with host artist Miriam Schulman
In this episode, I talk to Charlotte Troisgros who is Head of America for Carre d’Artistes. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.
Carre d’Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting starting at $150.
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In this podcast, you will discover…
- (01:36) How I stumbled across the gallery in Greenwich Village
- (02:25) How the pricing works in the gallery
- (04:50) The significance of the gallery’s name
- (06:05) How the art is displayed
- (07:01) What it means when they say they rotate the artists
- (07:56) How much art the artists need to produce for the gallery
- (09:04) Why the organisation was created and what makes it different
- (11:02) The most popular size they sell
- (11:51) How 4 times a year an artist will come to the gallery and paint live
- (13:36) How their artists are a mix of French, international and local artists
- (14:05) Why their prices are the way they are
- (15:27) How they market the galleries
- (16:33) Why they invest in location
Charlotte has been working as head of America for Carré d’artistes for three years. There are two galleries in NYC, one gallery in Philadelphia, one in Sedona and two in Mexico (Mexico City and San Miguel de Allende). I am also in charge of opening more galleries. The work consists of selecting the artists for the gallery (with the artistic team in France), hiring and training the teams, making sure that the brand image is respected and ensuring a great Customer experience in each gallery. The overall concept is to democratize contemporary art by making original and one-of-a-kind paintings accessible to everyone.
- Facebook: Carré d’artistes
- Instagram: @carredartistes
- Instagram: @carredartistesnybleecker
- Instagram: @carredartistesnysoho
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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1 thought on “005: Art Pricing Strategy by a New York Gallery”
This is a very interesting and innovative concept. Thanks for letting us know about that.
As an artist, I would have liked to know what percentage they take from the selling price.