TRANSCRIPT: Ep. 249 14 Ways to Use ChatGPT in Your Art Business with Jen Lehner


Miriam Schulman: Did it because I asked it to write a joke for me. And it was it was a fail.

Jen Lehner: No, no, no. It won’t work like that. It won’t be funny like that. But the way this is the thing. So this is a key point, Miriam, because this is why people don’t have to worry too much about A.I., this being a replacement for human.

Speaker 2: It’s the Inspiration Place podcast with artist Miriam Shulman. Welcome to the Inspiration Place Podcast, an Art World Insider podcast for artists by an artist where each week we go behind the scenes to uncover the perspiration and inspiration behind the art. And now your host, Miriam Schulman.

Miriam Schulman: Well hello, Artpreneurs! This is Miriam Schulman, your curator of inspiration and you are listening to Episode 249 of The Inspiration Place podcast. Today, we are sharing 14 different ways to use ChatGPT. But before we get there, if you’re listening when it first comes out, I just wish you a Happy Pi Day which, in case you don’t know, is March 14th or 3.14 which is Pi. That’s a little insider shoutout to my fellow Math geeks who are listening. And by the way, it is also Albert Einstein’s birthday. How cool is that that Albert Einstein was born on Pi Day. Plus a bunch of Tiktok stars whom I’ve never heard of.

Alright, so this little geekiness is perfect for today’s show since we’re talking about artificial intelligence. And to help me out, I’ve invited digital marketing and systems strategist who shows entrepreneurs how to build an audience and monetize their expertise using social media, digital tools, and strategic outsourcing.

Please welcome to The Inspiration Place, Jen Lehner! Well hey there, Jen! Welcome!

Jen Lehner: Hey, Miriam. So good to be here. Thank you!

Miriam Schulman: So happy to have you! Okay, so we are going to be talking about chat GPT, which is artificial intelligence. And quite frankly, you know, when I first heard about it, I was like, Yeah, yeah, yeah. And what caught my interest is there was an article about it in the New York Times where they were seeing if they could use it to cheat. Now, that’s not the part that caught my eye. The part that caught my eye was in the article, the journalist said that she was late with her paper and used GPT to compose the note to the professor explaining why she was late. And then the professor composed a message back to her, explaining why that was not acceptable. And that’s when everything started to click. I was like, Oh. That’s what I could use it for. Like all these, all those situations, Jen.When we’re always smiling. Like difficult conversations. Yes. That’s my favorite tool. But I understand, like, you’ve been compiling a list of uses. So first, for people who don’t know, how would you describe what chat is?

Jen Lehner: So it is an artificial intelligence platform that is been trained up to 2021 with the knowledge of like, we’re just going to say the world, like the Bible, the encyclopedia, conversations, books, literature, song, music. Like, you know, how in sci-fi movies they, they have like—and actually, I think NASA does do something like this where, Oh yeah, I learned about this in college where they’re always blasting pop music and stuff. Like at the time when I was in college, it was Michael Jackson and they send these sound waves all the time out into outer space. And eventually someone somewhere will capture those sound waves. And then that will be their glimpse of like our civilization. So, you know, 60,000 years from now, they’re going to hear like Billie Jean in some remote planet. But the point is sort of like a capsule of all the learning up to 2021. And then some people say, like, look, you’re some people say it’s learning, but really we’re just feeding the model. We’re calling it the model and we’re feeding it with more information, the more conversations that we have with it.

And this is different from Google because people are like, well, how is this different from Google? It’s different from Google in every way and the best way to really understand it is to just get in there and start messing around with it. But it’s set up conversation style so you can type in any question it will answer and you keep going so you don’t have to you don’t have to build out a complete sentence after you’ve been going in this conversation, you could just say, Now what? Well, what do you mean by that? Well, what about point number two? Could you explain point number four again? Or That doesn’t really make sense. Could you rephrase it? And it happens, like instantly and is really, truly mind blowing. And when you start to see the use case scenarios of this, that’s when it’s really like, oh, my goodness. And this and it’s so fun to for anybody who’s still on Twitter, I personally am still on Twitter, and I love to use it just for research. And if you if you research the #ChatGPT, I try to do that every couple of days because it’s amazing the things that people are doing. So let’s you want to jump into some of the some of the use case scenarios.

Miriam Schulman: I’m honestly impressed. And I didn’t want to be impressed by this. I really didn’t, because I’m not because I was not impressed with the one everyone’s making selfies with, Senza

Jen Lehner: Yeah.

Miriam Schulman: The purple selfies.

Jen Lehner: And Lenza

Miriam Schulman: Is that what it is? Yeah, it’s the Lenza.

Jen Lehner: It’s the one I’ve used.

Miriam Schulman: Lenza. Yeah. So, like, I’ll even, like, pop something in there and say, okay, could you rewrite this with emojis?

