited by our imagination with this stuff. But what we have done is two things. One, I sort of feel like everybody should be creating libraries of their own content and putting it in your your LLM of choice so that you can engage with stuff that you’ve done before and ask it questions and bridge gaps and come up with new ideas. So that’s a definite like first use case scenario for everybody that’s just getting started using it in their business. The second thing is to put all of your SOPs into an LLM. So we actually put it into. We’ve done two things. We’ve created our own GPT.
Miriam Schulman: Pause I just want to make sure everyone knows the language you’re using. Llm stands for large language model, which is what ChatGPT and Claude is. Okay, Continue.
Jen Lehner: Sop standard operating procedures. Thank you. So and when I say this isn’t like fancy, it’s just like if you have a certain way you like your art to be cataloged in your computer or the files saved, or the way that you send an email, if you have a certain way you like to, you know what you want your signature to look like.
Jen Lehner: Whatever thing you do in your business on a regular basis, you want to make sure that you’re capturing that and then putting it into like, I love it in notebook LM putting it in a notebook, or we created a special GPT or own GPT. Either way, now anybody like if you want to sell your business or you hire a new person, which might be a more likely scenario, bring someone on board or you get hit by a bus. You know, someone could come in and just say, how does Miriam schedule her Amazon live streams? And then it will just spit it out. Or you can just, you know, it’s it’s an easier way of searching for stuff than just throwing it in your Google Drive. So I love that use case scenario.
Miriam Schulman: You ready? Yeah. Okay. All right. So the first product that I have linked is because of my photo shoot. I bought a bunch of stuff in teal because it’s my brand colors. And I got these beautiful coffee mugs. Are they cute?
Jen Lehner: Oh, they’re really cute. They look like Fiesta brand. I love them.
Miriam Schulman: Yeah. And they also come in your favorite color in mocha. They come in white, they come in black, and they come in like that taupe color, which is really pretty.
Jen Lehner: I love those.
Miriam Schulman: I got this the right size. Is it the same color? Blue on the inside? It looks kind of green from here. Okay. No it is it is the same. It’s just because I’m actually drinking coffee. Yeah. Really comes in a set of four.
Jen Lehner: And the thing next to that is the best self journal 13 week productivity journal. I do my planning on a, you know, 12 week year. I haven’t gotten it yet, but it looked really great and I can’t remember who influenced me on that one, but it was I wouldn’t have bought it if I didn’t trust the person. Those the five pack notebooks. I’m always buying these. Like when I’m host events and I get custom stickers and put on them. So these were like, oh, good idea, because they’re white. You can put your stickers on them. And these were I buy them all the time, but these were particularly good. And they were even cheaper because they were they they did a great Black Friday sale, but in a pack of five for 26 bucks, I mean, that’s such a deal. And they come with a pen and they’ve got the the shrink wrap on them and the pages inside are really nice. So everybody loves those. So I, I’m almost done with this planner. And I do have a brand new one.
Miriam Schulman: The same exact one for 2025. I love that part. Would you like my stickers? Are you? Yes. I just love the way you do your. I took your class before I really even knew you that well to do that journaling class because I love well, I do all my now I just, I do all my journaling inside my the planner itself Off. So it like all becomes one thing. And I have a word for the year. For 2025. My word of the year is peace. Oh, I love that. That’s a great word. The other thing that we linked up in the carousel is the Brendan Bouchard planner that is a daily planner, and I do use both. So I was telling my inner circle people about it. And actually I have one here, so it doesn’t have the days in it, which is kind of nice if you don’t use it every day, you don’t feel like you’re wasting. You don’t feel guilty if you skip days, but there’s a lot of really good prompts in it. And I actually use the prompts, and I pull this out when I’m having a very unfocused day and I really need to drill down and get a lot done. And it forces me to focus like on a more granular level on what needs to get done for the day, but also a more global level. You choose a choose a word for the day you think about, like who needs you for the day? That kind of stuff.
