THE INSPIRATION PLACE PODCAST
Miriam Schulman:
Well, hey there, art lover. This is Miriam Schulman, chief inspiration officer, and your host. Welcome to The Inspiration Place podcast. This is episode number 134, and I’m so grateful that you’re here. Today we have a very inspiring guest that I am so excited to welcome. And through her journey, you’re going to discover that you’re not alone in your self-doubt, that you can’t get there from here. And we’re also going to talk about at least three tips, practical things that you can start doing right now to make your dreams real. Today’s guest is an architect and interior designer turned fine artist. After years of working in corporate design firms, she began looking for less stressful, more meaningful ways to express herself. She was naturally drawn to the patience and reflections that watercolor offered. A layoff last April due to COVID gave her the courage to pursue her true passion. She also joined the Artist Incubator program in June 2020, and she’s here today to share her transformational journey. Please welcome to The Inspiration Place, Dawn Trimble. Hi, Dawn. Welcome to the show.
Dawn Trimble:
Hello. Thank you for having me. I’m so excited.
Miriam Schulman:
All right. So we’re going to do something a little different. Usually I’m diving right into strategies and tactics and I don’t care where people grew up and all that stuff, but today’s just the opposite. Well, when I first started this podcast, I went to a convention called Podcast Movement, where all these podcasters gather, and that was before I started the podcast, but I knew what kind of podcasts I wanted to create. And every time I met somebody and I said, “What kind of podcast do you do?” And they said, “I interview entrepreneurs about their journey.” Every single one. I was like, “Oh, okay, that’s really original. That’s not what my podcast is going to be about.” But you are an exception, which is why you’re here today. I think you are so inspirational. I tell everybody about your success. I’m so happy that you’re here today.
Dawn Trimble:
Oh, I’m happy to be here.
Miriam Schulman:
Should we take you back to April or should we take you back even before April of last year? Should we take you back before that?
Dawn Trimble:
I think it started before April. After April is when I met up with you. But before then I was doing shameful things with my art. So that was before April.
Miriam Schulman:
But you were working full-time, right?
Dawn Trimble:
Yes. I was working full-time in interior design. I had done that on and off. I have two children. So in between being a mother, and honestly, I was a stay at home mother for the majority of the time, and then once they got old enough to go to school, I was thinking, okay, what do I want to do? I was always excited and passionate about design, but once I would get into the offices, these corporate offices, and sitting behind a desk and clicking a mouse, all creativity would just drain out of me. And so I just began thinking of what else could I do to express myself creatively. And that’s when watercolor kind of came into the picture. I started that, honestly, at the beginning of 2018 just painting these little five by sevens.
Miriam Schulman:
Record scratch moment. Did you go to art school?
Dawn Trimble:
No.
Miriam Schulman:
Okay. And you just started painting less than three years ago. Is that what I just heard?
Dawn Trimble:
Yes.
Miriam Schulman:
Okay.
Dawn Trimble:
We would do it some in architecture school. I mean, there are some overlaps, but no, I was not trained as a fine artist.
Miriam Schulman:
Okay. All right. That’s really good to know. All right. So you started painting on the side. And when you started painting back in 2018, were you selling art from the beginning or did you just… You were just painting to relax.
Dawn Trimble:
I was painting to relax and I would post it on Instagram. And I have a love for writing, and so I would write something along with it and what my thoughts were. And I felt like it started to resonate. And I think within a month, someone reached out to me and said, “Hey, can you do a show?” And I’m like, “What is that?” I didn’t know what they were talking about. It started from there, but I kept it pretty small. Because again, it was just me trying to relieve stress and just to find a happy place.
Miriam Schulman:
Okay. So you did do a show [crosstalk 00:05:42]?
Dawn Trimble:
I did. It was at a local college, along with some other artists. I think what was my first… or maybe my first aha in that space, meaning the mental space that I was in, was that there were more established artists there. And it was almost as if I didn’t see my artwork the way others did. I just did it. And I think sometimes that’s how we are. We don’t see the gifts that we bring. We sort of take them for granted a little bit.
Miriam Schulman:
Yes, yes.
Dawn Trimble:
And so I started to pay attention to that and that sort of planted a seed of, wow, I really enjoy this. Maybe I could do this. And as quickly as it came into my head, it kind of went out the other side and I just continued to kind of paint small. But within that entire year, 2018, I would have popups at West Elm. I was invited to another art show. And so I started to think about taking it seriously, but then I was of the mind of, well, I didn’t go to art school.
Miriam Schulman:
Yeah. And I just want to be clear as well, because the way you’re saying it now, it sounds like, oh, she was an overnight success.
Dawn Trimble:
No.
Miriam Schulman:
Yeah. How much were you selling your paintings for in 2018?
Dawn Trimble:
Don’t fall out of your chair. I was selling my-
Miriam Schulman:
I’ll close my eyes.
Dawn Trimble:
Yeah. I was selling my five by sevens for $25. And I would be so excited when I would get a sale. I would be like over the moon when I would get a sale. Yeah. Yeah. I mean, because it was a side a side gig and you know…
Miriam Schulman:
Okay. I’ve never told you or anybody else this and certainly not in the air. When I first started selling on eBay, I was selling my life drawings with an opening bid of 9.99, as in 9 dollars and 99 cents. And then I would get excited when it would bid up to like $25.
Dawn Trimble:
Yeah, you don’t know. You don’t.
Miriam Schulman:
It was just like, “Oh, okay. Somebody’s paying for this.”
Dawn Trimble:
Yeah, yeah, yeah.
Miriam Schulman:
I’m not on eBay anymore.
Dawn Trimble:
Right. No, but I think that is part of it. We don’t acknowledge what we have. And so I think we just want to know, does this resonate with anyone? And you kind of slowly stick your toe out into the water.
Miriam Schulman:
Yeah. The problem is that when you start there, you can’t get there from here. It’s not like if you’re asking $25, somebody’s going to come to you and say, “I would like to pay you $400 for that painting.”
Dawn Trimble:
A similar thing happened to me when I was in a West Elm pop-up. A woman came and she was so excited. It was my very first pop-up and she was so excited. She was looking at all of the artwork. And I even look back at it now and I’m like, this was okay, because it came from an honest place, and the expression was there. And she asked me, “Is this under 200?” And she hadn’t turned it over. It was for, I think, 45 because it was twice as big as the five by seven. So it was 45. And I was thinking, would she ever have been willing to pay 200? It just blew my mind. It blew my mind.
Miriam Schulman:
2020 is when you lost your job, and you started working in the Artist Incubator in June of 2020.
Dawn Trimble:
Yes.
Miriam Schulman:
In 2019, how much did you make from your art? I already know the answer, so you can’t change the answer.
Dawn Trimble:
You cannot change the answer. In 2019, I made about $300.
Miriam Schulman:
That’s not $300 a week. That was for the year.
Dawn Trimble:
Yes.
Miriam Schulman:
Because when she’s saying, “I was in West Elm and I was doing this and I was doing that,” it’s like people get a different picture of what was possible for you. What was really holding you back?
Dawn Trimble:
In all of 2019, I was working full-time. I so loved the painting space that I was in, meaning what it gave me, how I felt, how people responded, even the $25 sales, those were… It was mine and I was creating something. So all of 2019, I worked full-time because I thought, I don’t know if I could ever do this. And I continued to paint all the way through 2019. I started to see my followers gain. I started to see more engagement. I continued to paint. I think at the end of 2019, I began thinking I need to do something different. Meaning going to work, sitting behind a desk every day and being stressed and drained was just not the life that I saw for myself.
Miriam Schulman:
So you already had put that thought out into the universe.
Dawn Trimble:
Yeah. I did.
Miriam Schulman:
I’m glad to hear that actually. So when you were laid off in April-
Dawn Trimble:
I was happy.
Miriam Schulman:
Yeah. Okay.
Dawn Trimble:
I was happy. I shut the computer and I finished my bag of Cheetos and I went outside and played with my kids. It was-
Miriam Schulman:
Nice.
Dawn Trimble:
I mean, it’s unnerving. I don’t want to downplay that, but there was a joy. There was a joy there because at that moment [crosstalk 00:10:49].
Miriam Schulman:
You got severance package too, right? Yeah?
Dawn Trimble:
Yes. I had a feeling, and especially with COVID, I think with all of the devastation that 2020 brought, that was an opportunity for me to stay inside, see what could happen with the art. I think 2020 was the year that I began to see this could be possible as a full-time gig.
