322: 5 Common “About Page” Mistakes

with host artist Miriam Schulman

Your “About page” is one of the most crucial parts of your website which customers look at and it’s the place where you’ll either attract or repel art collectors. In this episode, you’ll learn 5 mistakes you might be making when writing yours.

“When we write any copy, what we have to focus on is the who and the why of our customers” –  Miriam Schulman

In this podcast, you will…

  • Learn why you can’t depend on  AI when writing
  • Explore how the sacred creativity framework can help you
  • Discover the language you need to avoid when writing your About page

Links Mentioned

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🥾Artpreneur Bootcamp: Join my FREE 3-day virtual bootcamp where you’ll learn how to transform your art business from struggling to thriving with the 5-Part Passion-to-Profit framework

🧑🏻‍🎨 Artist Incubator Coaching: Transform your art business by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)

🛍️Amazon Livestreams: Catch all my past and future Amazon livestreams where you can shop all my recommended art supplies, home decor and much more

Books!

 

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Listener shout out of the week!

On Art and Motherhood
☆☆☆☆☆

Encore: Integrate Motherhood with Art is just what I needed to hear today as I cleaned up from a busy morning with a baby and toddler wondering if I’d get to my art today. The encouragement to keep going and the affirmation that motherhood and being an artist absolutely do mix was like a calming deep breath for me. Thanks for sharing your experience Miriam!

~Erica, @darlinartstudio

Artpreneur: The Step By Step Guide to Making a Sustainable Living from Your Art by Miriam Schulman

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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