with host artist Miriam Schulman
Ever looked at a piece of your art and thought, This one is too special to sell? Or maybe you’ve had the opposite feeling—panicking because you need to make a sale, so you slash prices just to move something fast. If either of those sound familiar, you’re not alone. Artists constantly battle fear, scarcity, and impatience when it comes to pricing and selling. In this episode, we’re unpacking the emotional traps that can sabotage your success—whether it’s overpricing out of attachment, underpricing out of doubt, or rushing into sales out of fear.
“If you aren’t pricing with confidence, you’re pricing with fear.” – Miriam Schulman
In this podcast, you will…
- Discover why overpricing can be a sign of emotional attachment, not value.
- Explore why discounting your work trains buyers to wait for a sale.
- Learn how impatience leads to underpricing and weakens your sales strategy.
“Selling your best work isn’t about losing it—it’s about making space for more.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🥾Artpreneur Bootcamp: Join my FREE 3-day virtual bootcamp where you’ll learn how to transform your art business from struggling to thriving with the 5-Part Passion-to-Profit framework
⭐️VIP Bootcamp: Get exclusive VIP-only access to coaching sessions, portfolio reviews and so much more
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Other Episodes You Might Like
186: Pricing Your Art: Prestige Versus Charm Pricing
Incubator Success Story of the Week!
I just wanted to tell you how successful our Open Studio was and just sing your praises for all the things that I did. And I kept thinking, Oh, this is what Miriam would do. You would be very proud. We made $14,000 before we even added up the totals of how many people want puppy portraits. I did all your strategies that you taught me, and you would be very proud.
~ Ginny Naegeli
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