Miriam Schulman:
So April you were laid off. May, you were still asking $25 for your artwork, right?
Dawn Trimble:
I had moved it up. I had moved it up.
Miriam Schulman:
Oh, okay. To?
Dawn Trimble:
Because I had been laid off. So I think it was… I had moved it, I think, probably up to $40.
Miriam Schulman:
Okay. You didn’t actually reach out to me. You weren’t looking for a business coach, right?
Dawn Trimble:
No, no.
Miriam Schulman:
I found you.
Dawn Trimble:
Yes.
Miriam Schulman:
So I reached out to some artists I know. I was looking for people who were talented, who I thought I could help. And I reached out to you and I remember you said something to about that when I reached out. What did you think when I reached out to you?
Dawn Trimble:
You never know what it is. You don’t know like, what is this? Is this a scam? And then I went on your website and then I listened to the podcast. And then I was like, “Oh, she’s legit.” And then I reached out to the friend who recommended me and she had great things to say. And so, because I had already thought of, “I want to see what I can do with this,” at the end of 2019, before I was laid off, I took that as just a sign from God. I was like, “Let’s do it.” I mean, because I was laid off in April and you contacted me in June. So to me it was a no-brainer. I jumped in, full on. I drank the Kool-Aid. I was going to do whatever I needed to do.
Miriam Schulman:
Yeah. I actually told Dawn that I would fire her as a client if she didn’t come to the meetings. Do you remember that?
Dawn Trimble:
Yeah, yeah.
Miriam Schulman:
You’re really good. You came to everything, which it made a huge difference. So I have clients who come and they don’t come to everything and they don’t come to Shaun’s calls, and they don’t book their one-on-ones with me. And it’s really sad because I can’t help them if they don’t show up.
Dawn Trimble:
Well, no. And you get so much. I mean, even if you don’t have anything to say, because there were some times when I had a lot to say, I had a lot of questions. But then there’s sometimes when you’re just listening to the other artists. And there’s so much gain from listening to their wins, their struggles, because it reminds you that, oh, we’re all on this process together. It’s a constant reminder. It works on a continuum, even if you don’t have anything to say.
Miriam Schulman:
Yeah, I had that exact experience myself today. So I also pay a coach and join a mastermind. And I get there early. He calls on me first. And I was like, “I don’t know what to ask.” And by the end of the call, somebody else had basically opened herself up, made herself vulnerable and shared her messy parts. And I was like, wow, those are all the messy parts of myself that I don’t even like to look at. And that’s what I see happening a lot in these group calls, whether it’s the mastermind I belong to, or the one I run, is sometimes there is something you don’t even recognize is a problem because you don’t even want to look there.
Dawn Trimble:
Yeah. Yep. I mean, for me, and I’ve said this to you and to Shaun, for me, it was never about the art. I think for other artists, it may, but for me it was listening and hearing other artists, hear the struggle, but then hearing you and Shaun give us permission to move forward anyway, to do it anyway, to do it scared. I mean, that was the big thing for me. It was a returning to myself, because based on what I had been through with working and relationship, and I needed to remember what my voice was. And I think painting gave me that. Painting allowed that to happen. And so healing came through the painting, but then it also, working with you and with Shaun, it allowed me to know that you already have what you need to do inside of you, but are you brave enough to show it? Are you brave enough to put it out?
Miriam Schulman:
So Shaun Roney is a certified life coach who also coaches inside the Artist Incubator. I do some confidence building. I feel it’s baked in throughout the program. But I like to focus primarily on strategy and then have these dedicated sessions so that Shaun can really help unpack those thoughts that are not helpful, that are getting in the way. And she uses Brooke Castillo’s work from the Life Coach School to do that. And I’m very happy to have Shaun as part of the program. Let’s talk a little bit about your work with Shaun, because some of the topics that you worked with her, you really had a huge transformation. One of the things I saw you really blossom and grow, both as an artist and a business person and a person… Because by the way, having your own business is the best self-development work you will ever do.
Dawn Trimble:
Oh, absolutely.
Miriam Schulman:
In addition to just raising your existing prices, what I really had encouraged Dawn to do was to paint larger and take up more space and be more visible so that she could really command those premium prices.
