with host artist Miriam Schulman
Bo Sapphire never set out to be a full-time artist but once her art started catching attention at a local framing shop, everything changed. From selling prints at flea markets to building a thriving art business that’s brought in over $100K in just a year, she’s mastered the art of adapting, growing, and making sales in real life. We talked about how she balances her marketing with time in the studio, how she learned to prep for different art show audiences, and why a blue heart in her email subject line has become part of her brand.
“Adaptation is one of my strengths. It’s a survival strategy” – Bo Sapphire
In this podcast, you will discover…
- Learn how Bo built momentum at art fairs by listening to her audience
- Explore the strategy behind her batching process to boost efficiency
- Discover how email marketing helped her stay connected with collectors
Links Mentioned
🗂️Professional Portfolio Review: Not sure which of your pieces will sell or if you’re headed in the right direction? A Professional Portfolio Review gives you clear, personalized guidance so you can focus on what works and start attracting serious collectors.
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🖼️Get Bo’s art here: Bo creates cyanotypes using sunlight, plants, and handmade chemistry to document something she believes we’re all craving right now: stillness, truth, and the kind of beauty that holds more than it shows.
Books!
About Bo
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
I am just happy to have found the Incubator and Miriam and her team. I have a hard time fitting in most places in the quilty world because I don’t make (no longer make) traditional quilts, so it’s nice to be in a place filled with artists from all backgrounds.
~ Teresa Stroller
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