056: The Power of Human Psychology with Video Marketer Katya Varbanova

with host artist Miriam Schulman

Today, we’re talking about using your psychodynamics to make your marketing messages more meaningful. I believe that the more you learn about yourself and tap into your magical powers, the more easily you’ll be able to sell your art!

With me is the lovely Katya Varbanova, a video marketing expert and business strategist, who helps entrepreneurs go beyond creating personal brands to achieve icon status.


In this podcast, you will discover…

  • How you can lean into your personality type to unlock your superpowers.
  • How you could or should be using psychodynamics when you market your art and business.
  • Why you should finally give yourself permission to just be yourself, and why you are enough just as you are.

Links Mentioned

About Katya

Katya Varbanova is a video marketing expert and business strategist who helps entrepreneurs go beyond creating personal brands to achieve icon status. As the founder of 20K Nation, she teaches clients to generate at least $20k a month with only 20 hours of work a week. Her signature approach involves aligning her clients’ Myers-Briggs personality type with their approach to business. Katya has worked with more than 1,300 clients, enabling many to be featured in TEDx Talks, secure book deals and sell $100k packages. She has spoken on stages across the world, reached more than 100K followers through her social media channels and appeared in publications and podcasts, including Entrepreneur and the Smartest Guys in Marketing. Before starting her business, Katya worked in marketing and brand management for nearly a decade, handling accounts for Santander, Hewlett Packard and Superdry. She and her partner are traveling the globe in search of their dream home.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies


Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“I recently started binge listening to this podcast. As an older emerging artist of only 18 months, the conversations have given me some great insight on moving forward in my art career”



Pin this episode!



I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

Recent Posts

Search this blog


The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter