378: The Ultimate Guide to Selling More Art in the Holiday Season – Step-by-Step Marketing Moves for Your Biggest Q4 Yet

with host artist Miriam Schulman

The holidays can make or break your art business, and I’m here to help you turn this season into your most profitable one yet. I’m sharing my personal roadmap for creating a stress-free, successful Q4 that attracts serious collectors without relying on discounts or frantic last-minute sales. You’ll hear why starting early gives you the artist’s advantage, how to make your website irresistible to buyers, and creative ways to stand out on key shopping days. If you’ve ever felt behind when the holidays hit, this episode will help you plan with intention and sell with confidence.

“Your art isn’t a commodity. It is a luxury that deserves to be positioned as such.” – Miriam Schulman

In this podcast, you will…

  • Explore creative ways to leverage holiday shopping days without discounting your art.
  • Create emotional connections through authentic storytelling that drives sales.
  • Learn why early planning sets you apart from struggling artists.

“The holiday season is not luck, it’s strategy.” – Miriam Schulman

Links Mentioned

📖Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.


🔐Artpreneur Messaging Vault: Craft your signature artist messaging ecosystem in 45 minutes. A 1:1 session to align your voice, values, and to maximize visibility for your art. You’ll leave with a copy that’s not only clear but anchored in who you truly are.


🎨Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.

Books!

 

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Other Episodes You Might Like

Incubator Success Story of the Week!

I’m really glad I found you and this coaching. I need a kick to ramp it up and stop assuming I can’t succeed

~Elizabeth Lincourt

 

 

I just OPENED the doors to the Artist Incubator program!

This program is PERFECT for artists 👩‍🎨👨‍🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art. 

If that’s you, get ALL the details here!
👉 schulmanart.com/enroll

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter

FREE MASTERCLASS:

HOW TO SELL MORE ART