Dawn Trimble:
It was hard to imagine. It was scary. It was hard because I hadn’t done it before. As a mother with young children, you devote your time to that, and then a relationship and work, and you lose your voice. And so how are you going to paint large if you don’t know what your voice is? What will you be painting? And so the work that I did with Shaun and with you allowed me to remember that. And then I think the confidence started to come each week. Because it wasn’t that I was painting a ton. I released my first collection under the Artist Incubator. It did great. And I slowly started to move up. And the audience was always there. I think that’s the funny thing. We think that the audience isn’t there. The audience was always there.
Miriam Schulman:
They were waiting for you to show up.
Dawn Trimble:
Exactly. They’re waiting for me to believe that I belong in this space and can take up this space, and this is what I have to offer. I think it is that self-development and that inner transformation that you do when you finally do say, “Why not me? Why not?” And it doesn’t come from an arrogant or a cocky way. It comes from knowing who God says you are and operating from that position. And when I started to switch and do that, everything seemed to fall into place. Painting larger was no longer as daunting as I originally thought. I made a lot of ugly paintings along the way, but I think you have to do that in order to get to the good stuff.
Miriam Schulman:
Hey, by the way, I wanted to make sure that you knew that I do have room inside the Artist Incubator this year. If you’re lacking a solid strategy or a winning mindset or both, and you’re disappointed with your current art sales, I can show you what to do and I can help you. So if you’ve been listening to this podcast and you found these tips helpful, maybe it’s time to take the next logical step and work with me on a deeper level. The program is for professional and emerging artists. If you’re ready to invest in your art career and join this dynamic community, go to schulmanart.com/ B-I-Z as in biz to apply now. Now back to the show.
I think what’s so important about joining a program like mine or somebody else’s, it doesn’t have to be my program, is surrounding yourself with people who believe in what you’re doing. I would love, Dawn if you don’t mind, to share the advice your sister gave you when you were launching your collection.
Dawn Trimble:
You remember that. Oh my gosh.
Miriam Schulman:
Of course I do. I’m glad you do. I’m glad you didn’t say, “What are you talking about?”
Dawn Trimble:
Yeah. No, no, no, I remember. It was my first collection. It was Resilient Landscapes. And I always try to take this picture of all of the art that I’ve done together and kind of post it on Instagram. And so I had taken the picture. I was getting ready to launch. I was doing the final pricing. I felt like I was having a meltdown. I felt like I was having a meltdown because nothing, nothing was $25. I called her and I said, “I have all this art, but I’m afraid to put the prices on it.” And she said, “Well, what did your coach say?” And I said, “Well, she told me what the prices should be.” She said, “Well, do what your coach says. Don’t listen to me, because I would have you selling them like two for $30,” which she did and which I did.
Miriam Schulman:
Yeah. I remember the advice that she gave you was offer them two for one, buy one, get one free.
Dawn Trimble:
Right, exactly. Yeah, she did. She did. That was my sister’s lovely advice. And then when she started to see differences in the way that I was even showing up on Instagram, then she kind of switched. She was like, “Don’t listen to me. Listen to what your coach said. Listen to what your coach said.” I could even see a transformation from my very first post all the way up until what I’m doing now. And that’s just a span of, what, a little under three years? When I started to believe that I belonged in this space, the way that I came to my work was more intentional. Every little step, even those mistakes, even when I had that meltdown, it was sort of confirmation that the space that we’re in, the six months, it was sort of do what you’re learning. Put it to test and just see.
And here’s the other crazy thing. I remember talking to Shaun the week before I launched and I just told her, I said, “I’m really scared.” She’s like, “Okay, let’s talk about that. What are you scared of?” I said, “Well, what if nothing sells?” And she says, “Okay, that’s a possibility. How do you feel about that?” When I was able to say, and even get to that moment in the conversation, “I’m still proud of what I did, even if nothing sells,” that was just sort of it. It’s sort of like you have those little aha steps, and that was another one. And she said, “Okay, then nothing can sell. But as long as you feel proud about the art and you’re not attaching it to how it does…” I mean, of course we want our art to sell. Of course. I was proud of what I had put together. And it did sell.
Miriam Schulman:
Was that the October launch?
