353: 5 Art Marketing Do’s and Don’ts

with host artist Miriam Schulman

Ever find yourself constantly working but wondering why the sales aren’t happening? Maybe you’re stalling until everything’s “just right,” or worried that following up with collectors is annoying. In this episode, I’m calling out five sneaky mistakes that hold artists back—and what to do instead. These are lessons I’ve had to learn the hard way (yes, I really did jump off a bridge because everyone else was doing it). So grab your coffee, and let’s flip the script on your marketing mindset.

“Rest isn’t getting in the way of your success. Burnout is getting in the way of your success.” – Miriam Schulman

In this podcast, you will…

  • Learn how to stop mistaking busywork for real progress
  • Understand why clarity comes from consistency, not over-explaining
  • Discover why perfectionism stalls momentum

“You don’t need a perfect plan to start. You just need to start to make a plan.” – Miriam Schulman

Links Mentioned

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🥾Artpreneur Bootcamp: Join my FREE 3-day virtual bootcamp where you’ll learn how to transform your art business from struggling to thriving with the 5-Part Passion-to-Profit framework

🧑🏻‍🎨Artist Incubator Coaching: Transform your art business by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)

✍️Podcast Study Guides: Whether you’re listening for creative inspiration, business strategies, or personal growth, these study guides are designed to help you get the most out of each episode and move closer to your goals as an artist.

Books!

 

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

Subscribe & Review in iTunes

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Incubator Success Story of the Week!

It has been a fantastic program where I have learned so much that I didn’t know about marketing myself as an artist & pricing (and continue to learn). It has given me clarity for my direction for 2025.

~ Kerry Spence

 

 

Artpreneur: The Step By Step Guide to Making a Sustainable Living from Your Art by Miriam Schulman

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1 thought on “353: 5 Art Marketing Do’s and Don’ts”

  1. This podcast was just what I needed to hear today, thank you!
    All five points are useful, but I especially liked the one on rest. I went and listened to your podcast # 15, and it was so helpful!

    Reply

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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