THE INSPIRATION PLACE PODCAST
Beth Nydick: Why should people watch you? They’re not going to watch you because you’re a great artist. They’re going to watch you because your art makes them feel something. The story behind it makes them feel something. Once you can understand how you can make the audience care. That’s the first step on really being able to lean into getting visibility and publicity. So it actually works for you.
Speaker 2: It’s the Inspiration Place podcast with artist Miriam Schulman. Welcome to the Inspiration Place podcast. An Art World Insider podcast for artists by an artist, where each week we go behind the scenes to uncover the perspiration and inspiration behind the art. And now your host, Miriam Schulman.
Miriam Schulman: So first of all, for anyone who’s brand new to me, I’m Miriam Schulman and I’m the author of the best selling business book for artists. Artpreneur. I’m so close to the The Inspiration Place podcast, and today I’m joined by Beth Naidich, who is the author of cocktails You want to give the full title? Because I will screw it up.
Beth Nydick: No clean cocktails. Righteous recipes for the modern mixologist.
Miriam Schulman: Very clean mean though.
Beth Nydick: I mean, it meant without chemicals. It’s fully.
Miriam Schulman: But alcohol is a chemical.
Beth Nydick: Yes. Meaning sugar?
Miriam Schulman: Cocktails, sugar. You know, blue Curacao.
Beth Nydick: Simple sirups. Being able to drink your favorite cocktail just with healthier whole ingredients.
Miriam Schulman: And Beth is also the host of Behind the Spotlight. Do you want to tell us what you talked about on that show?
Beth Nydick: It’s really behind, like behind the spotlight, what it’s really like to be a digital entrepreneur, a journalist, a TV producer. We often, you know, we always see the shiny side. And I wanted to have conversations about what it took to get to be an NBC news anchor in New York or what it got to be, you know, having a column in New York Times or what it’s just like to be a life coach, you know, to support our entrepreneurs. What it’s like on the other side, because we get to show the good side. And I wanted to show the underneath.
Miriam Schulman: Amazing. And we’re going to be talking today three strategies to get your art noticed. I hope you have at least three to share.
Beth Nydick: I got 30.
Miriam Schulman: Okay. Good. All right I’m going to cue you up with questions. So this is like on the slide. So it’ll give you like a moment to think about each one. I already got.
Beth Nydick: It. So I don’t know if you know this, but my husband was actually an art history major.
Miriam Schulman: Get out. Yeah, so was I. What’s his favorite era?
Beth Nydick: You know what? I don’t know the answer to that.
Miriam Schulman: Oh, interesting. Okay.
Beth Nydick: Our first date, he took me to the MoMA, and I love Pollock, so he wanted to show me that. Oh, I must have really, really been in love because we spent, like, four hours, and I listened to every single thing he said about every Renaissance Portrait, a picture that there is in the whole museum.
Miriam Schulman: Okay, so after today’s show, you need to ask him what his favorite. I will, I will.
Beth Nydick: I should know, I know his favorite food and all that stuff, but I don’t know.
Miriam Schulman: Yeah, it.
Beth Nydick: Is.
Miriam Schulman: So fun fact my first date with my husband was also at a museum.
Beth Nydick: It’s a good first date.
Miriam Schulman: Yeah, we went to the Metropolitan Museum of Art and there was like an exhibition of Spanish art, like a rothkos. I think it was. I’m not sure if it was Mexican art or I forget exactly. Now. It’s been a long time. Yeah. So. Yeah. And I must have been in love because then he afterwards wanted to show me all his cross country photos. It’s like, oh, these are so interesting.
Beth Nydick: They were really cute. They still are. Your husband’s adorable. I love him, but, you know, they were really cute back then.
Miriam Schulman: They were really cute and, like, not quite a full head of hair, but a lot more hair than he has now.
Beth Nydick: But we look the same. So it’s all.
Miriam Schulman: Good. Well, we look, but not the same. Okay, so you’ve been featured in some pretty big outlets like Oprah, Forbes, The Tonight Show. Like Holy cow. So and you also talk about making potential possible. So now I’m just going to ask you to pick three strategies that you recommend for artists or small business owners to secure high profile media opportunities.