Miriam Schulman: And they also have evening prompts as well. I don’t use the evening prompts as much as I use the morning mindset prompts. So of course we have the book Artpreneur linked up. If you haven’t gotten your chance to read it yet. And if you have and you haven’t left an honest review on Amazon, we do have a free gift for you. It’s the 52 Art Journal prompts. If you leave an honest review of Artpreneur. By the way, we totally lost Jen. I don’t know what happened to her, so maybe she will come back. We also have linked up the Artpreneur workbook and that has been revised. This is the second edition that is linked up for you. So we do have 52 art journal prompts for people who leave honest reviews on Amazon. You can go directly by going SchulmanArt.com/Amazon. That will take you directly to the book. And if you’ve already purchased it there, you can leave a review and it will be a verified review. If you bought it someplace else. You can sometimes still leave a review on Amazon. They don’t always let you, but sometimes they do. Either way, it does not have to be verified. You can screenshot the review and email it to Miriam at TheInspirationPlace.net, and we will send you 52 art journal prompts as well as the book bonus package if you haven’t gotten that already.
Miriam Schulman: So all right, John, do you have any last things to say to. We have like a few minutes left. We can keep talking. I don’t really need to say goodbye.
Jen Lehner: I hate saying goodbye.
Miriam Schulman: I know the only thing on my list is to figure out how to get those tickets I lost.
Jen Lehner: Yeah, well, you do need to do that, like, ASAP.
Miriam Schulman: I know, and then I have to buy my daughter in law a Hanukkah gift. Oh.
Jen Lehner: What are you going to get?
Miriam Schulman: I want to get her a head scarf from Johnny Was. It’s like, do you know the brand Johnny was?
Jen Lehner: Oh, of course.
Miriam Schulman: Yeah. So they make these beautiful scarves, and because she’s orthodox, she wears a lot of scarves. And then I was thinking, if they have any earrings, like dangling earrings in the store, I’ll get something to match the earrings of that scarf. Like a double thing. Yeah, because my daughter’s leaving to go there on Sunday and I can put it in her suitcase.
Jen Lehner: So, speaking of scarves, and I didn’t know. I did not know that Johnny was did scarves. But did you watch that clip on Hermes on 60 Minutes on Sunday?
Miriam Schulman: No, this is a kvetch or kvell? What’s going on?
Jen Lehner: Oh that’s cool. Like. Oh, it was just that they showed the craftsmen making the bags. And literally it could take one of these guys or gals, like 30 hours. Oh, and it was like the interviewer was like, you know, people accuse you of you of gaming your customers and creating this sort of fake scarcity, because people, you know, even if you have $1 billion, you cannot just walk into Hermes and get a Birkin. You have to make an appointment to kind of make an appointment, and then it might take five years for you to get it. Now, on the resale market, you can, you know. But he was like, no, that is not the case because she she was like, if I go to Mercedes and they tell me it’s going to be three years for a car, they would go out of business. And he goes, yeah, because you’re talking about an industrial manufacturing situation. He’s like, we’re craftsmen. And he was showing the people who will have a career with Hermes for their entire life, working in this beautiful place in the south of France. And it’s so beautiful. And they master the saddle stitch because Hermes started with making horse saddles. And so that famous stitch, you know, that that they have on the Kelly bag especially, it’s really prominent. They were showing someone do that and oh my gosh, it’s like an acrobatic feat. They have to hold this thing between their thighs. And then she, she was saying, I have to have the the interviewer was trying to do it and she said I have to have the hands of a heart surgeon and basically the thighs of a wrestler, you know, because she’s she was having to do like this, very complicated at the same time, loop through and then squeezing her legs to hold it in place.
Jen Lehner: It was like insane. Yeah. But it gave me, I guess, an appreciation that in this, in this day and age, you know, again, like and and no, no wonder that when you buy an Hermes bag it is truly people collect them like art because they are immediately an investment. They immediately increase in value because the more digital we get, the more we appreciate the craftsmanship.
Miriam Schulman: And the million dollar question is, or the $30,000 question is, are you going in a bag?
Jen Lehner: Am I getting one? Yeah, yeah, I am going to get one, damn it, before I die. And by the way, he. Mr. Hermes says.
Miriam Schulman: Hermes. Okay. Yeah.
