with host artist Miriam Schulman
If pricing your art feels personal, that may be exactly what is keeping your prices too low. I’m sharing why “charge what you’re worth” is harmful advice and what artists should consider instead when deciding how much to charge for their work. You’ll hear how my own underpricing made collectors question the value of my art, plus what happened when I finally raised my prices. I’ll also reveal why higher art prices can inspire buyer confidence, attract more committed collectors, and sometimes lead to more sales. This is your invitation to stop pricing from fear and choose a number you can stand behind.
“Your price is never just a number. It’s an instruction. It tells the person looking at your art how seriously to take it.” – Miriam Schulman
In this podcast, you will…
- Explore why raising your prices may attract more serious buyers and increase art sales.
- Learn three practical questions that can help you price your artwork with greater confidence.
- Create a pricing strategy that reflects your time, positioning, market, and willingness to make the work.
“Start with the number that makes you glad to pick up the paintbrush. Not resentful of the person who hired you.” – Miriam Schulman
Links Mentioned
Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🏙️ Chelsea Artpreneur Studio: An exclusive two-day art business think tank in Chelsea, New York City, for established artists ready to stop guessing and make strategic moves toward the business they want. Work directly with Miriam Schulman alongside a hand-selected group of serious artists to solve your biggest business challenge, refine your pricing, reach the right collectors, clarify gallery opportunities, and leave with a clear path forward.
Books!
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Other Episodes You Might Like
- 403: What Art Collectors Are Buying Right Now (and Why)
- 411: How to Price Your Art for Profit
- 412: How to Do the Work That Actually Sells Art
Listener shout out of the week!
The accountability of my pod keeps me on track and working on larger canvases.
~ Rose Anne Stanard
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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