with host artist Miriam Schulman
Have you spent hours perfecting your artist website but still aren’t making consistent sales? I’ve reviewed hundreds of artist websites over the years, and the biggest problem is almost never the artwork or the design. It’s that most websites create unnecessary obstacles instead of making it easy for collectors to buy. In this episode, I share the philosophy I teach my own clients to build websites that earn trust, reduce friction, and turn more visitors into collectors so your website becomes one of the strongest tools in your art business instead of another source of frustration.
“Reduce the friction, reduce the obstacles between the collector and the sale.” – Miriam Schulman
In this podcast, you will…
- Discover the biggest website mistakes that quietly push collectors away.
- Create a simpler buying experience that makes it easier for collectors to say yes.
- Explore the essential pages every artist website should include and what belongs on each one.
“Your website needs to be a storefront.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🧑🏻🎨 Artist Incubator Coaching: Transform your art business by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)
🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.
📈 How to Unlock More Art Sales Using LinkedIn: A practical workshop that shows artists how to use LinkedIn to connect with collectors and the professionals who influence art purchases. Learn a relationship-first strategy for building credibility, expanding your network, and creating more opportunities to sell your art—plus receive a companion workbook and ready-to-use resources to put everything into action.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
I am in love with your ArtPreneur book and The Altar. The latter has been extraordinarily helpful in re-tuning my positioning and website. It may not be perfect, but I’m significantly happier with where I’ve landed so far. I’ve just about got all the pages redone. The biggest job is redoing all my artwork descriptions.
~ Mary Planding
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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