Jen Lehner: Ooh, I haven’t tried that one.

Miriam Schulman: No, that’s my favorite one. Like, if I have my teams using that for captions, like, well you pop in a caption and say, rewrite this with emojis.

Jen Lehner: I love that I’m writing it down

Miriam Schulman: And then if I don’t like the way they do it, I tell them how I want them rewritten. So I just want to share that. Mariana Nielsen says that she used CHatGPTto rewrite her artist statement.

Jen Lehner: Well, yeah, I was going to. Yes– Brilliant. Yes. Perfect use case scenario for an artist. Do you want me to jump into some?

Miriam Schulman: Yes. Yes. Let’s jump into–You have a list. How many do you have on your list right now?

Jen Lehner: 800. Is that too many? I’m just kidding, Miriam Schulman. I’m just kidding. Like, I don’t know. I didn’t count, but let’s say, like, two dozen, maybe.

Miriam Schulman: Wow. Okay.

Jen Lehner: So. Okay, so we’ll talk about general stuff and then stuff specifically for artists like a job posting. You’re going to hire someone. All you have to do is go to chat GPT and say, I need someone who’s going to do what’s a good job description for a graphics design person or a virtual assistant or a whatever, and then they’ll spit out something great. You tell them what you need them to do and they’ll include things you never would have thought of. Legal documents. This blew my mind. I was on Twitter and I saw someone and they had turned it into sort of a video so you could see it in process. But I think the prompt was something like: Create a lease for an apartment that I want to rent. And he gave the address, the state that he lived in or whatever. Well, the model knows the laws of renting apartments in Ohio up to 2021. You know, so a legal document was created which should send a chill down the spine of every lawyer on earth because at some point this will be able to create like, you know, accurate legal documents. Obviously, you don’t want to bank on these legal documents truly being accurate, you know, if it’s like a real serious situation. But it’s a start. It’s a start, right?

Miriam Schulman: —Interact with one. Okay. So we’ve had on our website this code that used to work for tracking when anyone on a Facebook ad clicked to play the podcast. So it was called for those who know what Facebook terms mean, it was the podcast list and pixel and the code wasn’t working. So we popped the code into chat GPT and said, Would you fix it? And it rewrote the.

Jen Lehner: Code and then did it work?

Miriam Schulman: Actually, I don’t know. I have to check with my Facebook ads manager.

Jen Lehner: Oh, we got to. You’re leaving us in suspense. That’s huge.

Miriam Schulman: But first. No, first, we asked them to write the code for us, and they did. And then we said, Well, let’s see if we just pop in the one we have. Will it rewrite? I know.

Jen Lehner: It’s genius. Amazing. Yes, amazing. On that note, I like correcting anything. So like, my team is mostly in the Philippines. And so sometimes language, although they’re fluent in English language and phrases, can be awkward because they just use different phrases. And sometimes actually they’re much more formal than I am. And so, like, for example, someone might say, Miriam Schulman, I see that you availed this offer while grammatically correct. It’s super awkward. We don’t say availed that you availed an offer or whatever. I don’t know. So they can now post anything in there for grammar checks, but not just grammar and spelling checks, but to also say, can you reword this so it sounds more casual, more American? And if if the model knows your voice, you can also say in the voice of Jen Lehner, in the voice of Miriam Schulman, in the voice of Amy Porterfield. Like that’s the other thing that’s crazy.

Miriam Schulman: Wow. One thing I want to interject, though, so those of you who are using it to write copy for you, one thing I noticed is that they are very formal. All they don’t use, they meaning. So I like to call chat GPT Hal, by the way.

Jen Lehner: Okay, we’re gonna call it Hal.

Miriam Schulman: To come from the 2001 space. Okay. For anyone who didn’t get that reference, I’m so sorry. We’re just a bit older than you are. Okay, so. So Hal will say I will, I, you know, I do not like they don’t. He doesn’t seem to use contractions, so he’ll give me the thing and I’ll either I’ll correct it myself or I’ll tell them, just like you said before, would you please rewrite this with contractions, which, by the way, that is something in general that I tell a lot of artists that you should always go through your copy and rewrite things with contractions because it is friendlier. It does sound more like a natural voice. I know that in high school English, we were all taught to say, do not, will not blah, blah, blah. But it really does sound better if you change all your writing with contractions.

Jen Lehner: Yeah. And also like John Loomer. And everybody should check out what he’s doing right now. And this John is his first name and then Loomer. But he is doing these cool experience experiments with ChatGPT and he did two things recently. One is he wrote a movie script, he’s a Facebook ads guy, but he just is playing around with it. And he, he was like, I want to make a movie, a 62nd movie about something to do with Facebook ads, not a commercial, but a movie. And he shows the ongoing way that he continues to refine and refine and refine and say that he was like, That’s too formal. I want short sentences. And then he’d say, you know, okay, shorter sentences, add some jokes. It’s not funny.

