with host artist Miriam Schulman
Pricing your art shouldn’t feel like standing on the edge of a cliff, but for most artists it does. I’m talking about why keeping everything cheap doesn’t make you generous, it makes your work harder to value and harder to sell. This conversation goes straight to the real reason collectors push back on prices and why that pushback is often a sign you’re finally doing something right. I also share how curating what you sell changes buyer psychology instantly and how to stop building your business around the wrong person. If you’re thinking about 2026 and want pricing that actually supports a full time art career, this is where it starts.
“You can’t price like a luxury brand while merchandising your art like a garage sale.” – Miriam Schulman
In this podcast, you will…
- Discover how curation increases perceived value without making more art
- Explore why price objections are not the red flag you think they are
- Create a simple price ladder that takes the pressure off every sale
“You don’t become full time by selling cheap work.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎯 Artist Incubator Inner Circle: Private coaching and personalized support to help you make consistent income from your art—without burnout. Work closely with Miriam Schulman to refine your messaging, connect with collectors, and grow with confidence.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Other Episodes You Might Like
Listener shout out of the week!
I am so grateful for the past year and everything I have learned from Miriam. She is a great teacher and I love her style.
~Patty Clarkson
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
Other ways to enjoy this podcast
 |
Listen on Apple Podcasts |
|
 |
Read the transcript |
|
 |
Join the conversation on Instagram |
