341: Use Color Trends to Sell More Art | Pantone 2025 Color of Year

with host artist Miriam Schulman


Pantone’s 2025 Color of the Year—a warm, evocative soft brown—is more than just a trend; it’s an opportunity to connect with your audience in fresh, exciting ways. Curious how this color trend can inspire your work and attract more collectors? I’ve got you covered with strategies to make it work for your art business.

“Aligning your art with trends does not mean compromising your vision or style. It’s about positioning your work in a way that resonates with what people are looking for.” – Miriam Schulman

In this podcast, you will…

  • Explore how to incorporate mocha into your art palette
  • Create marketing strategies inspired by the COTY
  • Learn how to use the themes of comfort and indulgence to frame your art

It’s much easier to channel existing desire in the marketplace than it is to manufacture desire for something unknown.” – Miriam Schulman

Links Mentioned

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

👥Find Your Audience: Designed to meet the needs of emerging artists. Includes press templates + resources as well as A.I. prompts designed for artists.

🎨2025 Art Trends | 5 Predictions for the New Year: Not too late to catch my new year art trends (where I predicted 🌎 earth tones were going to be important)

📝Podcast Study Guide: Whether you’re listening for creative inspiration, business strategies, or personal growth, these study guides are designed to help you get the most out of each episode and move closer to your goals as an artist.

Books!

 

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Other Episodes You Might Like

332: 5 Art Trend Predictions for 2025 and Beyond

Incubator Success Story of the Week!

Miriam, thanks so very much for expanding my world with all you teach and share. I feel a new level of confidence in taking my art forward.

~ Leia Chamish

 

 

Artists working together at the Chelsea Artpreneur Studio in New York City

Chelsea Artpreneur Studio · New York City

What’s the biggest bottleneck holding your art business back?

Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.

That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.

This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.

You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.


You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.

Learn more + apply for Chelsea →

By application · Limited seats

 

Other ways to enjoy this podcast

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter

FREE MASTERCLASS:

HOW TO SELL MORE ART