Miriam Schulman: It’s not funny, though.

Jen Lehner: But it got funny because he—

Miriam Schulman: Did it? Because I asked it to write a joke for me. And it was it was a fail.

Jen Lehner: No, no, no. It won’t work like that. It won’t be funny like that. But the way this is the thing. So this is a key point, Miriam Schulman because this is why people don’t have to worry too much about A.I., this being a replacement for human.

Miriam Schulman: Creativity.

Jen Lehner: Right? In that you still, in order to really get the best, the best out of this, we still have to be maybe even more imaginative than before, right? Because we have to be imaginative in like the props that we give. So he said, like, okay, now do it as if it’s a scene from The Godfather. Oh, my God. Then it became like, hilarious, you know? And, you know, and then he switched it up and he’s like, make one person character. Number one is Kramer. Character number two is Seinfeld, you know? And then, like, all of a sudden it completely changes and becomes like, becomes hilarious. So there’s that. But it was a constant it was quite a process where he finally got to that point. The other thing is, any idea for any sort of content, a movie, a book, a blog, a video, your social media content, Facebook ads. That’s the other thing he was doing. Incredible. Headlines for Facebook ads, ideas for strategies for your Facebook ads. Really unbelievable what the system—-and any ads really.

Miriam Schulman: Google and you probably have this on your list, but–I’m going to interrupt you a lot because I just think it’s more interesting. Just like two people. So one thing I know my artists are going to want to use this for is a subject line ideas for an email. So I’ll write an email. And what I do is I’ll say to Hal, please help me come up with a subject line for this email. And I pop what I wrote into it and then it’ll give me subject line ideas. Now, one thing that it does remember I said, You have to make sure you use contractions. One thing it does is it likes to use title case to tell title case with the subject lines like every word is capitalized. No bueno. When people see that in their inbox, they know it’s a newsletter. Make sure it’s all lowercase. And so sometimes I’ll go through there. Okay, rewrite them all with lowercase and give me some emojis.

Jen Lehner: Yeah, I love the emoji thing.

Miriam Schulman: It’s really great. Hal comes up with really good ideas for subject lines? And the other thing I’ve used him for is YouTube titles. Please help me come up with a catchy YouTube title. So I had so let me just give a more concrete example. I had a video call which I which is about the black experience in art, depicting the black experience in art. I said, What should I call this video? It came up with Black art Matters. And now that I say that, you’re like, Well, of course, but I didn’t think of it. So it was like and they gave me a couple of other ones to choose from as well.

Jen Lehner: So good.

Miriam Schulman: Yeah. What’s next on your list?

Jen Lehner: So for artists like. Creative, engaging, and accurate descriptions of your art along with keywords for SEO for your art.

Miriam Schulman: That’s a good one too. Like you can ask at what are—I have a video about the black experience in art. Please give me the YouTube keywords I should use on this or please give me the Etsy. I have an abstract painting. Please give me the Etsy keywords that I should use. It’s brilliant for that sort of thing.

Jen Lehner: Yeah. And this one your audience is going to hate, but it must be, it must be mentioned because it is happening and it is, it is just a thing. And that is taking a description that you put your imagination, paint a picture and a description in ChatGPT Then let me give you an example, like a real example. And I pulled this up because I wanted to. I wanted you to.

Miriam Schulman: You want to share your screen.

Jen Lehner: Oh, do we? Yeah. Okay. I was thinking more.

Miriam Schulman: If you need to. If you want.

Jen Lehner: Need to.

Miriam Schulman: Just listen.

Jen Lehner: Okay, so the prompt is write a description about an angry wolf in the foggy woods. What does the wolf look like? Describe the foggy woods. And I’m not going to read the whole description. I’m going to read the first two paragraphs. The angry wolf prowled through the foggy woods, its eyes glowing with a fierce determination. The wolf was large and muscular, with a thick coat of shaggy gray fur. Its teeth were bared and its ears were laid back against its head in a menacing display. The foggy woods were dark and eerie, with trees that loom like shadowy sentinels and on and on. Now you take this long description and you post it on art reader dream scope, deep art. One of those like digital art platforms and the person who gave this example. Unbelievable. Unbelievable. I don’t like it’s not my personal I don’t like that digital art very much. But oh, my gosh, they did the same thing with, like these Vikings. And then the difference between like, you know what, like a regular description would be, and then these really six, seven paragraphs, like super detailed descriptions, are generating like incredible images, really incredible images. So again, like, I know that that’s super controversial, but it is happening and we should not, like, ignore that.

Miriam Schulman: Okay. We have we have we have a little silence over here.

Jen Lehner: I mean.

Miriam Schulman: I think it’s.

Jen Lehner: Good people.

