with host artist Miriam Schulman
If pricing your art feels personal, that may be exactly what is keeping your prices too low. I’m sharing why “charge what you’re worth” is harmful advice and what artists should consider instead when deciding how much to charge for their work. You’ll hear how my own underpricing made collectors question the value of my art, plus what happened when I finally raised my prices. I’ll also reveal why higher art prices can inspire buyer confidence, attract more committed collectors, and sometimes lead to more sales. This is your invitation to stop pricing from fear and choose a number you can stand behind.
“Your price is never just a number. It’s an instruction. It tells the person looking at your art how seriously to take it.” – Miriam Schulman
In this podcast, you will…
- Explore why raising your prices may attract more serious buyers and increase art sales.
- Learn three practical questions that can help you price your artwork with greater confidence.
- Create a pricing strategy that reflects your time, positioning, market, and willingness to make the work.
“Start with the number that makes you glad to pick up the paintbrush. Not resentful of the person who hired you.” – Miriam Schulman
Links Mentioned
Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🏙️ Chelsea Artpreneur Studio: An exclusive two-day art business think tank in Chelsea, New York City, for established artists ready to stop guessing and make strategic moves toward the business they want. Work directly with Miriam Schulman alongside a hand-selected group of serious artists to solve your biggest business challenge, refine your pricing, reach the right collectors, clarify gallery opportunities, and leave with a clear path forward.
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Other Episodes You Might Like
- 403: What Art Collectors Are Buying Right Now (and Why)
- 411: How to Price Your Art for Profit
- 412: How to Do the Work That Actually Sells Art
Listener shout out of the week!
The accountability of my pod keeps me on track and working on larger canvases.
~ Rose Anne Stanard
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