Beth Nydick: The first one is to really have something to say. And it’s not just something. It’s having something really unique. You know, what I say to my private clients is, what is that message deep down in your gut that you’re not telling anybody, but you secretly want the world to know about you because it’s got to be innately who you are, like on the soul level, to be able to really for yourself, to lean into that message. Mine is you can make your own potential possible because everyone has potential, and it’s all about taking whatever your idea is and understanding that it’s just you have to. You can take it as far as you can take it with your mindset, right? It’s an idea and I can take it to a blog post, or I can take it to a New York Times best seller. It’s just how far you want to push it. So when you start with that idea or that something that you’re that you stand for, you can anchor everything else to that and you can be known for that point of view, being a small business owner or an artist, what’s the art? Whatever you’re producing, what’s the point of view and how can you back that up with stories, with inspiration, with education or empowerment for your audience?
Miriam Schulman: And that’s a really great point that you just said at the end. There is unfortunately too many artists. They understand that they need publicity. But then they pitch it and it feels too much like an just an advertisement to buy the art. And I get this. I’m on the receiving end of those pitches. But also as someone who has art as clients sometimes to say, well, what do you think about this? And I said, well, there’s just not enough meat there. Or they have an idea, but it’s so generic that it doesn’t stand out as like, why are you the only person who can talk about this? So they’ll pick something that is too broad, like, well, art is healing, and that’s true. But it’s not enough to say that if, like, thousands of artists could say the same thing. Can you talk a little bit more about how to narrow that down your one thing?
Beth Nydick: It’s exactly what I mean. It’s really narrowing down that focus to what that is. Are you healing trauma? Are you healing childhood trauma? Are you healing physically in a female or in a an email way. Like what is that specific thing? Because when you get publicity, I want you to be able to tell stories to that idea. Why your.
Miriam Schulman: Stories? Right?
Beth Nydick: Oh, feeling stories. I call them stories that when I’m listening to it, I want you to make me cry. I want you to make me feel like I need to be in action. I need to do something, or I hate you. Right? I don’t care what it is, right? I just want you to make me feel something. And if I like you or I don’t like you, I’m still going to remember you, right? Yeah. Like, I might go on Twitter and I wouldn’t, not, I wouldn’t, but like, societal I, you know, I might go online and talk about you because I hated what you said so much. Right. What? You said so much. But having that background story to connect to it so that you can connect to an audience because you’re right, you’re not selling your art. You’re selling the ideas and the ideals behind why you made the piece.
Miriam Schulman: Hey there artists, Are you ready to finally get your art noticed by collectors, galleries and the media? That matters for artists. Back by popular demand, my audience building workshop is happening live on February 13th. And you don’t want to miss this. In this workshop, you’ll be learning tactics for your art to get seen that goes beyond social media. This will help you attract the right collectors, the right audience. Tell your unique story and finally get the recognition that your art deserves. This is your chance to develop a plan that works for you and your artistic goals. Reserve your spot now at SchulmanArt.com/Audience. That’s SchulmanArt.com/Audience. Let’s make 2025 the year your art becomes unforgettable. And I’ll see you there. Now let’s get back to the show. One thing. So I follow this comedian. I don’t know if you’ve heard of him. Modi, have you ever heard of Modi? Modi?
Beth Nydick: I think you told me about him.
Miriam Schulman: And you still haven’t checked him out?
Beth Nydick: No. He’s Israeli.
Miriam Schulman: No, he’s American, but his parents are Israeli. So he’s like, he was he was raised on Long Island. So he was talking about. And the reason I’m bringing this up is he was talking about the evolution of comedy. And I was thinking, oh, but it’s the same thing for us. So he was talking about how the jokes used to be two guys walked into a bar and you would tell jokes that were like that, other people’s stories. And then comedy evolved to I walked into a bar. So it was like this whole setup. And now comedy has evolved to like, well, my wife and I. So it’s like very personal, right? And it’s the same thing in terms of like to get the attention of the people. Even though we’re not talking about a comedian anymore, we’re talking about ourselves and pitching to the media. It still has to be that granular, that personal or people aren’t going to pay attention. Let’s talk about.
Beth Nydick: It as if we’re going to do like a morning news segment, right? Coming from the producers or the show’s point of view, why should people watch you? They’re not going to watch you because you’re a great artist. They’re going to watch you because your art makes them feel something. The story behind it makes them feel something. So when you’re thinking about how you can gain publicity or what your messaging should be, I always say, why should the audience care? Once you can understand how you can make the audience care. That’s the first step on really being able to lean into getting visibility and publicity. So it actually works for you because you get visibility anywhere.
Miriam Schulman: So that’s strategy. Number one is pick stories that are only your stories that make the audience feel something. Yes. Okay, great. Let’s move on to strategy number two.
Beth Nydick: Okay. Number two is really understanding the media landscape and how you can use it for yourself. Right. If I’m an artist, going on local morning TV is probably perfect for me. It’s visual. People can understand who I am. I can maybe get to show some of my art. But I want you to think about the producers point of view, the TV professional’s point of view. They are all about getting their audience to continue watching their show through the commercial, through the tease, through your segments so that their show can make money. That’s what it’s really all about. It’s not about you. It’s about how you are serving their audience. And that can be for social media, for a YouTube show that you’re doing or that you’re on or being on the media. It’s why should people care what you have to say? Why should their audience continue to watch you? Because when I’m as a former producer or when I’m pitching producers, when I’m writing a pitch or reading one, it’s really about, are people going to watch this? Are they going to continue tuning in, and are they going to go find you afterwards? Are they going to write into the show? Are they going to send me a, you know, a message via DM that they really liked the segment with Miriam in it because of x, Y, and Z. So understanding how the audience is going to receive you so that you can be the best guest possible. Too often what I find is people are like so focused on the one segment or getting that one hit. And that’s not what I want for everybody. I want you to get called back. I want you to be able to go every other month and be a part of the show, and be known for being on that show. That’s how you actually turn the visibility into money, into revenue for your business, because you’re becoming quote unquote, known.
Miriam Schulman: Okay, so now I’m going to ask for some personal coaching because this is why we have podcasts. By the way, my listeners, in case you didn’t know. All right. So I’m going to be I have this huge media win that’s happening this year. So when this podcast goes live, I will be in newsstands in this brand new magazine called Creative Women. And it’s like a huge magazine. It’s put out by, you know, A360 publishing is. Okay. So for people who thank you. So for people who don’t know, they I think they put out is it Us Weekly. They put out they put out like a couple of really big magazines. So this is going to have a big circulation. It’s 200,000. It’s going to be newsstands everywhere. So I’m very excited. But I wanted to turn this one feature into maybe like a recurring column or something. Is that what you’re talking about right now is like how to have more of a sticking? Like, what are my first steps for doing that? Do I go back to the the editor and pitch that as an idea.
Beth Nydick: Like, well, the success of that article means how many people are going to read that article by the magazine will give you credibility for being in the magazine And again. So I would love for you to do everything you can to get people to buy it. It’s going to be online also, or just in print.
Miriam Schulman: I’m not sure. It’s definitely a physical magazine. I’m not sure if it’s also going to be online. Okay, so.
Beth Nydick: For a physical.
Miriam Schulman: You’re listening.
Beth Nydick: Right? Everybody go buy I’m going to go buy ten copies. Everybody go buy ten copies so that the circulation is there. Right. So you’re going to promote it. Just like if you’re promoting a launch or a your own when you promote your own book, I want you out there, I guess, the 2 or 3 weeks before it comes out because it’s going to be out soon.
Miriam Schulman: Yeah, it’s going to be out January 10th. And this is actually this podcast is airing in January. We moved you up once we picked the topic, we’re like, this should be in January.
Beth Nydick: I’m so glad.
Miriam Schulman: Okay, so.
Beth Nydick: Your social media, your email marketing, everything you’re doing should be pointing to this magazine coming out before it comes out so that you can get people excited. So the morning it comes out and you say, okay everybody, today’s the day. Go get your copy on the newsstand. Right. It’s like you’re like your army of people out there and then having them talking about it, right? So okay, so.
