with host artist Miriam Schulman
Have you spent hours perfecting your artist website but still aren’t making consistent sales? I’ve reviewed hundreds of artist websites over the years, and the biggest problem is almost never the artwork or the design. It’s that most websites create unnecessary obstacles instead of making it easy for collectors to buy. In this episode, I share the philosophy I teach my own clients to build websites that earn trust, reduce friction, and turn more visitors into collectors so your website becomes one of the strongest tools in your art business instead of another source of frustration.
“Reduce the friction, reduce the obstacles between the collector and the sale.” – Miriam Schulman
In this podcast, you will…
- Discover the biggest website mistakes that quietly push collectors away.
- Create a simpler buying experience that makes it easier for collectors to say yes.
- Explore the essential pages every artist website should include and what belongs on each one.
“Your website needs to be a storefront.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🧑🏻🎨 Artist Incubator Coaching: Transform your art business by implementing the 5-part passion to profit framework so that you can finally earn a sustainable income from your art (even if you hate posting on social media)
🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.
📈 How to Unlock More Art Sales Using LinkedIn: A practical workshop that shows artists how to use LinkedIn to connect with collectors and the professionals who influence art purchases. Learn a relationship-first strategy for building credibility, expanding your network, and creating more opportunities to sell your art—plus receive a companion workbook and ready-to-use resources to put everything into action.
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
I am in love with your ArtPreneur book and The Altar. The latter has been extraordinarily helpful in re-tuning my positioning and website. It may not be perfect, but I’m significantly happier with where I’ve landed so far. I’ve just about got all the pages redone. The biggest job is redoing all my artwork descriptions.
~ Mary Planding
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