257: Artist Brand Photography with Carolina Luna

2023 IP Podcast - Episode 257 - Carolina Luna - rectangle

with host artist Miriam Schulman

For artpreneurs, photography is a powerful way to position your art and your products online and create a visual identity that truly represents you and your work. In this episode, we’re talking all about branding photography. 

Carolina Luna is a New York-based seasoned photographer and a branding and transformation catalyst. She works with entrepreneurs, creatives, and visionaries to help them build a strong social image with photography that’s as individual as they are, to match their personality and messaging. She teaches entrepreneurs how to build authenticity, authority, and credibility online using strategic photos as a positioning tool. Fun fact: she’s also the photographer that I hired for my book launch party for Artpreneur 

“The purpose of personal branding photography is not to make you look like who you are not. It’s to keep you as authentic as you are… showing little slices of your life to allow your audience to see how you live your life.” – Carolina Luna 

In this podcast, you will discover…

So, what makes branding photography different from a regular photography session? A regular photography session takes pretty pictures. But branding photography gives you images that capture who you are, your work, and your message in a photo.  

Here are three questions Carolina answers: 

  • What are the common mistakes artpreneurs make when they post their photographs? 
  • How do you choose locations when you’re doing brand photography to showcase the entrepreneur behind the brand? 
  • What if you’re uncomfortable in front of the camera? 

She also gives practical tips for your next branding photoshoot, like how to pose in front of the camera, what kinds of photos you need to take, and the conversations you need to have with your photographer before they start taking the photo. 

“Everything that shows how you live your best life helps people to bond with you.” – Carolina Luna 

And when it comes to choosing your photographer, Carolina advises that they should know marketing and understand branding so they can help you understand how you want to position yourself, elevate your vision, and help you capture how you want to be remembered as an artist. 

Links Mentioned

As a gift, Carolina has a workbook to help you start brainstorming your brand further and develop a plan for your next photoshoot. 

Connect with Carolina Luna: 





Free Workbook 

Carolina Luna website

Bell Mills website


About Carolina

Carolina Luna is a New York-based Photographer and Personal Brand Expert who teaches entrepreneurs how to build authenticity, authority, and credibility online using strategic photos as a positioning tool. She will share the importance of being a conscious creator as you develop and build a personal brand for sustainable growth.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

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Listener shout out of the week!

I can’t believe how informative this is. I’ve tried programs, coaching….all of it!!! She really delivers!!!

~ Bellakayla00


😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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