with host artist Miriam Schulman
In this episode, I talk to Charlotte Troisgros who is Head of America for Carre d’Artistes. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.
Carre d’Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting starting at $150.
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In this podcast, you will discover…
- (01:36) How I stumbled across the gallery in Greenwich Village
- (02:25) How the pricing works in the gallery
- (04:50) The significance of the gallery’s name
- (06:05) How the art is displayed
- (07:01) What it means when they say they rotate the artists
- (07:56) How much art the artists need to produce for the gallery
- (09:04) Why the organisation was created and what makes it different
- (11:02) The most popular size they sell
- (11:51) How 4 times a year an artist will come to the gallery and paint live
- (13:36) How their artists are a mix of French, international and local artists
- (14:05) Why their prices are the way they are
- (15:27) How they market the galleries
- (16:33) Why they invest in location
Links Mentioned
About Charlotte
Charlotte has been working as head of America for Carré d’artistes for three years. There are two galleries in NYC, one gallery in Philadelphia, one in Sedona and two in Mexico (Mexico City and San Miguel de Allende). I am also in charge of opening more galleries. The work consists of selecting the artists for the gallery (with the artistic team in France), hiring and training the teams, making sure that the brand image is respected and ensuring a great Customer experience in each gallery. The overall concept is to democratize contemporary art by making original and one-of-a-kind paintings accessible to everyone.
- Facebook: Carré d’artistes
- Instagram: @carredartistes
- Instagram: @carredartistesnybleecker
- Instagram: @carredartistesnysoho
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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This is a very interesting and innovative concept. Thanks for letting us know about that.
As an artist, I would have liked to know what percentage they take from the selling price.