Miriam Schulman: Let’s brainstorm together. This is all for me by the way again. All right. So if somebody’s out there listening, you pick up this magazine and you take a picture of yourself or the magazine if you don’t want to be on camera, or you can take the picture of the magazine on your easel in front of your art, or in front of your sculpture or whatever it is that your branding is for something it could advertise yourself. Take a picture, tag me in it at Schulman Art s c h u l m a n r t and I will reshare your picture. So that is to my 31 whatever thousand followers I have on Instagram.
Beth Nydick: Exactly. It’s like it’s like a when you when your book came out right, You had like a book launch or a launch squad, right? So launch, launch this article as like a your book’s being launched. Get your get them in action. Right. So it’s not you’re not going to tell them January 5th. You’re going to tell them now to get ready for January 10th so that they can get it. And it can be a part of what their plans are. Right. So from now, you’re going to have an email campaign to get that done. You’re going to have a social media campaign to get that done. And then the sneaky thing that I would do was go back and tell the editor or the writer of the article what you’re doing. You’re like, hey, you know, because maybe we can have a conversation with the magazine, social media, maybe you can go live the morning it comes out with that editor, or the managing editor of the magazine would be even better. And talk about your article that’s going to be in the magazine to support sales, because what the magazine really wants is for you to have more sales of that issue.
Miriam Schulman: Hey artists, are you Tired of feeling burnt out. Invisible. Trying everything you possibly can. And it still doesn’t work. It is time to change all of that. Back by popular demand, my audience building workshop is happening live on February 13th, and you don’t want to miss it. This will show you how to attract the right collectors. Pitch yourself to the media and craft a personal story that truly connects. Plus, you’ll walk away with the tools that you need to stand out without relying on endless hours of social media scrolling. You’ll also be learning cutting edge. I promise to make all of this easier. Spaces are filling up fast, so you don’t want to wait. Head on over to SchulmanArt.com/Audience to grab your seat. That’s Com slash audience. Let’s make 2025 your breakthrough moment and I’ll see you live. On February 13th. And now let’s get back to the show. Is there anything bigger besides just sharing pictures on social media that I can ask my audience to do and incentivize them to do it?
Beth Nydick: You know, you can do there’s a billion things you can do. You know, one of the things that I’ve had clients do before is do a zoom meeting, like a meetup and like a networking meetup. But what you’re talking about is how everyone’s going to go buy the magazine and share it, right, because you want to get people into action. I would go live a lot on your social media talking about it. And then the CTA is, hey, make sure you go buy it. But I would also want you to get the magazine involved, have go live on your platforms, go live on that platforms, be like, hey, can we do a dedicated email to the subscribers of this magazine talking about the articles that are coming out, teasing your article. And that’s what I wanted to get to as well, just to remind you that it’s not talking about what’s in the article, it’s teasing what’s in the article so that I need to go read it, because whatever is in it, I need to understand. So what’s the article about and what’s like a piece we can tease from it?
Miriam Schulman: Okay. And are you asking me that question right now or you’re making that a rhetorical. Oh okay. All right. So yeah, it’s pretty cool. They interviewed me, which I love when journalists do that. Like they actually because a lot of times I don’t know if people know this. A lot of times when you’re in magazines, they make you write the article. Yes. It’s such a bummer. It’s like, it’s such a bummer. Like they send you all these questions and like, you’re writing the whole thing for them with their byline, by the way. And my moms will say, oh, that they did such a good job. It was so well written. You’re like, yes, yes, that was a lot of work too. All right. So they did interview me, which I didn’t have to write it. They just interviewed me. It actually, I don’t know. I don’t want to embarrass this girl. She forgot to record it the first time, which is fine. We’ve all done it. It happens. Yeah. And, uh, so we did it twice. So there’s that good practice.
Beth Nydick: Maybe you thought a little.
Miriam Schulman: That’s right, that’s right, that’s right. But also, I’m glad she was honest about it because like, how many times are we too embarrassed to, like go back to the person and be like, you know, I didn’t actually hit record. And then they took an excerpt from the book. But what I loved about it. So even if you have the book, you definitely want to check out the magazine because they did something really cool. They put pictures, they had photographs, they had people that are none of those that were in my book, actually. So they really created a new way to consume the same content. And I love when that happens.
Beth Nydick: That’s amazing. You know, it just came to me, honestly. And since you’re in New York City, there’s so much local TV. Like, what was what’s the message of the overall article? Or is it really just like a highlight of you?
Miriam Schulman: It’s a little bit of a highlight of me, but the whole point of it, the magazine is called Creative Women, and the reason they wanted this book in their inaugural issue is because I was very intentional when I wrote this book of recentering women in the book and in the art world. So it’s not that men are excluded from this book because it was very inclusive for some people who are not used to reading a book where men and women are centered equally, it may feel like it’s a book for women like that. Some of my one star reviews just say, well, she mentioned she’s a woman. I was like, really? Like. And men don’t mention they’re men when they write books. I mean, like, come on, like, come on. So but it recenters women and I made a very intentional point throughout the book of being inclusive. Race, religion, gender, sexual orientation where people live in the world throughout. So that was something that they felt was aligned with what they wanted to do with their magazine as well. Like Recentering What Women Make Empowering Women, and the actual excerpt they chose was one of my favorite chapters in the book is Embracing Your Inner Weirdo. So really, how to step into your message, which is what we’re talking about, like how to own your own message and really make it personal.
Beth Nydick: So it makes me think about how you can you can really lean into your inner weirdo in 2025. Like, that’s the pitch. I would probably write to a New York one. Wpix like, there’s plenty of shows in New York, but the kicker is that you’re it’s the inaugural issue, right? And you’re not from the magazine, so why not try to see if you if you can get a TV spot between now and January 10th? You have a month and they need people every day. And everyone leaves the city over Christmas, so they might have a spot open for somebody you might know. Or I can help you with that, but it gives you that opportunity to talk about your book, talk about what’s coming up, but also be that voice for being your, your, your inner weirdo. But it’s being an outer weirdo, really. And what those things are you can do for 2025. And thinking about how you connect your media to what you’re doing, to what your products are for the first quarter of 25, that could be your focus is talking about how you enact that inner weirdo so that you can present that to the world. Because as an artist, you might feel at a place like there’s so many layers there.
Miriam Schulman: Yeah, to.
Beth Nydick: Set yourself up for being you and who you innately really are in 2025, that I would try to secure or earn yourself some media that talks to the same thing that you’re talking about in the article.
Miriam Schulman: I just want the audience to know that I am so scared of that idea of going on a TV show. I’m like, oh my God, are you kidding me? Like, people think I’m so extroverted because I do this podcast thing, but I don’t have to leave my house.
Beth Nydick: I know, but it’s down the street. It’s not that far from you.
Miriam Schulman: It’s true. Right? Yeah, but do they have all the beauty filters? Like.
Beth Nydick: Like no makeup and your own hair? We have we have people, you know, and and I, I love that I love that you admit that. And, you know, TV’s like I always I want to be on live TV every day, like, that’s my thing. So it’s always my go to. But an alternative is to get on more video podcasts and talk about it that way.
Miriam Schulman: Right. I think I should step outside my comfort zone. Maybe this is the one scary thing that I’m going to do in 25.
Beth Nydick: I would love you to.
Miriam Schulman: Get on TV. Thank you.
Beth Nydick: I think you’ll get addicted. It’s such a dopamine hit. It’s so exciting. And it doesn’t feel like. Where have you ever been? In a TV studio?
Miriam Schulman: Not since I was, like, in the third grade, like I was. I was on TV in the third grade. There was like this local show where I won a unicycle, but then my mom didn’t want me to have a unicycle. So we asked like, you know, like you win it and you go to the bike store. And I said, can we get a regular bike instead? But I didn’t know how to ride that either. I had I was seriously accident prone when I was that age. But yeah, that was the last time.
Beth Nydick: Being in a TV studio doesn’t feel like you’re being on TV. Right. It’s a small studio. It’s freezing. It’s just a camera. It’s very nice anchors. You’re sitting down. It’s like you’re having a conversation. You kind of forget that millions of people are watching.
Miriam Schulman: Okay?