Miriam Schulman: And more people are being drawn, though, to in the art world, moving away from digital art and more towards tactile. Textile fiber are things that is a lot of it has to do. Even pre A.I. because of the pandemic and the social distancing, people are really craving more tactile type experience with their art. But I think digital artists maybe should be nervous about that. What do you think?

Jen Lehner: I mean. Yeah. I mean, look, the printing press came out, Everyone totally freaked out. They just, you know.

Miriam Schulman: And the calculator.

Jen Lehner: Right. But I mean, in terms of art, it was like that was going to destroy storytelling and creativity and all that. If like everybody, you could just mass produce something like people really like there was like a revolt, like, you know, torches in the street and everything. So I just think this stuff always shakes things up. And in the end, it never is like, as scary as we thought it was going to be. I do think that GPT is as significant as the Internet itself. I do think it’s that big of a thing and it’s just the surface of what we’re going to be able to do in the future. And I think it can be used for good or for evil, obviously. So I asked.

Miriam Schulman: Challenge. Wait, there’s one more thing we have to talk about. So Tracy made a Tracy made a very good comment, and that is about the copyright infringement. So here is the part that is a little bit icky to me. And I did do another podcast episode with Steve Hoffman that’s coming out, and he was sharing with me that you could with some of these programs, upload, let’s say, five pictures of five paintings like my Portraits by Miriam Schulman Shulman and say, okay, here’s a photograph. Now create another painting in the style of Miriam Schulman Shulman, which is great for me if I’m the only one who can use that. But I think other people can do that too. So. There is that capability if you heard about that or you on the.

Jen Lehner: I haven’t heard about that controversy, but I’ve had a conversation with it with Hal about it.

Miriam Schulman: It’s like an ethics thing because it’s like you can’t copyright a style or an idea. But then all of a sudden, if a computer can generate a brand new artwork in the style of.

Jen Lehner: But I mean, what is art? If not, you go to the museum and you’re like, there’s cubism, you know? And it was.

Miriam Schulman: Started by this art, right?

Jen Lehner: That’s right. You know what I mean? Like everybody like, I want to paint like Picasso. I want to paint like. Like that. What’s the difference on that?

Miriam Schulman: And then that was something that I talked about recently with somebody, is that actually it’s in my book is the thing is about art is whatever becomes popular is usually because it’s in contrast. To what just came before it. So you can’t really chase trends. So if you look and that’s true of everything, not just visual art, but music. I mean, if you look at like what we had from from Beatles to pop to disco to that, you know, then everything keeps flipping. So we have, you know, disco. Now it’s grunge, now it’s cock rock, now it’s Alanis Morissette. So it’s like, you know, everything has to be in contrast to what it came before it. And that kind of creativity is not something that the computer is able to do yet because that creates that involves sentient knowledge.

Jen Lehner: Yes. Right. So, I mean, those are the those are the main things. I mean, we’re using it a lot in in in our business, really, with the the headlines and the ideas for for webinars and good one. And yeah, like I’ve said, like, you know, just playing around I asked gave it many different topics of webinars and then asked it to come up with titles and like key points that I would talk about. And it really a lot of the stuff was really good, was really usable.

Miriam Schulman: So we did something similar and this was kind of hilarious. So we have a master class called How to Sell More Art without Being Insta Famous, and now I want to run like a live bootcamp. So I said, Could you give us alternative title ideas? And we didn’t tell them, I have a book called Art Per Year and they says, How about art per bootcamp? I was like, No way. It’s like, Oh, that’s a great idea. Why didn’t we think of it? It’s kind of like the black art matters. Like sometimes these, these really good ideas are kind of the obvious thing, right? Yeah, right. What do you have next on the list? This is so much fun.

Jen Lehner: That’s that’s pretty much my list is. I guess it’s not as long as I thought it was.

Miriam Schulman: Okay, well, we’re going to open it up to questions and controversy and discussion. I see people are getting heated up in the comment section. If you want me to call on you, you can raise your hand. And just don’t forget that your voice and image will be used on YouTube and podcast. And maybe that’s something you want a little extra publicity. And now nobody’s raising their hand.

Jen Lehner: So Tracy asks, Does your voice become a public thing? I think like when you say, like, write a blog post in the in the style of James Altucher because there is so much of his work out there. And I would say the same for Miriam Schulman. There is so much out there that surely this model learns stuff about her, about him, but I don’t. And, and yeah, I guess if even, if, even if you didn’t have a lot of content out there, I suppose if someone was putting your stuff with your name into the model, then eventually the model would know about you. But that’s probably not going to be the case for 99.9% of us, like other people, aren’t going to be popping in our voice.

Miriam Schulman: And don’t forget their knowledge base is at least two years old, Jen Lehnersaid. Two years just now. I think somebody else had told me three. I’m not quite sure what the exact number is, but it is old, so it doesn’t have everything up, up to the minute.

