056: The Power of Human Psychology with Video Marketer Katya Varbanova

with host artist Miriam Schulman

Today, we’re talking about using your psychodynamics to make your marketing messages more meaningful. I believe that the more you learn about yourself and tap into your magical powers, the more easily you’ll be able to sell your art!

With me is the lovely Katya Varbanova, a video marketing expert and business strategist, who helps entrepreneurs go beyond creating personal brands to achieve icon status.


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In this podcast, you will discover…

  • How you can lean into your personality type to unlock your superpowers.
  • How you could or should be using psychodynamics when you market your art and business.
  • Why you should finally give yourself permission to just be yourself, and why you are enough just as you are.

Links Mentioned

I just OPENED the doors to the Artist Incubator program!

This program is PERFECT for artists 👩‍🎨👨‍🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art. 

If that’s you, get ALL the details here!
👉 schulmanart.com/enroll

About Katya

Katya Varbanova is a video marketing expert and business strategist who helps entrepreneurs go beyond creating personal brands to achieve icon status. As the founder of 20K Nation, she teaches clients to generate at least $20k a month with only 20 hours of work a week. Her signature approach involves aligning her clients’ Myers-Briggs personality type with their approach to business. Katya has worked with more than 1,300 clients, enabling many to be featured in TEDx Talks, secure book deals and sell $100k packages. She has spoken on stages across the world, reached more than 100K followers through her social media channels and appeared in publications and podcasts, including Entrepreneur and the Smartest Guys in Marketing. Before starting her business, Katya worked in marketing and brand management for nearly a decade, handling accounts for Santander, Hewlett Packard and Superdry. She and her partner are traveling the globe in search of their dream home.

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“I recently started binge listening to this podcast. As an older emerging artist of only 18 months, the conversations have given me some great insight on moving forward in my art career”

~DexterDogster

 

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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