413: How to Turn Press Into Art Sales

with host artist Miriam Schulman

Ever been featured in a magazine, podcast, award, or local news story only to wonder why the sales never followed? I’ve seen artists celebrate the visibility, enjoy the excitement for a day or two, and then feel disappointed when nothing seems to change. The truth is that press alone doesn’t create collectors. What matters is having a strategy that turns attention into trust and trust into sales. I’m sharing the biggest mistakes artists make after getting featured and the simple ways to transform every press opportunity into long term business momentum.

“Visibility without a system evaporates.” – Miriam Schulman

In this podcast, you will…

  • Explore the four biggest mistakes artists make after getting press and how to avoid them
  • Create a clear path that helps collectors move from curiosity to confidence to purchase
  • Learn how to use credibility markers to support stronger positioning and higher prices

“Press is fuel, not the engine. You’re the engine.” – Miriam Schulman

Links Mentioned

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.

💰 Free Pricing Guide: Learn the 3 essential pricing strategies that help artists price their work with confidence, increase perceived value, attract serious collectors, and earn more without second-guessing every price tag. Stop pricing drama and start selling with clarity.

Books!

 

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

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Listener shout out of the week!

The accountability pod and the mastermind was AMAZING. It was great having such intimate time with you. Makes me want to join Inner Circle. 🙂

~ Cheryl Russell

 

 

Artists working together at the Chelsea Artpreneur Studio in New York City

Chelsea Artpreneur Studio · New York City

What’s the biggest bottleneck holding your art business back?

Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.

That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.

This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.

You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.


You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.

Learn more + apply for Chelsea →

By application · Limited seats

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter

FREE MASTERCLASS:

HOW TO SELL MORE ART