221: Death of the Instagram Influencer

2022 IP Podcast Flash Briefing Round-Up - Episode 221 - Death of the Instagram Influencer - rectangle

with host artist Miriam Schulman


In this podcast, you will discover…

This week I’m talking about the death of the business card and social media. What do you do when Instagram stops working for you? How do you manage when things change in the social media world?  

The Death of the Business Card 

I recently had new business cards printed up for those in-person events when people can’t see my name on the Zoom screen.  

There are other ways to share info. QR codes come to mind, and I was recently made aware that you can get a chip embedded in your hand that people can scan with their phone.  

No thank you! 

Business cards can be helpful when you are meeting people in a social or network setting. Hear the 3 ways I use them to connect and keep in touch.  

The Rise of the Product Drop 

Technology is changing how companies are launching all types of products. Artists should pay attention to this effective strategy.  

Using exclusivity to create demand is good news and good business for artists.  

Artists Tell Instagram ‘ Stop Tryin to be TikTok’ 

Instagram creators are NOT happy. Over 300,000 people signed a petition complaining about the recent changes. Emphasizing video content instead of the graphics and photos that we all loved has created havoc for many artists and other businesses.   

The problem isn’t algorithm changes. The problem is relying on social media sites to reach your new and existing clients.  

I’ve been telling everyone who’ll listen to create your own platform (hello email list!) so you can always reach those who’ve raised their hand to get your info.  

Instagram Failing to Keep Up with TikTok 

Are you using Instagram less than you used to? The content I create is getting less engagement. Instagram is failing to make reels effective by punishing people for reposting the same content.  

I want you to use your creativity on your art, not creating social posts that few will see or spending hours on a video hoping it gets some traction.  

Find out what am doing instead.  

The Future of Marketing is Email, Not Social Media 

Tik Tok is taking over, and Instagram is no longer working. What am I recommending to my artist clients instead?  

Hear an excerpt from my upcoming book where I lay out the exact strategy that continues to work for me.  

Here’s what you need to know: email marketing is more effective than social media in almost every category!  

That’s why my book Artpreneur highlights time-tested principles to help you grow your art business.  

Don’t forget to preorder the Artpreneur Book and get the bonus right away! 

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Amazing encouragement
Miriam is amazing and every time I listen to her podcast I am so inspired to be more and do more as an artist!!! Since I am a new listener, I am so excited to go back and listen to all the episodes I have missed!!! Thank you Miriam!!!!



😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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