Jen Lehner: That is true.

Miriam Schulman: One thing that was pointed out to me is there’s a lot of AI happening that we are not even really aware of. So I listen to this program called Focus at Will, and it’s just generated music that helps me focus when I’m at the computer. And what I didn’t realize is that was AI generated compositions.

Jen Lehner: Really?

Miriam Schulman: Yeah. So they have like a classical station, which is not classical music. And my daughter was listening to like, well, it kind of sounds like stuff, but I don’t recognize it. And my daughter would know, like, this is Haydn, this is Dvorak, this is whatever. And she said, It’s just kind of sounds like stuff, but not but it isn’t anything. Wow, that’s.

Jen Lehner: Wild. Here was a tweet that I love that this guy sent out. He said, I’m I’m sorry. I simply can’t be cynical about a technology that can accomplish this. And by this, he attached a screenshot with the prompt being write a biblical verse in the style of the King James Bible explaining how to remove a peanut butter sandwich from a VCR. So I’ll just read you the first couple of what is what it’s been. It’s just hilarious. And it came to pass that a man was troubled by peanut butter sandwich for it had been placed within his VCR and he knew not how to remove it. And he cried out to the Lord saying, Oh Lord, how can I remove this sandwich from my VCR for it is stuck fast and will not budge. And the Lord spoke unto him saying, Fear not much. However, I shall guide thy hand and show me the way. Take thy butter knife and carefully insert it between the sandwich and the VCR and gently pry them apart. And with patience and perseverance, the sandwich shall be removed and thy VCR shall be saved. And. And it went on beyond that, just, you know, and then he could change that up again and say, you know, now write it in the voice of. Of a of a 1920s like wiseguy, you know.

Miriam Schulman: That’s awesome. I mean, I can run through, like, the different things I’ve used.

Jen Lehner: Please do.

Miriam Schulman: Just in the week. I mean, I might even be able to open it up unless it’s. It’s. So, of course we have to talk about the cheating. Right? So kids are using it to cheat?

Jen Lehner: Yes.

Miriam Schulman: Does that make you nervous?

Jen Lehner: It doesn’t make me nervous. My brother is a professor at a university. And he you know, when I first showed it to him, like a couple of months ago, he’s kind of a Luddite anyway. Right? And he just, like, was like, Oh, he said, my exams are so my exam questions are it would be impossible because I’m very specific about my like, they’re very complicated basically like his, his essay prompts. Right. I was like, okay, give me a few.

Miriam Schulman: Give me. So I plugged it in.

Jen Lehner: And it was like, unbelievable. The response. Like it was.

Miriam Schulman: Unbelievable.

Jen Lehner: What chat GPT gave back. And I was like, Here, you know, I was like, Look at my phone. Like, here. Does that, does that worry you now? And he, you know, he was like, Huh, well, wow, it’s supposedly they were going they’re going to try to add some sort of watermark on there. I think things will just change. Like, I think it’s going to you know, they’ll have to do more like oral exams. I saw another professor that.

Miriam Schulman: Had written essays in class.

Jen Lehner: Yes. So we’re doing the first draft in class.

Miriam Schulman: Yeah, I heard that too.

Jen Lehner: Yeah. I think that was the New York Times did a there was some article recently of just about that very topic.

Miriam Schulman: Okay. So I’m going to switch, I’m going to share my screen and we may even plug some things in just to see what it does.

Jen Lehner: That would be.

Miriam Schulman: Fun. Okay. So all right, so here is I. Was reaching out to Jeff Goins because I got an introduction to him. And for those who don’t know, he is the author of Real Artists Don’t Starve. And I was trying to figure out how to change my opening for him, the hook to talk to him without sounding like I really like to fan girly or to desperate or whatever. So I said, Is there a better way to write this open meaning the hook for this email? So I said, So great to meet you. I loved your book. It was a comp of my own proposal. I’m with the same publisher, blah, blah, blah. And then it rewrote it for me and it was like and like I said earlier in our conversation, I do have to you do have to edit what they say. You do have to put it through your own filter. You know, it wasn’t quite in my own voice, but I was very happy with that. The next thing was. I wanted to send a nasty email and I said, Can you make this sound nicer? So thanks so much. I understand that this seems like short notice to you. We actually sent this request in April last year, but we didn’t realize that this person’s form was missing until HarperCollins brought this to our attention. And we will blurt this out for the the video form.