Beth Nydick: Because it’s just like a nice environment. You know what the questions are going to be asked. You already have your answers ready because you practiced. And it’s just like having a conversation with a couple friends. That’s the way that I teach my clients to feel about being on TV, because that’s the way that I feel about it, and that’s the way that I’m able to go and make cocktails or be on TV or be on be on national TV. There’s no difference between being on local or national, but either way, I like to have a runway up to whatever media I want to really highlight. Using other media like when I I’m going to be launching again in February, all of January is going to be me being on different podcasts and YouTube and being on TV. So that’s one. Exactly. So that my audience is ready for when I have the big thing come out, like they’re watching me create that for themselves and for for you. I think that being able to bring your audience along because you are that weirdo and showing them really shaking in my boots, I got five minutes, you know, whatever that story is, will just adhere them to you even more and support you even more in what you’re trying to accomplish.
Miriam Schulman: Okay, so here is the next question then. Many creatives struggle with feeling ready for media exposure. Sure.
Beth Nydick: Yeah.
Miriam Schulman: What steps should they take to be ready to be in the spotlight?
Beth Nydick: Well, number one is having somebody that’s not shaking in their boots to go with you, right? Have somebody who can be your hype person to make you feel comfortable. Where I think wearing clothes that make you feel great, that make you feel comfortable. But honestly, Miriam, it’s a mindset. It’s to decide if this is what I want to be doing. I want to be in the media and then taking that scared inner child away. And I always think about it this way, and this is what I tell my clients. Like, if you’re in action, if you’re doing the stuff, then there’s not a lot of room for you to be nervous, right? If you booked it already and you’re it’s coming up. There’s a there’s that old. I don’t know if it’s a cliche, but saying like nervousness and being anxious is the same as being excited. Yeah. So it’s really a mindset like, this is not me being on your show. I’m so grateful because I adore you and we’re actually friends and all that kind of stuff. Or I could be wracked with nerves and sweating and being really uncomfortable, but I’ve decided the way that it’s going to work out for me. So I think mindset is number one. The next one is really understanding what your authority is, how you position yourself. And you’re like, okay, I am X and you’re really steadfast in that. Then speaking to that topic is easy. And again, you’ve already practiced that.
Miriam Schulman: Yeah. You know.
Beth Nydick: Understanding how this is going to work for your business. You’re like, well, I’m going to go on this platform and then I’m going to promote it, and then people are going to see it, and they’ll have more people on my email list so that I can create the freedom that I want for my life. Like, really take it all the way down to where it gets into your bank account because it’s for a reason. It’s not ego. It’s not to, you know, make yourself feel better. This is a business tool that you should be using because this gives you free traffic and free marketing. You know, ads cost a lot of money. We can use our video right? This interview as a traffic booster, as a incentive to send to our audience to go get more answers for what we’re talking about. And the last one is really telling everybody about it, because when you tell everybody about it, you can’t back out, right? Like when I go on TV, you don’t think I wake up and I’ve done this for years. You don’t think I wake up that morning and I’m like, how can I get out of this? Or five minutes before I’m on air? Like, I literally am, like, so nauseous. And because I’m a real person and I still get that way, but I’m just so excited to be able to spread my message to a bigger audience than I’ve ever been able to, or say something different, or say something interesting new. Because I know that my voice and what I have to say, and I know you as you as well, makes an impact on people’s lives. And when I can inspire them, empower them, educate them, and empower them to be in action. That’s where I’m using my talents the best.
Miriam Schulman: I love this. Okay, so here is something that I think you’re going to like. Collaboration plays a key role in your approach to increasing visibility. And we’ve already talked about this already. We’ve talked a little bit about this already, but can you share another example of how collaboration can be a game changer for someone looking to build their authority and their audience?
Beth Nydick: To me, collaboration means like go hang out with your friends, right? So if you haven’t done this, I’m going to do it. From this point of view, I hear from a lot of people will I want to get on shows or I want to get more visible? Great. How do you plan on doing that? Well, I don’t really know. And my first reaction to that is like, who do you know that has a platform that is already talking to your ideal client? Go ask them if you can be on their show, right? Make a list of people who you’re friends with and that has that ideal client, and go ask them to collaborate with you. Hey, if I come on your podcast, will you do an Insta live with me? Will you go on LinkedIn live or what? Are we on YouTube and everything else that we’re on, right. Hey, will you be on my platform, do a swap, do a collaboration, send emails to each other’s audience about your opt in. It’s really leaning into the relationships that you feel safe in to then create those collaborations. Because I always say it this way if you can talk to your ideal audience, no matter which way it is, that’s a win for you, and that person’s audience is going to feel great about them because they’re bringing somebody of value to their attention.
