with host artist Miriam Schulman
In this episode, I talk to Charlotte Troisgros who is Head of America for Carre d’Artistes. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.
Carre d’Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting starting at $150.
listen on iTunes | listen on Google Play | listen on Stitcher | listen on Spotify
In this podcast, you will discover…
- (01:36) How I stumbled across the gallery in Greenwich Village
- (02:25) How the pricing works in the gallery
- (04:50) The significance of the gallery’s name
- (06:05) How the art is displayed
- (07:01) What it means when they say they rotate the artists
- (07:56) How much art the artists need to produce for the gallery
- (09:04) Why the organisation was created and what makes it different
- (11:02) The most popular size they sell
- (11:51) How 4 times a year an artist will come to the gallery and paint live
- (13:36) How their artists are a mix of French, international and local artists
- (14:05) Why their prices are the way they are
- (15:27) How they market the galleries
- (16:33) Why they invest in location
Links Mentioned
About Charlotte
Charlotte has been working as head of America for Carré d’artistes for three years. There are two galleries in NYC, one gallery in Philadelphia, one in Sedona and two in Mexico (Mexico City and San Miguel de Allende). I am also in charge of opening more galleries. The work consists of selecting the artists for the gallery (with the artistic team in France), hiring and training the teams, making sure that the brand image is respected and ensuring a great Customer experience in each gallery. The overall concept is to democratize contemporary art by making original and one-of-a-kind paintings accessible to everyone.
- Facebook: Carré d’artistes
- Instagram: @carredartistes
- Instagram: @carredartistesnybleecker
- Instagram: @carredartistesnysoho
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
Other ways to enjoy this podcast
 |
Listen on Apple Podcasts |
|
 |
Read the transcript |
|
 |
Join the conversation on Instagram |
This is a very interesting and innovative concept. Thanks for letting us know about that.
As an artist, I would have liked to know what percentage they take from the selling price.