We hope to include her before the publishers imposed imposed deadline of this Friday. I wanted to extend my sincerest apologies for the short notice in this request. We had actually sent this request in April of last year, but unfortunately, we only recently discovered that her form was missing. We were alerted to this by HarperCollins, and we are eager to rectify this situation as soon as possible. Our goal is to include her in this project before the publisher’s imposed deadline of this Friday. We understand that this may be an inconvenience and we truly appreciate your understanding. And I think I left out and cooperation in this matter because to me that Phelps I didn’t like that. But but it’s a good it was a good start. Oh, you know what I use this for? Wait a minute. This was the best one I used before. I don’t know if it’s going to be in my history, so I am going to be doing a training inside Jen Lehner’s membership program, which its front row VIP is the name of it. So because my podcast is in the top 1% and she has a lot of people who want to build and grow their podcast, we’re going to do a training. But what I remember, Jen Lehner, I don’t know if you realize this, I had already done a training for your group in the past.

Jen Lehner: Yeah, no, I know, but not on this. I don’t think so.

Miriam Schulman: I went to I asked them and let me see if this is in my history. I asked how what do people want to know about podcasting? What are the most asked questions? And they gave me a whole list. And then I looked through the list. I said, Well, what do I want to talk about? I picked a few things and I said, Please write me some bullet points about this topic. So basically how my company plan my whole presentation for you. I mean, I’m still going to have to provide the content for it, but it gave me a title, a topic, talking points and the title. I loved it.

Jen Lehner: All right. I’m sharing my screen now on that same note. So I’ve got a client who I was thinking like I was playing around with this. Let me. Uh. Let me get down. So she’s. She’s a personal stylist. And so I said, Can you give me ten titles for blog posts for someone who is a personal style coach? Right. This is the first round. It gave me these great topics. Five Ways to update your Wardrobe for the new season. The top ten must have accessories for every woman’s closet. The dos and don’ts of mixing and matching prints. How to dress for your Body Type Tips and Tricks. The Ultimate Guide to Accessorizing An Outfit five Simple Steps to Building a Capsule Wardrobe How to Shop for Clothes that fit and Flatter the Art of Layering. How to create comfortable and chic outfits, The Power of Confidence, how to dress for success, the benefits of investing in quality pieces in your wardrobe. And then I was. And then I said, Well, how could I create social media posts for topic number one, which was the five ways to update your wardrobe for the new season. And then the suggestions are Share a sneak peek of your new seasonal wardrobe essentials, such as a cozy sweater or a pair of boots. Share a collage of your favorite new seasonal pieces and ask your followers which ones they like most. Share a before and after photo of an outfit that you’ve updated for the new season, along with a caption explaining how you made the stop.

Miriam Schulman: Let’s do this right now for artists. Yes. So I’m going to give you a prompt. All right. Okay. Okay. Okay. What are five YouTube video ideas for an artist who wants to sell their art? Because we know what the what the ideas are for people who want to teach techniques. I want to know what it is that they want to sell their art.

Jen Lehner: Should we make visual art or does it matter? Because I’ve noticed at times they.

Miriam Schulman: If they it’ll if it matters a lot, he’ll ask us. I always say they but it’s he Well they is non gender that way right. How it can be non gender.

Jen Lehner: He’s thinking.

Miriam Schulman: Yeah, sometimes when he’s thinking a long time, I get nervous that he won’t be able to do a crash. Okay, here we go. Here are five potential YouTube video ideas for an artist who wants to sell their art. Number one art tutorials. Share your expertise and knowledge. Now, I’m just going to stop you guys right here so that I can’t do it.

Jen Lehner: It’s like you crashed. Sometimes that you guys. That is the bad thing about.

Miriam Schulman: Okay, well, this is this is where you need Miriam Schulman Schulman. So I will tell you that the idea is if you want to sell your art rather than teach tutorials. So if you want to sell your art and you don’t want to teach, don’t do tutorials, because then you’re going to attract people who just want to learn. So what you want to do is do a speed video that is for entertainment purposes only and explain the inspiration behind the piece the same way you would as in an email, or that he’s already he’s coming up with other things. Here we go. Very good. All right. How is coming up with better ideas this time? Number one, studio tours. Give your audience a behind the scenes look at your art making process by filming a tour of your studio. Show them the tools you use, the materials you work with, and your creative process. Brilliant.

Jen Lehner: I never get sick of that. I’m not an artist, but people love to see people’s spaces.

Miriam Schulman: The how to tutorials. I would not do the how to unless you want to teach. So let’s skip that one. The third one is the obvious one. The time lapse videos. People love that art. Artist Q&A Host a Q&A session where you answer questions from the audience about your art, your inspiration and your process. And his last idea is art unboxing. Create a video where you show off a new piece of art you created and share your thoughts about it. This can be a great way to create anticipation and excitement around your new artworks and showcase your artworks in a fun and engaging way. And then what is this last bit more advice?

Jen Lehner: Yeah, by experimenting with different video formats and sharing your art in a variety of ways, you can create a strong online presence and build an audience of art lovers who are interested in purchasing your work.

