with host artist Miriam Schulman
If you’ve ever struggled to put your passion for art into words that resonate with your collectors, you’ll love today’s conversation with Paula Christen. Paula shares her journey of transforming not just how she talks about her art, but how she connects with her audience and drives sales. We’ll unpack the simple changes she made that had a huge impact on her business — and how you can do the same.
“I can offer people a connection to nature. I can offer them relaxation. It was just an opening up of seeing myself in a different light.” – Paula Christen
In this podcast, you will discover…
- Discover how to craft an About page that connects with collectors on an emotional level
- Learn why offering shorter, more focused art classes can attract more students
- Explore how consistent messaging across your website and emails can drive more sales
“It’s truly authentic to me. I just did not have a way to put it… but now I’m proud to put that message out there” – Paula Christen
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🔐Artpreneur Messaging Vault: Craft your signature artist messaging ecosystem in 45 minutes. A 1:1 session to align your voice, values, and to maximize visibility for your art. You’ll leave with copy that’s not only clear but anchored in who you truly are.
🖼️Shop Paula’s art here: Paula’s paintings are a celebration of that awe – a tribute to the forests, rivers, mountains, and quiet corners of nature that fill our lives with peace. She works in traditional watercolor, often using wet-in-wet techniques and a warm palette to bring a sense of coziness and calm to each piece.
Books!
About Paula
Paula Christen is a full time artist located in in Winthrop, Washington, part of east Cascade Mountains. Inspired by the rugged beauty of her surroundings, she creates evocative landscapes that capture the essence of the Pacific Northwest in watercolor. With a deep appreciation for nature and a commitment to storytelling through art, Paula shares her creative journey through original paintings, mentorship, and personal studio classes. She’s also developing an online course to help aspiring artists find their own path. Whether through commissions, gallery exhibitions, or her growing online presence, Paula’s mission is to bring the wonder of the natural world into people’s lives and to remember our roles as stewards of this earth.
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
I just want to thank you for all that you teach us. You really make us feel connected with you, you make your videos so intimate and personal. I love listening to you. You are so generous with us. You are a natural!
~ Silvina Lanusse
I just OPENED the doors to the Artist Incubator program!
This program is PERFECT for artists 👩🎨👨🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art.
If that’s you, get ALL the details here!
👉 schulmanart.com/enroll
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