395: SEO for Artists

with host artist Miriam Schulman

SEO doesn’t have to feel technical or tied to the social media hamster wheel. In this episode, Miriam breaks down SEO for artists in a way that actually makes sense even if you hate tech and avoid posting every day. This conversation goes beyond quick tips and digs into how collectors actually search for art, why posting alone isn’t enough, and how shifting from posting to publishing makes your work easier to find and easier to buy. Think of this as a smarter, calmer way to get discovered without burning out or selling out.

“SEO is simply labeling your work in human language so search can match it to what someone is already looking for.” – Miriam Schulman

In this podcast, you will…

  • Learn how to describe your art using the exact language collectors type into search.
  • Discover the five minute YouTube SEO checklist that helps your videos get found faster.
  • Create keyword rich titles, descriptions, and chapters that work together like a search magnet.

“If you want your art to be discovered. You have to describe it the way your customers do.” – Miriam Schulman

Links Mentioned

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🚀 Audience Building Workshop: This workshop shows you exactly how to attract the right collectors, galleries, and opportunities—without relying on social media burnout. You’ll gain proven strategies, confidence, and smart tools (including AI) to get your art seen, remembered, and sought after.

🎯 Artist Incubator Inner CirclePrivate coaching and personalized support to help you make consistent income from your art—without burnout. Work closely with Miriam Schulman to refine your messaging, connect with collectors, and grow with confidence.

🔐Artpreneur Messaging Vault: Craft your signature artist messaging ecosystem in 45 minutes. A 1:1 session to align your voice, values, and to maximize visibility for your art. You’ll leave with copy that’s not only clear but anchored in who you truly are.

Books!

 

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

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Listener shout out of the week!

You are fantastic. I’m so glad I joined.
Just love hanging out with you. You always drop pearls of wisdom and wanted to encourage others to take a leap of faith and invest in themselves. 🙏❤️

~Helen Brown

 

 

Artists working together at the Chelsea Artpreneur Studio in New York City

Chelsea Artpreneur Studio · New York City

What’s the biggest bottleneck holding your art business back?

Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.

That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.

This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.

You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.


You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.

Learn more + apply for Chelsea →

By application · Limited seats

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter

FREE MASTERCLASS:

HOW TO SELL MORE ART