Miriam Schulman: Okay, here we go in real time. All right. Does anybody else have a question? You can raise your hand.

Jen Lehner: And I noticed I asked it to write like there was another one. I just saw it where I asked it to write an NDA. And I think someone else was asking about that. So I just put it in there and I made it specific to the state of Ohio. And it looked like so legit, like, like a lawyer wrote it. It was crazy.

Miriam Schulman: I’m just going to look and see if there’s any other use scenarios that would be of interest. I used it for copy on my website. Oh, no, this one is. I know what this one was somebody who was interested in my course. Email Marketing Mastery for artists wanted to know if I actually give out email lists of email lists of emails of collectors. Now, let me tell you, anybody who’s selling that online, don’t waste your money on that, because just because they collect art doesn’t mean they’re going to collect your art. So I had to explain to them how we don’t do that and why and what the course actually did. So what did I give them? I told them I sell a course that teaches artists how to build an email list to sell their to their to sell their art. How do I explain to a potential customer that this does not include a list of people’s emails? The first thing he did was he said to me, You can explain, blah, blah, blah, blah, blah. And then I wrote back to how please rewrite that as a response to the customer directly. Thank you for your interest in our course. I wanted to clarify that while the course does teach artists how to build an email list for selling their art, it does not include a preexisting list of email contacts. The course focuses on providing strategies and techniques for effectively building your own email list through marketing and outreach efforts. Our goal is to empower you to effectively promote and sell your art to a targeted audience of your own choosing. Like Mike, drop what’s in that? So this is how I’m using it the most is really difficult conversations with people and customers.

Jen Lehner: Yeah, that.

Miriam Schulman: Customers are difficult. You guys are all. Yeah.

Jen Lehner: Lovely. Yeah. Miriam Schulman and I have a mutual friend who just happens to be gifted with lingo for difficult conversations too.

Miriam Schulman: Just she just.

Jen Lehner: Comes up and it sounds fantastic. So now we can give her a break because we just could go to hell and be like, How do we.

Miriam Schulman: Tell this person this? You know? Linda says, How do we sign up for this user fee? Okay, first of all, we’re not affiliates. And second of all, it is free as of now. But I have to tell you, when they come out with the paid version, I will I will be gladly paying for it.

Jen Lehner: Well, when you log in, they now have a thing. I haven’t seen it, but someone told me there’s a thing that pops up now that where you can sign up for the beta of paid. Oh, yeah, I’ll pay for it too. Especially if they, if we a percent run into the. Because what’s happening now you guys, is that what you’ll notice when you go to play. Right now it seems to be functioning so as soon as you you know you leave us go and try and those of you who are live with us, go and and try it out. But it crashes a lot. So you can’t because the world the world is waking up to this and and everybody’s.

Miriam Schulman: Playing with everybody’s talking about it. Everybody’s using it. I think there’s certainly there’s high demand time seems to be at night when kids are doing homework.

Jen Lehner: Yeah that’s a good and kind of early because half of the like if you’re on the East coast half of the United States at least is asleep. You know what I mean, in the morning so it’s not a bad time to.

Miriam Schulman: Yeah, the morning is awesome. So let me tell you how to get it. So go to open a I dot com that I get that right.

Jen Lehner: Open air chat, chat.

Miriam Schulman: Open air OC And then you can use, I think either your Google login for and as of now it’s free. But like I said, I’ll be happy. I’ll be signing up for the paid version when that comes out.

Jen Lehner: Won’t think twice about that. So I just want to say like I think for anybody who’s hearing about this for the first time, I think the way to think about this is as a way to enhance what we’re doing. You know, it’s a tool that saves time. And, oh, you know, another use case scenario. I have a client recently and her the thing that her business does is she’s sort of spiritual based and they do Bible studies once a month. And these Bible studies take them 40 to 60 hours to create literally, they spend all their time on these Bible studies. And I was you know, I’m trying to coach them and consult so that they can grow their business. But if they’re spending that much time and they kind of have to do it, that’s their thing. So we played around, this is how I know the Bible is in there so accurately, because we went in there and we said like, create a Bible study for, I don’t know, the Bible, but let’s say Genesis something through Genesis the other. Right, whatever.

Miriam Schulman: Through the Joseph.

Jen Lehner: Story. Thank you. It it was like her jaw dropped and she has emailed me multiple times to say, Jen Lehner, this is shaved off half of our time because it gives them because one of the hardest things of that project is like going in and extracting out like the main points and the summaries and all of that. So she continues, She has the dialogue with Hal and it is cut their time in half on how much time they’re having to spend on this, but they’re still it’s still there. They’re still going to be the one who ultimately puts their spin on it and their opinion and all their insights. But it did all the heavy lifting of the other stuff for them. And that’s that’s humongous for them. Yeah.

Miriam Schulman: All right. Well, thank you so much for being with me here today. Can you tell everybody about your next free series you have coming up? I think you have a something coming up soon.

Jen Lehner: Oh, yes. Thank you very much. On February the sixth, we’re going to have a free workshop. It’s all about how to hire and train and onboard your perfect match, virtual assistant. And you can Miriam Schulman will put a link to that in the in the show notes.

Miriam Schulman: Actually, this will air in March. But the people who are here and we will put a link to it. Do you have the link for it now? Because we want to give it to the people who are here and say it out loud because the people who watch this replay will get it.

Jen Lehner: Sure.

Miriam Schulman: Because they are getting it as a Friday.

Jen Lehner: Yes. Go to. Oh, I just completely spaced. I know it by heart.

Miriam Schulman: Take your time, because then my podcast editor will edit out the part about it because since this, that’ll be afterwards. And then if you have something more evergreen.

Jen Lehner: Yes, I do two evergreen things. So SEO secrets dot com.

Miriam Schulman: Okay. Did you guys get that SEO secrets dot com. And could you explain what that is again for the people who are here and watching this recording.

Jen Lehner: Yes. It’s a three day workshop where we’re going to show you how to hire, train and onboard your perfect match virtual assistant. So not not an AI virtual assistant like a human being who she’s virtual or he’s virtual. They’re virtual because they’re somewhere else. They’re not in your office space. So they could be down the road or they could be in the Philippines, like my team.

Miriam Schulman: Yeah. And so you guys, many of you know, Anna, some of you have interacted with Adi and we just added a new virtual person who’s going to be doing our video editing. Alani So it’s really, you know, people wonder, how do I get so much done? It’s because I don’t do it all myself. That’s the bottom line.

Jen Lehner: So you guys are supposed to be creating art.

Miriam Schulman: And not looking up harsh texts.

Jen Lehner: Amen. Not.

Miriam Schulman: And even if. Yeah, and even if you have I to help you, you could have somebody else look it up for you and then enter it in to your website or your Etsy shop or whatever it is. So, Jen Lehner, do you have another thing you can share so that we can put that into the The Evergreen podcast in YouTube like a different resource?

Jen Lehner: Yeah, you want 100 like 160 tasks that you can delegate to a virtual assistant.

Miriam Schulman: Perfect. So what’s the link for that?

Jen Lehner: Do you need that live?

Miriam Schulman: Because just look it up. Take your time.

Jen Lehner: Okay.

Miriam Schulman: To say it out loud. You can say it out loud, because a lot of times people ask me, what do I give a virtual assistant to do? I don’t even know what I would give them. First of all, I have a million things.

Jen Lehner: That I could tell you. Like, that really is the biggest. Pushback that I guess, like, I don’t know, it’s all in my head. My business is in my head. I don’t know. But then once they get going, you know, they think they’re going to start with someone 10 hours a week and that goes to 40 hours real quick.

Miriam Schulman: Kind of like I’m on my third team member now. Here’s the thing, because the only thing that has to be done by you is your artwork. To me, the only thing that has to be done by me is my art or my voice on the podcast or me going on a podcast. And if you pretty much everything else that happens in land Inspiration Place, does it need to be done by me? And it makes sense to hire other people who can get it done better, faster and cheaper, and free up my time to do these other things that add value. That’s how I was able to write a book. That’s how I’m able to go on podcasts, interviews or spend time interviewing people.

Jen Lehner: I have a long I have sort of a long ish SEO, I mean SEO link for the task of the free task list. And then I have a link. But like I think is sometimes more confusing to say.

Miriam Schulman: Yes, you know, it just send it to me and we will put that in the show notes. Yeah, yeah. So if you’re watching on YouTube, we’ll be right below. If you’re listening, just.

Jen Lehner: I’ll put it in the chat for everybody here, too.

Miriam Schulman: All right, great.

Jen Lehner: Just to not be a tease.

Miriam Schulman: Like that.

Jen Lehner: Okay.

Miriam Schulman: That’s a pretty lank. Jan programs dot com forward gens programs dot com forward slash VA task list all one word. All right, John, thank you so much for being with me here today. Do you have any last words for.

Jen Lehner: No, thank you. I just would say go have fun with this, enjoy it, play around with it, and then impress all your friends with it and. And then Miriam Schulman, I think we have to do a part two. Maybe we’ll do that on my podcast, because, you know, we’re going to come up with like 50 more ideas for this. You know, we’re just scraping the surface. So will you come on my podcast for a part two?

Miriam Schulman: Sure, I’d love to.

Jen Lehner: Okay.

Miriam Schulman: Thank you. All right. All right, everyone. Thanks so much for being with me here today. Until next time, stay inspired.

Speaker 2: Thank you for listening to the Inspiration Place podcast. Connect with us on Facebook at on Instagram @schulmanart and of course, on

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Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!