Dawn Trimble:
That was, yeah.
Miriam Schulman:
Okay.
Dawn Trimble:
That was the one that I did with you, Resilient Landscapes.
Miriam Schulman:
What were your numbers for that launch?
Dawn Trimble:
I think it was 5,000 in two months.
Miriam Schulman:
A six-week period of time.
Dawn Trimble:
Six weeks, yeah.
Miriam Schulman:
So it was slightly over a month.
Dawn Trimble:
And so when I heard that number, I was like, “Okay, this is a real number.” And then I thought it was a fluke. And I was like, “I’m going to keep painting. I’m going to see what happens.” And then after I left, after my time was up in the Artist Incubator, I continued to do what I was doing. And then my next launch, which had even larger pieces, it was a larger collection. I think I had 45 pieces. And then I had two large pieces. And here’s the crazy thing. Before I even listed the pieces, I would always post on Instagram and I would have people contacting me. “When is this coming? I want to sign up. I want to make sure I don’t miss it.” It blew me away that they, they were so excited to get it, and they were thanking me for sharing my art.
Miriam Schulman:
They were thanking you for adding their name to your email list.
Dawn Trimble:
They were.
Miriam Schulman:
So they would have the opportunity to get it as soon as it was released.
Dawn Trimble:
Yes, it was pretty astounding to me.
Miriam Schulman:
Okay. So let’s share the February 2021.
Dawn Trimble:
So my results in February 2021, I think in-
Miriam Schulman:
Oh gosh.
Dawn Trimble:
In two days it was 8,000. Here’s the crazy thing on the day that I launched, I was a little bit late because I was having trouble with my website had glitched and I was trying to get these last pieces listed. I think I told everyone that the launch is at 2:00, so everybody who was on the list that were interested in a piece, I had about four emails. “Did I miss it? What happened? Is it gone?”
Miriam Schulman:
That’s crazy.
Dawn Trimble:
And I said, “No, I’m late. I’m late. I’m sorry. I’m sorry.” I sent out my email list. It’s live. I made sure everything was okay. And then it was just… It blew me away. It blew me away.
Miriam Schulman:
Crazy. I’m so proud of you. That is fantastic. One of the things that made a big difference with this in the February launch was because you were painting larger. So now we’re no longer the $25 painter. Tell everyone how much your largest painting sold for.
Dawn Trimble:
Two 20 by 40s, and they were for 1,400 each. Those were the first to go. I sat there probably for a couple of days. What do I do? What do I do? What do I do? What do I do?
Miriam Schulman:
Were you afraid something bad was going to happen because you had [crosstalk 00:24:13]?
Dawn Trimble:
That seemed so unreal to me. It seemed unreal. And I know that’s not a ton of money. It’s not. But for someone who is wanting to do this and to share their art and to make a living out of it, that was pretty big. I literally probably sat there dumbfounded for about 24 hours. And then I thought, I’m going to print all the orders out, and then I’m going to organize it, and then I’ll send them their art
Miriam Schulman:
Before we wrap up, there’s one last thing I wanted to share that I know made a big difference in your journey. That was the way you kept asking. You kept asking. I mean, you got into Atlanta Homes Magazine. That’s a big deal. You got into the Swan House. You got into… Is it Framebridge?
Dawn Trimble:
Framebridge, yeah.
Miriam Schulman:
The Framebridge showroom. I would like you to share a little bit about what you would say to yourself to make those calls and reach out for those opportunities.
Dawn Trimble:
Do something every single day, no matter how small, no matter how seemingly insignificant. I saw where I wanted to go. I said, “Well, let me just go for it. The worst they can say is no.” I think people also have been pretty interested in the story that I tell, and maybe the way that I’ve phrased things. And so I presented a story to Atlanta Homes & Lifestyles Magazine. I wrote it to the editor. Because I had been in the magazine previously as an interior designer doing a show house. And so they maybe remembered me, but maybe not. But I think it was the story that resonated with them. I wrote the email. The first time, they didn’t answer. The second time, I reworked the email and they answered within 30 minutes. They were like, “We would love to feature you. We love your work. We think it’s beautiful.”
