with host artist Miriam Schulman
If you’re an artist looking to boost your sales and build lasting relationships with your customers, gifting can be one of the best ideas you can do! Direct response marketer David Baer joins me in breaking down gifting strategies for every stage of the customer journey and explaining how to leverage this powerful tool without undermining your sales.
“Gifting is just a piece of the puzzle of building a business. It can be used to incentivize a purchase, deepen a relationship, or even encourage a future purchase.” – David Baer
In this podcast, you will…
- Discover how to avoid overdoing bonuses and gifts
- Learn the difference between a lead magnet and a bonus
- Explore the psychology of why gift-giving works on consumers
“Memorable moments, like gifting a cutting board made from extra countertop material, create lasting impressions and turn customers into advocates for your business.” – David Baer
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
Books!
About David
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions using email marketing way back in the 1990s. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is the creator of over a dozen online courses and co-author of the books “Systematic Advisor Marketing,” “Start With Strategy” and “The Prepared Marketing System.” He is the Co-Founder and Creative Partner with the marketing strategy consulting firm, The Prepared Group.
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
Grew my email list from 40 to 210 within six weeks
☆☆☆☆☆
Before I started the Incubator, I thought that the world revolved around Instagram. Since I’ve joined, I grew my email list from 40 to 210 within six weeks. I’m getting compliments right, left and center from the way I write my emails. My biggest problem with buying services online is a trust issue but I can genuinely say that the Incubator has been a wonderful community to be part of. The content is absolutely brilliant. There’s not many programs out there that’s like this.
~ Natalie Forrester
I just OPENED the doors to the Artist Incubator program!
This program is PERFECT for artists 👩🎨👨🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art.
If that’s you, get ALL the details here!
👉 schulmanart.com/enroll
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