351: Building a B2B Art Business ft Martha Brane

with host artist Miriam Schulman


Martha Brane didn’t follow a traditional artist path—and that’s exactly why her story hits hard. From launching a PC software company in the ’80s to now having her art featured in B2B markets like hospitality and healthcare, she’s done it her way. We talk about pivoting with purpose, why mindset changes everything, and how adding a bit of brown to your palette might just open unexpected doors. 

“The mindset is integral in making anything happen.” – Martha Brane

In this podcast, you will discover…

  • Learn why embracing a business mindset is just as important as honing your craft
  • Discover how Martha transitioned from galleries to landing deals with national art distributors
  • Hear how changing your email subject line can seriously increase engagement

Why wouldn’t I try? If I don’t try, I’ll never know.” – Martha Brane

Links Mentioned

🖼️ Want Martha’s Art?: Looking for art that invites a sense of calm into your space or pieces that serve as joyful reminders of nature’s beauty? Shop Martha’s Art here.

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🥾Artpreneur Bootcamp: Join my FREE 3-day virtual bootcamp where you’ll learn how to transform your art business from struggling to thriving with the 5-Part Passion-to-Profit framework

Books!

 

About Martha

Martha Brane’s journey to becoming an artist has been anything but conventional. With a diverse career spanning technology and creativity, she has been a wife, mother, Nana, and a pioneer in the computer industry. In the early 1980s, she founded a software company that published the first personal computer golf game sold across the U.S. Art, however, came much later in life—with no prior experience, just a deep passion for creativity and exploration.
An adventurer at heart, Martha has cycled across Missouri and the Luberon Trail in France and motorcycled through South Africa. That same fearless spirit is reflected in her artwork. She creates vibrant contemporary pieces featuring symbolic bluebirds, florals, and nature scenes – especially ocean themed—subjects she loves. Her early work focused on impressionistic landscapes, florals, and café scenes drawn from life and photos, but today, she paints purely from imagination. Embracing an intuitive approach, she finds it more expressive, personal, and true to the soul of art.
Martha’s work is a celebration of nature, joy, and the beauty of the unexpected.

Martha’s IG: @marthabranelovepaintings

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Before I started, I guess I was just like all over the place. I had not much of a direction. The program helped me kind of stop and focus on one thing at a time. The email list just exploded: it went from 60 people to over 600 in less than a month.

~ Simone Sloan

 

 

Artists working together at the Chelsea Artpreneur Studio in New York City

Chelsea Artpreneur Studio · New York City

What’s the biggest bottleneck holding your art business back?

Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.

That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.

This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.

You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.


You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.

Learn more + apply for Chelsea →

By application · Limited seats

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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