Miriam Schulman: Okay, I feel like you gave way more than three strategies, but do we need to like, give them one more thing.
Beth Nydick: Have something to say, understand how the media works and how it can work for you, and then you have to actually do it. Yeah, that’s the third one is actually being in action. And I’m going to go back to what I said before. If you are actually doing the work, there’s not time, room or space in your brain for you to freak out about it, right? It’s focused on the work. It’s focused on what you’re going to do and how it’s going to affect people. Because I so often I be I’m able I get the opportunity to go on to the New York shows and make zero proof cocktails because I can’t. I don’t drink anymore. I know that somebody watching feels awkward at a party, and they didn’t know that. There’s zero proof spirits out there, and now they can go to a party and have a cocktail or, you know, a zero proof cocktail and feel a part of the celebration. I know if I’m going to affect what I’m going to educate one person, they’re going to feel better about their holiday season. So I’m not focused on how am I going to do and what’s going to happen. I’m really focused because you have to be focused on how the audience is going to feel and what they’re going to going to do for so many reasons. Like we said, they’re going to go find you on your Instagram and get into your funnel. The producer is going to invite you back because the audience loves you so much. That’s the focus. And then you can let go of all of the anxiety and the nervousness.
Miriam Schulman: Beautiful. All right. So if you have a goal, this is the commercial part of this episode okay. So if you want to thrive in 2025, I would love to invite you to join me for my goal setting workshop. You can map out your entire year of art promotions. Go to SchulmanArt.com/Goals. This is what is happening in that we’re going to do closing ceremonies for 2024. We’ll be integrating past, present, and future selves. We’ll do the promotional planning so you’ll have everything mapped out for each quarter. We’re going to talk about what bold moves you can take in 2025. 25, you’ll be coached through your obstacles that may be preventing you from success and will be creating power sentences. So time’s a ticking. January is just around the corner. Depending on when you’re listening to this or when the podcast comes out and you want to be ready for this year. Again, that’s SchulmanArt.com/Goals. All right. Beth, do you have any last words for whoever is consuming this content? Listeners, watchers, people, what are your last words?
Beth Nydick: I’m like, I always have words. I want everyone to focus on 20, 25, how they’re leveraging and amplifying what they’re doing for visibility. Because what we’ve been talking about and what I think the focus and the message out there, which I think is totally wrong, is that it’s just about getting the media and not about what you do with it. You know, it’s amazing to get a feature, but if you’re not going to leverage it and use it for use it for your business. And I believe it’s mostly a waste of time. So let’s not just get as much media as we can. Let’s get media that works for our business. And then that we can use and amplify. And what I mean by that is you’re going to be in this article in January. That doesn’t mean in February that you’re not going to talk about it again in March and April and May. I want you to continue talking about it because it’s a credibility piece. And if those listening, you’re not in an article or a podcast appearance, an Insta live, a LinkedIn live. So often what happens is people go on platforms and they share it in their story once.
Miriam Schulman: Yeah.
Beth Nydick: Instead of continuing to share it in their feed, my audience will get a email when this comes out. I did a story yesterday. I’ll do a little video after we’re on talking, you know, before we get off talking about it. But I want everyone to focus on how you’re actually going to continue to tell people about it versus let it sit there in your Google Drive or put the logo on your website and then have nothing ever to happen with it.
Beth Nydick: Okay, it’s a travesty.
Beth Nydick: We’re not going to let that happen anymore.
Miriam Schulman: All right.
Miriam Schulman: Thank you so much for joining me here today. If you liked what Beth had to say, don’t forget that she also has a podcast. It’s called Behind the Spotlight. So you can go drink from that Kool-Aid. And if you’re ready to hear more, and thank you so much for joining me here today. I will see you the same time, same place next week. Until then, stay inspired. Bye for now.
Speaker 2: Thank you for listening to the Inspiration Place podcast. Connect with us on Facebook at Facebook.com/Schulman Art, on Instagram at SchulmanArt and of course, on SchulmanArt.com.
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