It seemed like everything was sort of happening at one time. And then I reached out to Framebridge. I said, “Hey, do you ever feature artists on your website?” And it just so happened that they were going to be doing a Black artist print shop. And they said, “We love your work. Do you want to be a part of this?” And I was, “Of course, yes.” So I would just ask the question. And let me just say, I’ve asked, for every 20 asks, I’ve probably gotten 18 nos. But I keep asking. So it’s not like I ask and they immediately say yes. No, like-
Miriam Schulman:
I’m glad you shared that because that’s so important that you shared that.
Dawn Trimble:
There’s no magic to it. I don’t have any… I just ask the question. I try to construct an intriguing, interesting email that tells my story in a compelling way. I try to take high quality images and share those and have a story to go along with it. But even that sometimes, I don’t hear anything, and that’s okay. That’s okay. I just keep going.
Miriam Schulman:
I mean, there’s two takeaways here. One is, you want to increase your number of yeses, increase the number of nos by asking more.
Dawn Trimble:
Yeah, absolutely.
Miriam Schulman:
Be willing to hear no.
Dawn Trimble:
Be willing to hear no. Absolutely.
Miriam Schulman:
And then the other takeaway, everything that’s happened to you, it didn’t happen to you. You made it happen.
Dawn Trimble:
Even till this day, which I’m still blown away. People are reaching out to me. Your companies are reaching out to me, and I’m really excited about that. And I’m just trying to take it day by day and be as diligent and show up to do things. I still make ugly paintings, but I think you have to not be afraid to do that. You have to not be afraid to make the ugly painting. You have to not be afraid to hear the no, and just keep going anyway if you have that goal in mind.
Miriam Schulman:
What would you say to people who were thinking about joining the Artist Incubator in particular, can you speak about the community?
Dawn Trimble:
The friendships that you gain through the Artist Incubator, I mean, I consider those very valuable. I bounce questions off of them all the time. We’re following what each other are doing. You’re all in the same boat together. Everyone has that insecurity. Everyone may even have that imposter syndrome. That seems to be the buzzword right now, but we know what that is. And you just, you move forward anyway. You move forward anyway. And I think you try to be as authentic and open as you’re willing to be with expressing yourself. So the relationships have played a huge, huge role in terms of just hearing what other people’s struggles are. And not that we wallow in that, but there’s no way to fix it if you can’t name it. And I was able to name mine with Shaun and with you early on. And so in fact, I think I did it very… Well, you identified mine. And then I finally was like, “Okay, yeah, maybe they’re a little low.” But then I understood what I needed to do to get to the next level.
If you are ready to take your career to the next level and be a sponge, then I would say do it. I’m the type of person who I kind of do things on my own. I am an introvert. And so sometimes it’s hard for me to take advice from other people. But I think this experience taught me that you don’t know everything. I didn’t realize I didn’t know what I didn’t know until I got into it. That sort of unlocked the permission that I wasn’t giving myself to show up fully in the world. And like I said earlier on, it was never about the art for me. It was about, do you feel like you belong here? And I think through the Artist Incubator through all of our sessions and our coaching, you get the answer, but I think you have to be ready to hear the answer. And I think I was ready. I was ready to hear the answer.
Miriam Schulman:
That’s a beautiful place to stop. Thank you so much for joining me here today, Dawn. All right. So if you liked today’s episode, you must check out the incubator. It’s my private coaching program for professional emerging artists who are ready to take their business to the next level. It is by application only. Go to schulmanart.com/ B-I-Z as in biz. If you qualify for a free strategy session, you’ll get my eyes on your art business, absolutely free. And we’ll discuss the steps you need to take to reach your goals and thrive. Dawn, do you have any last words for my listeners before we call this podcast complete?
Dawn Trimble:
Thank you for reaching out to me. I didn’t even know something like this existed. I just want to say thank you. I think it’s an awesome opportunity and I really gained a lot from it. Thank you for having me.
Miriam Schulman:
It was my pleasure having you. I’ve grown from knowing you as well. So it’s been wonderful having you as part of the program. We’re crying now. All right, everyone. Thank you so much for being with me here this week. I will see you the same time, same place, next week. Stay inspired.
Thank you for listening to The Inspiration Place podcast. Connect with us on Facebook at facebook.com/schulmanart, on Instagram @schulmanart, And of course on schulmanart.com.
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