239: Humane Marketing with Sarah Santacroce and Miriam Schulman

2022 IP Podcast - Episode 239 - Sarah Santacroce - rectangle

with host artist Miriam Schulman

In marketing your business or selling your products through the traditional marketing methods, did you ever feel uncomfortable, unsure, or question whether this is really you? That’s exactly what our guest Sarah Santacroce felt while learning the trade of online marketing.

Sarah is an entrepreneur in the Marketing Space. She’s the Founder of the Humane Business Revolution and an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and author of ‘Marketing Like We’re Human‘ and ‘Selling Like We’re Human‘ books.

“We need a different way for entrepreneurs to … do marketing, and not just cookie cutter approaches. Yes, it has to do with the scarcity and the urgency, but… let’s look at what they’re meant for and let’s use them in a different way with empathy and kindness.” – Sarah Santacroce

In this podcast, you will discover…

So how do you start marketing with a humane approach? Here are some of the points Sarah raised that you can start applying today:

  • False urgency, scarcity, wealth-signaling, ang gap selling marketing are some of the anxiety-inducing marketing methods. With how much the world has consciously evolved in the past few years, they are now an outdated approach to marketing.
  • The reason why you are uncomfortable with selling and marketing has to do with worthiness and really believing in yourself.
  • Share the positive outcome of your product/service and use empathy and perspective-taking to connect with your clients.

“Let’s empower our clients. Let’s treat them as the smart human beings they are.” – Sarah Santacroce

The voices that say, “In order to succeed, you need to run your business this way,” or “In order to sell, you need to market this way,” can be overwhelming, especially when you feel that these methods aren’t true to who you are. The good news is that this is YOUR business. YOU are the one running it. YOU get to make the decision. And it’s possible to make decisions that are true to you, allows you to connect with your clients, and still be profitable.

Links Mentioned

Connect with Sarah:

Website: https://sarahsantacroce.com/about/

LinkedIn: https://www.linkedin.com/in/sarahsantacroce/

YouTube: https://www.youtube.com/c/SarahSantacroce

Podcast: https://sarahsantacroce.com/podcast/

Books: https://sarahsantacroce.com/marketing-selling-like-were-human-books/



About Sarah

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

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Listener shout out of the week!

So glad to find you!
Somehow you landed in my email, I listened to the podcast re-pricing, number 186. Thank you so much as I’ve struggled with these concepts. Great info!

~ gaynell333


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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