030: How to Sell at Art Shows with Tracy Lizotte

with host artist Miriam Schulman

What does it really take to sell your art at art shows? Is it even still worth doing art shows?

Tracy Lizotte joins us to share her knowledge and expertise on how to maximize your results at an art show. Tracy has an incredible amount of experience selling her art at shows, fairs, and festivals. Although the market may have peaked for doing art shows, Tracy finds that it’s still a profitable way of selling art. If you currently sell your art at art shows or have been looking for additional ways to sell your art, Tracy has some fantastic tips and tricks for you!

I have a checklist for you (in the links below) to help make sure you have everything you need for each art show you sell at. Tracy and I also discuss the importance of having your artwork protected from the elements and displayed beautifully at your art shows. We love Flourish Displays and highly recommend them for your artwork.

We hope you enjoy our conversation and wish you success in selling your art at future art shows!


In this podcast, you will discover…

  • How to research shows
  • What to bring to shows
  • The secrets of setting up your booth to give art collectors a WOW experience
  • Also going to ask my guest how she prices for SALES

Links Mentioned

Don’t forget about this week’s freebie: the ultimate art fair packing list. Discover what you definitely should bring to art shows!

Click here to subscribe

About Tracy

Tracy Lizotte is watercolor artist that specializes in making, and teaching fun fine art. She has over 27 years experience of selling her art. You can find her watercolors in person at shows, online, and on licensed products sold globally in stores.

She has a passion for painting with watercolors, keeping her business handmade, and help teaching others the traditional fine art techniques that have been passed down to her.

To see her work and learn more about her you can visit TracyLizotteStudios.com.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies


Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“I just learned of this podcast when I stumbled upon [Miriam’s] instagram acct. I listened to my first podcast, and I am hooked! There was so much valuable information in that short podcast than I have found on other marketing podcasts, and I love that it’s geared to artists like me. Win win!”

~Beverly Gurganus, beverlygurganus.com

😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨




I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

Recent Posts

Search this blog


The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter