with host artist Miriam Schulman
Selling more art starts with speaking directly to art collectors and not just creating content that other artists admire. If you want to sell art consistently, grow your art business, and feel confident in your art marketing, this is the clarity shift that changes everything. Many talented artists show up regularly online yet still struggle with steady art sales because their message builds applause instead of buyer momentum. When your content is shaped for collectors, the people who actively buy art and invest in original art — your work begins to create connection, desire, and trust in a natural way. This episode walks you through the four types of content that help contemporary art collectors understand the meaning behind your work, see its value, and feel ready to purchase.
“Collectors buy meaning, not medium.” – Miriam Schulman
In this podcast, you will…
- Learn the four categories of content that naturally attract collectors instead of other artists
- Discover how to talk about your art without slipping into art speak or mission statement marketing
- Create desire and urgency by sharing sold art in a way that builds confidence and FOMO
“Collectors don’t need more content. They need a connection and they need a clear path to buy.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🔐Artpreneur Messaging Vault: Craft your signature artist messaging ecosystem in 45 minutes. A 1:1 session to align your voice, values, and to maximize visibility for your art. You’ll leave with copy that’s not only clear but anchored in who you truly are.
🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
It’s a great program. I have learned so much since I joined last September.
~ Mary Jeter
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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Holy Cow Miriam! The content you are sharing is incredibly good and helpful. I’ve watched several of your videos, taken lots of notes and started to apply it during my non-painting time. Thank you for sharing your wisdom. I look forward to meeting you for our one on one in April!