Jen Lehner: No, because I never knew. I was always like I wasn’t sure. Why do we say the S? I took Spanish in high school.
Miriam Schulman: Like Portia and Portia. Right. I also parse and parva. Which do you say? Parve. Parve. Carve. What do you say? I say parve, but for a while I was saying parva. I don’t know why. I think my grandmother was saying that. It’s parva. It’s parva. Another. Another quick Kvell.
Jen Lehner: Yeah. Most of your most of your audience is women, right?
Miriam Schulman: Yes, but a good percentage are men. And I also have two men in my inner circle. So out of my whatever it is, 12 clients in inner circle right now, and I run it as two groups rather than one big group because they get more attention that way. So that’s 20% are men.
Jen Lehner: Well, they could use this too, because As they can tell their wives about it. But master class, first of all, their friends. If they’re not married. Yes. Thank you. We’re not gay or gay or whatever. No. They’re female, the females in their life. So, master class, they have a brand new menopause class. And it’s got, you know, Jen Gunter and all the all the menopause people in menopause class. It’s hosted by Holly. What? You need one? Of course I do. Let me tell you, October 1st, all of a sudden I had symptoms. I’m 56 years old, never had a symptom in my life. And it was like, oh, like a freight train. That happened to me when I turned 50. It was like the switch. Oh my God. And because I had a hysterectomy when I was 40, like, I don’t have a uterus. Oh, right. Right. So often I was like, oh, that’s what the hot flash is like. I’d wake up in a pool of sweat. I don’t, I am waking up really hot.
Jen Lehner: I mean, I wake up hot, I don’t sweat, but whatever. I’m getting all the symptoms. And it’s so funny because I’ve learned so much. And then I have this group chat with my college girlfriends that goes on all day, every day. And I’ve been talking a lot about menopause. And finally, my friend Carol was like, I have been telling you for ten years that I’m burning up, and all of a sudden you come into the chat like, have y’all heard about this menopause thing? She’s like, she’s like, shut up already. You know, she’s like, we know about it, you know? But I’m like, it’s like it’s new for me. So anyway. But it really, really is good even if you’ve already been through it. It was really well done. Honestly, Masterclass is worth the investment. And you get you get two seats. So like you get one like you it’s a buy one. They’ve always done that around the holiday time. So it’s a buy one get one. And the classes on there are really really top notch. There is no one that does better online education in my opinion.
Miriam Schulman: Okay. All right. So do we have any last words for the listeners watchers before we call this complete? Whatever this is, however you’re consuming your podcast content, whether you are. Oh my God. And why is it as growing up, it’s just a big joke. It’s menopause.
Miriam Schulman: MEANopause? How come I’ve never heard of MEANopause before?
Jen Lehner: I love that you’re so right. It was just a joke. And I used to, you know, laugh at my mom. No. Yeah, right. It’s like.
Miriam Schulman: Okay. By the way, Kelly Wiler, I hope I’m pronouncing that right. We’re giving you a big shout out. Can you please share your Instagram handle and or your YouTube channel in the chat? And we will give you a big shout out for being the most participating today. Yeah. So there were only one person showing us live. Okay, so we have any last words, Jen? No, I’m all weirded out. I’m weirded out too. Here we go. Okay. It’s. She is on YouTube. Kelly Waller is at Girl up Cycled. Oh, I love it. I can’t wait to check it out. That’s super fun. Channel to watch. Like things, watching things like that. Oh, yes. This is how we hack the Ikea thing, but I would never do it myself. Just like I just like watching other people do it. All right, so that’s it. Thanks everyone for joining us here today. We’ll see you the same time, same place next week. Until then, stay. Wait. What? Kelly! I’m here. I love it. It looks. I love your work. I want that jean jacket. Oh, you got a lot of jean jackets. I might have to beat you to the jean jacket. That sounds like something I want to buy. It’s really, really cute. Nice work. All right, I’m going to end our live, though. Okay. Bye for now, everybody. Bye.
Speaker 2: Thank you for listening to the Inspiration Place podcast. Connect with us on Facebook at Facebook.com/Schulman Art, on Instagram at SchulmanArt and of course, on SchulmanArt.com.
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